Articles by author

Final Death of Ranking Positions as SEO Metric

ah_raven_generic

The beginning of 2013 will mark the final death of what’s probably the worst metric a part of the SEO industry ever used – ranking positions. Part of the industry …

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Tablets had higher conversion rate than desktops on Cyber Monday 2012!

cyber-monday-tablets-vs-desktop-2011-2012

According to the data from monetate, on Cyber Monday 2012, for the first time in history average conversion rate from a tablet visitor was higher than the conversion rate of …

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Is it time to call it a Cyber Week? Cyber Monday aftermath 2012

Cyber_Monday_2012_Cyber_Week

In the past few years, I’ve seen researches showing that Cyber Monday might not be the best day for online merchants in the year anymore, but latest data totally disagrees …

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Can we? (RE We Can Do Better Than This)

largepumpkin

I’ll be honest with you, I rarely write blog posts for the industry. I tend to write blog posts for my targeted audience, so this is one of those rare …

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What to do when your online store’s traffic volume is too small for split testing?

Experiment

When you think about conversion rate optimization, the first thing that comes to your mind is A/B (split) testing or multivariate testing. Although those are commonly used techniques of achieving …

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Conversion Rate Optimization of your offline ads for your online store

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Here is a bit of out-of-the-box thinking for you. What we do at ICG is consult e-commerce businesses and help them use the latest tools and technology to improve their …

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It’s possible to hijack Google Search Result Pages with DC

It’s possible to hijack Google Search Result Pages with DC

A famous Australian SEO Dan Petrovic of Dejan SEO has proven with a series of experiments that is now possible to hijack Google Search Result by simply duplicating a target …

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Using Pinterest to promote your E-commerce website?

Pinterest

Pinterest is becoming one of the best referral traffic sources for many online stores around the world. Every day I see more and more of my clients gain significant amounts …

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71 reasons why you’ll read this article and why you shouldn’t

goldfish

It seams to me that most people always had the attention span of a goldfish. As social media was slowly entering the mainstream use and professional lives of millions of …

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Case study – Implementing Google Custom Search – 338% revenue increase!

customsearch-improvement

We are privileged to work with some amazing online stores out there, and it gives us great pleasure when we see our recommendations implemented, tested and see the results that …

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