Posts by Toni Anicic

YouTube SEO – How to rank higher in YouTube search?

To this day little was known about YouTube’s search engine ranking factors compared to what we as an industry know about Google’s ranking factors. This is pretty sad since YouTube is the world’s 2nd largest search engine. There were lots of practical advice and wild guesses thrown out there from common sense but till now we had little actual data and case studies of YouTube optimization, and nothing even remotely similar to this data we have for Google.

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The Ultimate Guide to E-commerce Content Marketing

As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.

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Magento SEO: Check your extensions!

We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension developers. These often get overlooked from the SEO point of view because they tend to get added to the project in the later stages, maybe after the SEO audit phase has already been performed and developers just assume everything is fine with them from the SEO point of view.

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OneStepCheckout vs Magento’s Onepage Checkout – Short Case Study

Last month I’ve seen one of our clients suffer from an unusually high checkout abandonment rate. I found out they installed a OneStepCheckout. We rolled up our sleeves and tested the OneStepCheckout extensions versus Magento’s default Onepage checkout. I can’t name the client or disclose more info than I did in below. Results? For me expected, for some, very surprising.

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7 common Magento SEO mistakes

When dealing with Magento store’s SEO, these are the 7 most common basic mistakes I encounter. Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site

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Magento SEO: How to handle problems caused by layered navigation?

Layered navigation, a feature available in Magento without any extensions is commonly used by many merchants around the world. It is also one of the most painful Magento features for the SEOs. It creates lots (depending on the amount of filters and products – often tens of thousands) of terrible URLs with duplicate / near duplicate content and identical page titles and descriptions.

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How I survived all of the Google’s updates since 2005

On April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns.

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