Last days we witnessed many announcements and talks regarding Sellvana, new open source eCommerce platform. The people behind Sellvana are respectable names in e-commerce community, like its co-founder Boris Gurvich better known to developers for Unirgy modules. During the weekend we got access to the repository and I must admit that some of us, including our CEO Tomislav, didn’t sleep for most part of the night 🙂
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In Magento there are three types of product relations: Up-sells, Related Products, and Cross-sell Products. Two of them appear while viewing a product, and one usually appears in the shopping cart.
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One of the things that may sound easy to set are the top menu items, or the main menu items if you prefer. But we’re talking about Magento here and it isn’t as easy as it sounds. A specific way of creating menu items out of categories makes this fairly easy task a nightmare. Fortunately for us, Magento has a secret up its sleeve.
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Search has become a default way for users to find products on websites. Despite main navigation and other site navigation tools, more and more customers are using on – site search to find what they want. Speaking about default Magento search I don’t have much to say, I can only give you advice to use some custom solution to get the most of it for your UX.
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Read moreIf an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
It is always great when your work gets recognized. And when your client wins an award for the best e-commerce site in their country, that’s something remarkable. Sheeel.com, a daily deal website based in Kuwait, operating in several other countries, is about to receive the Kuwait e-Award from the Emir of Kuwait later this week. Read on for an interview with our client, Nasser Al-Sabah, talking about his business and experience of working with Inchoo.
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3rd annual Magento Imagine eCommerce conference took place in early April and saw over 1500 Magento merchants, solution and industry partners and individual developers from the total of 44 countries meet for the biggest single Magento event ever. We were there as well, so check out our impressions and some interesting notes we made.
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You’re at stage of building an online store where you need to define the structure of your navigation. In this article, I’ll give you some advice that will help you figure out how to structure it and what deserves a place in the main navigation and what does not.
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Extremely common question when it comes to eCommerce – and for that matter Magento SEO – is how a robots.txt file should look and what should be in it. For the purpose of this article, I decided to take all of our knowledge and experience, some sample robots.txt files from our clients sites and some examples from other industry leading Magento studios to try and figure out an ultimate Magento robots.txt file.
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There is a community on Google Plus called “SEO Hangout Panel“. It’s one of the few communities that I’m really active in and I really get lots of newest SEO related industry news from there. Thanks to this community I’m tracking lots of people from the SEO industry who are really on top of their game.
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This is probably the most useful quick tip I can think of that I use all the time. Putting Magento in maintenance mode is an essential part of every site launch and it is used in lots of other situations. Although there are many different ways to do this I found that using a few simple lines of code in the root htaccess file is, by far, the easiest solution I could think of. On top of that, this solution enables you to put all the files needed for the maintenance page (html, images, etc.) into one folder. One more advantage of this method is that if you forget to add your IP address to the filter (whitelist) you can do that at any time through FTP so you will not be locked out of your own site 😉
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In a recent Google+ hangout, John Mueller from Google explained how Google ignores hidden content, and when asked for an example of such non-black-hat hidden content that might get ignored he explained it on an example of tabs.
Read more![Google Image indexing and Magento [robots.txt]](https://inchoo.net/wp-content/uploads/2013/02/2012_12_04_googlebot-image-index_feat_609.jpg "Google Image indexing and Magento [robots.txt]")
There are many Magento robots.txt templates floating around, with tens of instructions for crawlers. Most of them deal with preventing crawlers to access some of many Magento’s directories. But sometimes these instructions can be too restrictive and might prevent Google from indexing your images.
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There are a lot of ways to add social sharing buttons to your Magento store. You can choose from several different free or paid extensions, create your own, use services like AddThis or even paste the official button scripts from button generators (like Facebook Like Button generator). However, you will always end up with default (official) buttons that have a limited set of styling options. If you need a simple solution that just works this article is for you.
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We are privileged to work with some amazing online stores out there, and it gives us great pleasure when we see our recommendations implemented, tested and see the results that have amazing impact on our clients’ businesses.
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To this day little was known about YouTube’s search engine ranking factors compared to what we as an industry know about Google’s ranking factors. This is pretty sad since YouTube is the world’s 2nd largest search engine. There were lots of practical advice and wild guesses thrown out there from common sense but till now we had little actual data and case studies of YouTube optimization, and nothing even remotely similar to this data we have for Google.
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This is not a copy-paste kind of tutorial. It is made for beginners so please try to understand what is going on before you start copying the code. If you are an experienced developer you can skip to the end and inspect the final code.
Nowadays every client wants some kind of lightbox effect for product images on the product page. Although there are a lot of ways to do it, I often stumble upon Magento stores that have a buggy and sometimes useless implementation of this feature. In my opinion, it should be simple, fast, easy to use and above all intuitive.
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Running a very popular blog over at inchoo.net, sometimes a piece of spam comment slips through our radar. When you’re talkign thousands and thousands of comments, there can be lots of spam in them.
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As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.
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Inchoo Flick Gallery is an easy-to-use Magento extension that will integrate any Flickr gallery into your Magento website. It is fully customizable using a simple Magento back-end configuration page and it uses Flickr API to get all the required information and data. Extension is tested on Magento 1.6 and 1.7 but it’s still the first version so be careful if you decide to use it on your live site.
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In Magento Enterprise Edition we have Rich Merchandising Suite which allows you to define customer segments to optimize your marketing initiatives.
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Creating your own web shop can be a tedious task, both technically and time consuming. Not to mention there are tens of quality PHP based web shop systems out there available for free. One of the best if you ask me is Magento, which exceeds the term web shop system by even bigger term “platform”. However, regardless of how some much a given system/platform is feature rich there are always those special clients with special requests which exceed the possibilities of even the mightiest eCommerce systems/platforms out there.
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Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup.
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Last Friday Inchoo attended the first official meeting of a newly established association of Croatian independent software exporters – CISEx. The meeting was held in Zagreb with 40 odd members of the association present.
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On the 15th and 16th of October, Renato Carvalho and I had the chance to attend Web Directions South Conference held at Sydney Convention and Exhibition Centre.
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Hi, I had a bit of unusual request from a client and I had to create “View All” button and put it into Magento’s pagination on category listings, so I decided to share the trick. 😉
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Inchoo has officially become a Magento Professional Partner. With this step, Inchoo joins an international roster of Magento Solution Partners as the first partner in Southeastern Europe.
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First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible.
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We all now that image is everything, especially when you’re selling the product online. There are some obvious facts that need to be taken into concern. This post will include some (IMHO) valuable reminders and a checklist for the shop owners willing to reevaluate their product presentation.
Also, let’s remind ourselves that eCommerce product photography is probably one of the most important steps in “optimizing” the performance of your eCommerce online store.
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