Posts by Aron Stanic

How can machine learning improve your B2B online sales?

How can machine learning improve your B2B online sales?

B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.

With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.

And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.

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Top challenges and best practices in ERP and eCommerce integration

Top challenges and best practices in ERP and eCommerce integration

For every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.

In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.

We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system.

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Meet us in London at B2B Marketing Expo!

Meet us in London at B2B Marketing Expo!

B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.

And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.

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Behind the scenes with one Magento PWA Studio contributor

Behind the scenes with one Magento PWA Studio contributor

To kick off the year, I’ve talked to Adrian Bece, one of our frontend developers who has been delving deep into PWAs and is among the most active contributors to Magento’s official PWA Studio. Take a look at what he had to say about the state of PWA in the world of Magento and eCommerce, his analysis of the solutions that are already out there, and a reflection on how contributing to open source projects helps him hone his development skills.

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(Why) should your designer be Magento certified?

(Why) should your designer be Magento certified?

If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?

Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.

Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?

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Magento Solution Partners readiness and expertise with Magento 2

Magento Solution Partners readiness and expertise with Magento 2

With more and more projects being migrated to Magento 2, and showcased by partners and Magento themselves, what’s the status of Magento 2 adoption within the partner ecosystem?

Is there any way merchants can tell “heaven from hell” when deciding what partner to go with when planning and delivering a Magento 2 project?

Did you know that (only) 72% of Magento solution partners are Magento 2 trained?

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How to run a quick security check of your Magento store?

How to run a quick security check of your Magento store?

Security of any software system, let alone an eCommerce one, is becoming one of the hottest topics out there. How can you as a store owner do a free and quick security check of your Magento website, even without immediate development assistance? Read on and make sure to stay secure!

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Why so Sylius?

Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

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How many Magento certified people do you know?

How many Magento certified people do you know?

How many Magento certified people are out there? 5,288 to date, according to the official data at everyone’s disposal. What about their distribution – where do they come from, what countries have the most certified individuals?

In this post you’ll find an overview of one interesting metric – Magento certified individuals per capita. Who tops the charts and where does your country stand? Read on to find out.

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Meet Magento World brings Magento experts to your home and office

Meet Magento World brings Magento experts to your home and office

Meet Magento World is a new addition to Magento ecosystem – for the first time ever you’ll be able to attend a Magento conference without leaving your home or your office.

On July 11th – 13th 2017 you can take part in this global online event and get direct access to all the top speakers and hottest Magento and eCommerce topics at once.

Read on to learn more about this event and hear from one of the top speakers – our own Ivona Namjesnik – what you can expect.

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How to handle 1225 direct interactions within your organization?

How to handle 1225 direct interactions within your organization?

As a company grows, new challenges lie ahead. How to handle hundreds (or thousands) of interactions within your organization? Is there really such a thing as a single overarching organizational culture and can it exist in a team-based organizational structure?

Let’s see how it looks like at Inchoo and how we try to make sense of it all.

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Meet Magento Association introduces exciting changes – Meet Magento 2.0

Meet Magento Association introduces exciting changes – Meet Magento 2.0

Have you heard of Meet Magento Association – an amazing group of individuals who have done incredible things for the community around Magento, being an integral part of making it into what it’s become?

They recently made some significant changes to the organization. Here’s the latest scoop on what’s new and how it affects the ecosystem!

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Developers Paradise – a safe haven for true heroes of Magento community

Developers Paradise – a safe haven for true heroes of Magento community

We’re less than a month away from an amazing Croatian experience that will be Developers Paradise 2016.

We’re thrilled to be able to welcome more than 200 community members from over 30 countries for an event packed with everything you want from a dev conference – amazing speakers, laid back atmosphere, workshops, hackathon – wrapping it all up in a tagline that’s become much more than just that – lots of code and fun in the sun!

Here are some cool insights into #DevParadise and a reminder of why this event is as close as it gets to a real-life paradise for developers – read on!

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