eCommerce Talk

Why you should do keyword research for your eCommerce store

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

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Klevu – search engine that will increase revenue, self-learn and improve UX

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

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Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

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Ground zero – planning phase

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If you have plans to start a new website on Magento and don’t know where to start, or if you already have an existing website and you’re thinking of revamping it, then you might find this article interesting.

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A Developer’s Guide to Communicating With Clients

If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.

While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go.

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Stable business means change

Inchoo is a company that operates with stability, one can say. It grows year after year by the number of employees, value of projects, annual income and many other components. From outside it looks like everything is set up, and business just grows by itself. Well…

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3 things you should check before you continue with your PPC campaigns

So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.

Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.

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Meet Magento World brings Magento experts to your home and office

Meet Magento World is a new addition to Magento ecosystem – for the first time ever you’ll be able to attend a Magento conference without leaving your home or your office.

On July 11th – 13th 2017 you can take part in this global online event and get direct access to all the top speakers and hottest Magento and eCommerce topics at once.

Read on to learn more about this event and hear from one of the top speakers – our own Ivona Namjesnik – what you can expect.

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9 pieces of advice on how to win a lead

My first encounter with “sales” was in the primary school where I often spoke in the name of the class to call off the planned exam or to switch a verbal assignment for the next day. It hasn’t been always a successful shot, but it was worth trying. 🙂

I feel like this little experience helped me prepare for my current role – Sales Assistant at Inchoo.

Now, being some time with Inchoo and communicating with leads and clients from all over the world on daily basis, I’ve gained a decent experience even though I’ve been working here for just 8 months. With that in my mind, I came up with an idea to share a few thoughts (you can call it – tips) on how to win a prospective client.

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