eCommerce Talk

Ecommerce website development blog with the latest news and tips for building and growing your eCommerce business.

Top challenges and best practices in ERP and eCommerce integration

By: Aron Stanic, Published: Mar 08, 2019

For every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.

In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.

We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system.

Meet us in London at B2B Marketing Expo!

By: Aron Stanic, Last updated: Oct 01, 2019 | Published: Feb 18, 2019

B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.

And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.

(Why) should your designer be Magento certified?

By: Aron Stanic, Last updated: Dec 16, 2019 | Published: Jan 10, 2019

If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?

Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.

Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?

ERP and eCommerce platform integration

By: Maja Kokolari, Last updated: Sep 09, 2021 | Published: Nov 14, 2018

The benefits of ERP (Enterprise Resource Planning) and eCommerce integration are immense when the process is done the right way. ERP presents the “backbone” of your business and a powerful software system designed to integrate and unify the main functional areas of your organization. What should companies keep in mind when planning the integration of two key systems in their business operations – ERP and eCommerce platform?

6 things to have in mind when accepting the project

By: Zelimir Gusak, Last updated: Oct 01, 2019 | Published: Sep 19, 2018

As almost in every business, things in eCommerce tend to happen very fast. On a daily level, we need to analyze a lot of things, make a lot of decisions and decide on a bunch of models, approaches etc. Off course, some of those are small things which are a part of our daily routine. But some of those are rather big and tend to have a major effect on us, as well as on our company. I am talking about the projects which are the bread and butter of our business, and the focus of our work. More precisely, I am talking about our efforts to evaluate projects and decide whether to accept the project or not.

How to tame the new Google Keyword Planner?

By: Bruno Mitrovic, Last updated: Nov 21, 2019 | Published: Aug 28, 2018

Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that.

3 things to know when landed in the middle of the project

By: Boris Kos, Last updated: Oct 01, 2019 | Published: Aug 23, 2018

A few months ago, I’ve started working at Inchoo as a project manager. This eCommerce company serves many different businesses worldwide through 10-year history and I was keen to know which project I will get first. While waiting, I’ve gotten to know my colleagues, learned about some of the key processes, tools and how to tweak the coffee machine. Initially, I expected I’ll have a clean start with a project, and that the whole process will have a linear learning curve for both me and the client. I was wrong.

Research and analyse your competition to expose your opportunities

By: Zoran Vorkapic, Last updated: Jun 11, 2019 | Published: Aug 14, 2018

Research is like peeling an onion – the more layers you peel – the more you reveal. You may even find that your idea isn’t as unique as you thought, but still, wouldn’t you like to beat the competition sooner rather than later? Don’t risk learning the hard way – get to know your competition on time. Knowledge is power!

Are you ready for new Google Ads experience?

By: Andreja Cicak, Last updated: Sep 26, 2019 | Published: Jul 10, 2018

When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).

Meet Magento Germany 2018 impressions (or how do Hungarian dogs bark)

By: Terezija Radic, Last updated: Oct 07, 2019 | Published: Jun 29, 2018

From the very start, this journey was meant to be great and sure it was! We have heard only the best about both Leipzig and previous Meet Magento conferences, and Antun, Aron, Dunja and I made a great trip team. I was given the honor of writing a recap of it so as a Meet Magento first-time-participant I will do my best. 🙂 Just a short overview to make it all clear before we start.

Meet Magento Italy recap: fantastic time, amazing conference, awesome people!

By: Maja Kardum, Last updated: Sep 27, 2019 | Published: May 30, 2018

Five of our Inchooers went to support, network and learn something at Meet Magento Italy. Inchooers Hrvoje, Ivan, Zelimir, Nenad, and Tomislav packed their bags and visited the dreamy city of Venice.

Nenad even had a special mission – to get on the #MM18IT’s stage and talk about PWA. He was explaining PWA as a concept in the context of Magento.

In this interview with the guys, you can read about the trip, the takeaways from Nenad’s lecture and about Inchoo’s plans with PWA. For this last matter, if it’s TLDR; we’re dedicating almost the entire development track of Meet Magento Croatia to PWA! 🙂

This isn’t your typical Magento Imagine recap

By: Antonija Tadic, Last updated: Oct 17, 2019 | Published: May 08, 2018

As many folks that have attended Imagine conference will write a blog post about their experience, I was wondering how my blog post could differ. I don’t want to just share what was happening there, as this whole adventure is hard to put into the words and Magento has already covered it pretty well.

But let’s see what I will be able to deliver.

Inchoo is a Sylius Solution Partner! To celebrate, here’s an interview with Sylius’ Founder, Pawel Jedrzejewski

By: Maja Kardum, Last updated: May 22, 2020 | Published: Apr 27, 2018

For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.

Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with two platforms: Magento and Sylius and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.

Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team.

How we developed a new Morris 4×4 Center store – case study

By: Maja Kardum, Last updated: Oct 02, 2019 | Published: Jan 29, 2018

In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.

From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!

Let me tell you more about this project.

Picking the right notes with your clients and your team

By: Ivan Galic, Last updated: Oct 02, 2019 | Published: Jan 25, 2018

Pick the right notes with your team - project management Inchoo

Starting on any project, there are many things that you could do right and likewise do wrong too. Hence if you don’t kick off well, there could be many problems on the way, which could hinder your progress or even leave you stranded in the middle.

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