Solution

Regarding the new Lera Sport design, our UX/UI team thoroughly researched the client’s prior solution, local and global competitors. While the local competitor’s overall design, with bright colors and banners everywhere, leaves an overwhelming impression, our goal was to achieve quite the opposite.

We decided to choose a clean design similar to that of global competitors. We kept the previous online store’s colors and content but chose to display them differently. For that reason, we played with visuals. As a result, the center of attention now is product and lifestyle photography, which is put together to match the high end-products our client sells.

To improve the user experience, we worked on filtering options. Now, customers can easily search for store products by filtering the search to meet their needs. One thing which we enabled for the client but is not common in our projects is the option to filter sale products within the chosen category. Lera allows customers to filter sale products on every category page, making sure they can see if they can save some money while finding what they are looking for.

Also, we decided to simplify the previous service of bindings installment, which is offered on the skis product page and we enabled a notification to immediately pop out if the customer buys the skis and doesn’t select to install the bindings. Notification lets the buyer know about additional option and it remains visible all the way to the checkout.