Whether it’s a website, an app navigation, your mobile phone menu or the menu in your car – navigation is one of the fundamental features of every digital product. By providing clear and well-structured navigation, you relieve your users of confusion. This makes it easy for them to find what they’re looking for. If users can’t find their way around your product it will frustrate them.
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The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.
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The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.
For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin.
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Our design team switched to working in Sketch a while ago but it wasn’t until version 43 we really started seeing some opportunities to change our workflows more significantly. It was also an opportunity for more designers to work on the same project as well as collaborate with developers more easily.
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As designers, we’re often faced with a lot of questions about our process. We never just dive into design and bask in the glory of amazing typography and brilliant color schemes because without the phases that precede it – it just wouldn’t even begin to be possible.
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Getting your store up is a process. One which starts with a revelation that, if you want to make things work in the long run, you’ll need a webshop. An online place for reaching new and informing existing customers. For them, it’s a brand new channel where they can buy your products. For you, it’s a strategic decision. Why? Because the idea behind that action is growing your business.
But, apart from choosing the platform or the hosting, you should also think about the visual appeal of your store. In this interview, Marko Briševac, one of Inchoo designers, answers the most frequent questions we get from prospective clients. Read more to find out what’s it all about!
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Building a web shop on Magento is challenging. When you see a feature that looks “so simple that you could do it”, it was usually not as simple to build it as you think. To create that “simple” thing designer had to spend a great amount of time finding the right solution. After all, creating a feature which draws on that kind of comment means translating something very unorganized and complex to something simple and understandable. On the other hand, developer had to spend a lot of hours translating that solution into code. Designer and developer can find that beautiful solution by communicating, which is crucial in this case. And that kind of communication, the one which yields incredible and neat results, would be much harder if a designer and developer are not placed in the same location.
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Designers are constantly trying to develop a healthy design process by experimenting with tools in an attempt to find the one that works best.
I’ve been using Photoshop as my primary design tool for almost 10 years, and the fact that Photoshop wasn’t created for UI design was never a real problem. Why? Because Adobe was always throwing new features to support UI design. The main problem is that Photoshop’s engine was never optimized for UI design, it is huge, memory-consuming, and many designers weren’t pleased with it’s performance.
The more large files you work on, the more you can get stuck and that was the main reason to look out for new and better alternatives to an existing design workflow.
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Recently, we got inspired by the Magento team’s Design Thinking presentation held at the Magento Imagine 2016 conference. Unfortunately, we weren’t there but it feels like we might as well have been. Seeing how the Magento team worked on improving the Magento 2.0. interface in the presentation slides struck a chord with us. It affirmed a lot of the methods we were already using and got us thinking even more.
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Many already attempted to define ideal design – and many have already confused design with aestheticism. That’s why we’re bringing you an overview of what design stands for and its primary role, problem solving. We also went over the fact that design is supposed to please the customer visually and trigger an emotion in him, so here’s how you combine all of that.
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Do you know in how many steps designing a Magento web store is divided? There is so much “invisible” work behind the final design of a Magento web store and in the following text I will try to explain how and why we do what we do.
Visual aspects are, of course, a very important part, but our design lies behind a big number of data, user research and understanding how users interact with a web store.
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Have you noticed the fresh look on our blog posts? Recently our Inchoo design team has been putting a lot of effort into our featured images, but also working on a great portfolio through various projects along with evolving Inchoo’s identity. Our usability audit is now just one of their services because with the newest addition to the team, Katarina Dijakovic, they’re more versatile than ever.
That’s why we decided to talk to Katarina and learn a bit about what inspires her, what keeps her going and how she found herself in eCommerce.
Here you have an interview with her – about technicalities, design hacks and about what she thinks of design in eCommerce now when there’s a certain mileage in her Inchoo shoes.
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As a merchant, sometimes you may find high bounce rates, lower conversion rates than you’d like, or any other signal warning you of troubles in your online store.
Online merchants are leaving plenty of money on the table by missing a very important component of an eCommerce business: online store usability. Many of them fail in their primary goal of making purchasing easy for their customers.
So, why do customers leave and how to change that?
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It’s been a while since we’ve posted a pack of Magento 1 wallpapers so the recent Magento 2 release was the perfect opportunity to put together a couple of brand new ones. Check them out and feel free to download as many as you’d like.
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In eCommerce business there’s always room for design improvements, but when you decide it’s time for change, what strategy to choose?
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