Nowadays, eCommerce market in many niches is extremely competitive. Customers have more choices than ever which has several major implications on eCommerce businesses sales performance.Read more
While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:
A well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).
Inchoo’s CEO Tomislav Bilić accepted the Best SME in Eastern Croatia award on the final event of this year’s “Business Take Off” project organized and managed by national business newspaper and portal Poslovni dnevnik and Croatian Ministry of Entrepreneurship and Crafts.
It’s always nice to get the recognition for the hard work you’ve been putting in. And when it comes rather unexpected and on a national level, it makes things just a bit sweeter. You can learn more on this prestigious award below.Read more
Anyone who works in a sales department or some other department that involves a lot of communication with leads, clients, partners etc. will tell you how important it is to use some type of CRM system that will allow you to keep track of the communication process. Recently we moved from Highrise to Pipedrive and here’s a quick overview of what we managed to improve on.Read more
How many Magento Certified Solution Specialists are there? Which country, city, solution partner hold the most badges and what are some of the trends that can be seen throughout the first 6 months of Magento’s latest official certification program? Check it out in the second State of Magento Solution Specialist Certification report by Inchoo.Read more
The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.Read more
When designing an eCommerce site, numerous factors should be taken into account. However, the utmost importance lies in designing with the customer as the primary focus. This perspective serves as the foundation for our design service process. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.Read more
We are now over two and a half months deep into Magento Solution Specialist certification that rolled out during this year’s Imagine eCommerce conference. So, it was about time to crunch some numbers – we bring you the first “State of Magento Solution Specialist Certification” report.Read more
If you have plans for a new eCommerce project on Magento, what better place to start than with a team of certified experts who can prepare you to make the most of this powerful platform? Magento Certified Solution Specialist is someone you’d want to have on your team early on.Read more
Latest comparative studies of e-commerce platforms show that Magento still maintains a stable market share with 26% among Alexa top 1 million sites – it’s one quarter of all sites that are using some type of an e-commerce solution.
This only shows that merchants recognized Magento’s potential and their number is growing each year. But, how will you decide on a development partner who will help you build a quality solution to improve your business, and what should you keep in mind when deciding on your project budget?Read more
OMGcommerce – Southeastern Europe’s biggest e-commerce conference is behind us. Magento, Google, Paymill, Zee & Co, Erste Bank, Escape, Mondo, Inchoo and many others, had a tough task, to talk about e-commerce best practices coming from different industries and to visitors from various countries that have diverse e-commerce regulations.Read more
On February 10, 2014, we hired Marko Brisevac, web designer and entrepreneur who joined Dino Balen in forming a design team at Inchoo. This was a new milestone for the company since the plan to grow in-house design expertise is now taking shape.
In this interview, we are bringing you a background that led to establishment of a design team.Read more
Last days we witnessed many announcements and talks regarding Sellvana, new open source eCommerce platform. The people behind Sellvana are respectable names in e-commerce community, like its co-founder Boris Gurvich better known to developers for Unirgy modules. During the weekend we got access to the repository and I must admit that some of us, including our CEO Tomislav, didn’t sleep for most part of the night 🙂Read more
In Magento there are three types of product relations: Up-sells, Related Products, and Cross-sell Products. Two of them appear while viewing a product, and one usually appears in the shopping cart.Read more
One of the things that may sound easy to set are the top menu items, or the main menu items if you prefer. But we’re talking about Magento here and it isn’t as easy as it sounds. A specific way of creating menu items out of categories makes this fairly easy task a nightmare. Fortunately for us, Magento has a secret up its sleeve.Read more
Search has become a default way for users to find products on websites. Despite main navigation and other site navigation tools, more and more customers are using on – site search to find what they want. Speaking about default Magento search I don’t have much to say, I can only give you advice to use some custom solution to get the most of it for your UX.Read more
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
It is always great when your work gets recognized. And when your client wins an award for the best e-commerce site in their country, that’s something remarkable. Sheeel.com, a daily deal website based in Kuwait, operating in several other countries, is about to receive the Kuwait e-Award from the Emir of Kuwait later this week. Read on for an interview with our client, Nasser Al-Sabah, talking about his business and experience of working with Inchoo.Read more
3rd annual Magento Imagine eCommerce conference took place in early April and saw over 1500 Magento merchants, solution and industry partners and individual developers from the total of 44 countries meet for the biggest single Magento event ever. We were there as well, so check out our impressions and some interesting notes we made.Read more
Extremely common question when it comes to eCommerce – and for that matter Magento SEO – is how a robots.txt file should look and what should be in it. For the purpose of this article, I decided to take all of our knowledge and experience, some sample robots.txt files from our clients sites and some examples from other industry leading Magento studios to try and figure out an ultimate Magento robots.txt file.Read more
There is a community on Google Plus called “SEO Hangout Panel“. It’s one of the few communities that I’m really active in and I really get lots of newest SEO related industry news from there. Thanks to this community I’m tracking lots of people from the SEO industry who are really on top of their game.Read more
This is probably the most useful quick tip I can think of that I use all the time. Putting Magento in maintenance mode is an essential part of every site launch and it is used in lots of other situations. Although there are many different ways to do this I found that using a few simple lines of code in the root htaccess file is, by far, the easiest solution I could think of. On top of that, this solution enables you to put all the files needed for the maintenance page (html, images, etc.) into one folder. One more advantage of this method is that if you forget to add your IP address to the filter (whitelist) you can do that at any time through FTP so you will not be locked out of your own site 😉Read more
In a recent Google+ hangout, John Mueller from Google explained how Google ignores hidden content, and when asked for an example of such non-black-hat hidden content that might get ignored he explained it on an example of tabs.Read more
There are many Magento robots.txt templates floating around, with tens of instructions for crawlers. Most of them deal with preventing crawlers to access some of many Magento’s directories. But sometimes these instructions can be too restrictive and might prevent Google from indexing your images.Read more
There are a lot of ways to add social sharing buttons to your Magento store. You can choose from several different free or paid extensions, create your own, use services like AddThis or even paste the official button scripts from button generators (like Facebook Like Button generator). However, you will always end up with default (official) buttons that have a limited set of styling options. If you need a simple solution that just works this article is for you.Read more
We are privileged to work with some amazing online stores out there, and it gives us great pleasure when we see our recommendations implemented, tested and see the results that have amazing impact on our clients’ businesses.Read more
To this day little was known about YouTube’s search engine ranking factors compared to what we as an industry know about Google’s ranking factors. This is pretty sad since YouTube is the world’s 2nd largest search engine. There were lots of practical advice and wild guesses thrown out there from common sense but till now we had little actual data and case studies of YouTube optimization, and nothing even remotely similar to this data we have for Google.Read more