Articles by author

71 reasons why you’ll read this article and why you shouldn’t

goldfish

It seams to me that most people always had the attention span of a goldfish. As social media was slowly entering the mainstream use and professional lives of millions of …

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Case study – Implementing Google Custom Search – 338% revenue increase!

customsearch-improvement

We are privileged to work with some amazing online stores out there, and it gives us great pleasure when we see our recommendations implemented, tested and see the results that …

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Relevance is the new PR – Says an Ex-Googler

Relevance is the new PR – Says an Ex-Googler

James Norquay recently published an interview with an ex-googler, a member of Matt Cutts’ web spam team famous in the SEO community – Andre Weyher.

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YouTube SEO – How to rank higher in YouTube search?

time

To this day little was known about YouTube’s search engine ranking factors compared to what we as an industry know about Google’s ranking factors. This is pretty sad since YouTube …

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Google made 4 updates in the past two weeks!

Google made 4 updates in the past two weeks!

Yesterday (9th of October) Google announced the 4th algorithm update in last two weeks.

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Are you optimizing landing page conversion rate for the right audience?

new-returning

E-commerce is an industry where conversion rate optimization is extremely important and where it can give you amazing results, but only if you know what you’re doing. Are you testing …

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Google Panda 20 Update – 2.4% queries affected

Google Panda 20 Update – 2.4% queries affected

New Google Panada update (20th in history) rolled out on 27th of September, Google confirmed for Search Engine Land.

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New Update to Google’s Webmaster Guidelines

New Update to Google’s Webmaster Guidelines

In the SEO world one of the most famous documents is Google’s Webmaster Guidelines as it outlines most of the stuff that people should look into when building a website …

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Why different people think SEO is dead? [Infographic]

non-com-emd

SEO Book released this nice looking info-graphic explaining the reasoning behind different web oriented positions in claiming the death of SEO is upon us.

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Your online store was hit by Panda or Penguin?

penguin

Running a very popular blog over at inchoo.net, sometimes a piece of spam comment slips through our radar. When you’re talkign thousands and thousands of comments, there can be lots …

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The amount of checkout steps doesn’t matter!

checkout-steps

E-commerce industry has obsessed with the amount of checkout steps in terms of conversion rate optimization for far too long. It’s time we put a stop to it. Lots of …

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Google introduces new “news_keywords” meta tag!

Google introduces new “news_keywords” meta tag!

Google just introduced a new meta tag that will allow you to “tag” your news entries with keywords. This will solve the dilemma of catchy headlines vs. SEO value of …

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15% of social media reviews might be fake by 2014

15% of social media reviews might be fake by 2014

Analysts predict that by 2014 at least two Fortune 500 brands will be facing litigation from the U.S. Federal Trade Commission (FTC) due to paying for fake social media reviews.

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The Ultimate Guide to E-commerce Content Marketing

content-marketing

As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out …

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SEO for developers in 9 slides

developers-use-tools-for-seo

I was preparing this presentation for our in-house education, but then I figured it would be useful for other SEO-s out there that wanna teach their development team the basics …

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Google Trusted Stores annotations now appearing in Google Shopping results

Google Trusted Stores annotations now appearing in Google Shopping results

If you ever wondered if it’s worth your time to engage into Google Trusted Stores program, now there’s no doubt about it.

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“We R Here” initiative gathers over 1,000 online merchants!

“We R Here” initiative gathers over 1,000 online merchants!

Small USA based online merchants, supported by eBay gathered around the “We R Here” initiative to lobby against laws requiring them to collect sales tax.

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Exact match domains no longer work for your SEO?

Exact match domains no longer work for your SEO?

SEOmoz’s Dr. Pete recently published a new study which shows a decline in ranking value of exact match domain names.

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What to do with out of stock products?

out-of-stock-seo1

In our latest e-commerce SEO video, I’m explaining how to handle usability and SEO issue that is an out of stock product. It’s a very common issue that affects merchants …

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State of Magento Developer Certification 2012

how-many-certified-developers-are-there-in-the-world-2012

Have you ever wondered how many Magento developers are there in the world? Which countries are the leaders in developer certification? How many went for Developer Plus certificate? We dug …

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