eCommerce Talk

Keeping an eye on small things in eCommerce projects

Keeping an eye on small things in eCommerce projects

When managing projects, one usually focuses on big things: biggest costs, biggest features, biggest risks, etc. The same is with building an eCommerce site – the biggest, most important things are, well, most important.

But large topics are not the be-all and end-all of the project.

In this post, we will illustrate how tiny issues can have an outsized influence on the project. Through analysis of several examples from our experience, we will try to understand how small perturbations shape the course of the project.

So let’s start with something totally relevant, let’s start with – Napoleon.

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How to keep design library in sync across the team? Welcome Sketch Libraries!

How to keep design library in sync across the team? Welcome Sketch Libraries!

The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.

For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin.

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Inchoo is now a Google Premier Partner!

inchoo google premier partner

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

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Importance of style guides in design

Importance of style guides in design

One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).

We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos.

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Why you should do keyword research for your eCommerce store

Why you should do keyword research for your eCommerce store

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

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Klevu – search engine that will increase revenue, self-learn and improve UX

Klevu – search engine that will increase revenue, self-learn and improve UX

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

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Why so Sylius?

Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

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Ground zero – planning phase

Ground zero – planning phase © Pexels / Free images

If you have plans to start a new website on Magento and don’t know where to start, or if you already have an existing website and you’re thinking of revamping it, then you might find this article interesting.

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A Developer’s Guide to Communicating With Clients

A Developer’s Guide to Communicating With Clients

If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.

While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go.

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Stable business means change

Stable business means change

Inchoo is a company that operates with stability, one can say. It grows year after year by the number of employees, value of projects, annual income and many other components. From outside it looks like everything is set up, and business just grows by itself. Well…

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3 things you should check before you continue with your PPC campaigns

3 things you should check before you continue with your PPC campaigns

So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.

Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.

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Meet Magento World brings Magento experts to your home and office

Meet Magento World brings Magento experts to your home and office

Meet Magento World is a new addition to Magento ecosystem – for the first time ever you’ll be able to attend a Magento conference without leaving your home or your office.

On July 11th – 13th 2017 you can take part in this global online event and get direct access to all the top speakers and hottest Magento and eCommerce topics at once.

Read on to learn more about this event and hear from one of the top speakers – our own Ivona Namjesnik – what you can expect.

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Forgot about “Forgot your Password” page?

Forgot about “Forgot your Password” page?

We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.

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How to manage clients, pressure and stress

How to manage clients, pressure and stress

How to handle delicate situations and keep your clients trust? Here are few practical points that can help both you and your client bridge the troubled water and further improve your relation.

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