This is not a copy-paste kind of tutorial. It is made for beginners so please try to understand what is going on before you start copying the code. If you are an experienced developer you can skip to the end and inspect the final code.
Nowadays every client wants some kind of lightbox effect for product images on the product page. Although there are a lot of ways to do it, I often stumble upon Magento stores that have a buggy and sometimes useless implementation of this feature. In my opinion, it should be simple, fast, easy to use and above all intuitive. Read more
Running a very popular blog over at inchoo.net, sometimes a piece of spam comment slips through our radar. When you’re talkign thousands and thousands of comments, there can be lots of spam in them. Read more
As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments. Read more
Inchoo Flick Gallery is an easy-to-use Magento extension that will integrate any Flickr gallery into your Magento website. It is fully customizable using a simple Magento back-end configuration page and it uses Flickr API to get all the required information and data. Extension is tested on Magento 1.6 and 1.7 but it’s still the first version so be careful if you decide to use it on your live site. Read more
In Magento Enterprise Edition we have Rich Merchandising Suite which allows you to define customer segments to optimize your marketing initiatives. Read more
Creating your own web shop can be a tedious task, both technically and time consuming. Not to mention there are tens of quality PHP based web shop systems out there available for free. One of the best if you ask me is Magento, which exceeds the term web shop system by even bigger term “platform”. However, regardless of how some much a given system/platform is feature rich there are always those special clients with special requests which exceed the possibilities of even the mightiest eCommerce systems/platforms out there. Read more
Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup. Read more
Last Friday Inchoo attended the first official meeting of a newly established association of Croatian independent software exporters – CISEx. The meeting was held in Zagreb with 40 odd members of the association present. Read more
This is a short story of how a bunch of Inchooers attended an ecommerce conference in Palic, Serbia. It was legen – wait for it… Read more
On the 15th and 16th of October, Renato Carvalho and I had the chance to attend Web Directions South Conference held at Sydney Convention and Exhibition Centre. Read more
Hi, I had a bit of unusual request from a client and I had to create “View All” button and put it into Magento’s pagination on category listings, so I decided to share the trick. 😉 Read more
Inchoo has officially become a Magento Professional Partner. With this step, Inchoo joins an international roster of Magento Solution Partners as the first partner in Southeastern Europe. Read more
First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible. Read more
We all now that image is everything, especially when you’re selling the product online. There are some obvious facts that need to be taken into concern. This post will include some (IMHO) valuable reminders and a checklist for the shop owners willing to reevaluate their product presentation.
Also, let’s remind ourselves that eCommerce product photography is probably one of the most important steps in “optimizing” the performance of your eCommerce online store. Read more
As some of you may know, our team is located in lovely small country called Croatia (it is in Europe). Our mission is to create a microbrand for eCommerce development services. Since we were using Magento as a platform of choice, we ended up creating a microbrand for a Magento development services. On the long run, our goal is to be recognized in eCommerce community and not just Magento’s. There is a long way to go to achieve this, but here we are: working in the international world, with clients all over the globe. From US ones, Canada, Sweden, Denmark, France, United Arab Emirates, Hong Kong. Only one Croatian client hired us for iPhone development services. Is it time for first Croatian eCommerce client? Read more
Inchoo team attended a great ecommerce conference called “Etrgovina“. This was the 9th time this conference was organized and it lasted for three days. It was held on Palic lake in Serbia. Read more
If you try to ask this question on some forum or newsgroup, you will surely get many replies. Everyone will present you his favorite. My first developed online store was created with standard osCommerce platform. After three or four projects, I started to work with CRE Loaded and used it frequently for years. Although it was also an osCommerce fork, it had many advantages. I switched to Magento™ early this year and this is my final choice.
Let’s look at the popularity of those platforms now. Read more