Bauhaus story started in 1960 in Mannheim and is now spread throughout 19 countries with more than 300 brick and mortar stores. Creating unique shopping experiences has been their number 1 thing to do ever since and they are rightfully proclaimed to be the specialist for home and garden. Online store just added extra value to their business, building on the tradition of top products and top quality.
Bauhaus Croatia approached us late in 2015. Unlike some other Bauhaus branches, they didn’t have a web shop. They had a regular corporate page which they wanted to replace with a web shop. Starting from scratch meant setting expectations right and identifying all of our clients needs. In this particular case, specifics meant creating whole architecture and integrating various systems needed to make the site work accordingly.
Due to specifics, whole site was custom coded. In the end, that resulted in amazing performances of the site and having the control over the architecture. But, how did we achieve that?
First, it’s worth to note that our team successfully integrated Magento EE, Pimcore, ERP, EDI, SAP and FINA. As you can see, the biggest challenge was making all of them work together.
Bauhaus Croatia runs on Magento EE 22.214.171.124 and works seamlessly with all of the before mentioned systems.
To explain in more details, here are the reasons why they were chosen.
While some of them (such as EDI protocol and FINA – a Croatian agency that has a web service for fiscal receipt validation) were a prerequisite due to croatian laws or shipping service, others were a choice. Reason why we chose to integrate Pimcore with Magento is the fact that our client needed a better and a more efficient system of tracking products. Pimcore is more flexible than Magento and the biggest challenge was found in synchronising attribute sets with attribute values. Solving that with custom coding and creating special panels for relations between products, attributes, attribute sets and attribute values enabled custom sorting, filtering and search, as well as synchronizing with Magento. Pimcore is also responsible for the fact that all data about every product can be found in one system and then used for various purposes (eCommerce site, mobile app and physical catalogue).
Our team continued with modifying Pimcore so that it works with ERP. After connecting Magento, Pimcore and ERP comes the integration with payment gateway and shipping service via EDI protocol.
For the accounting, we’ve integrated Magento with SAP which now generates various daily reports in formats needed for SAP and ERP and communicates with payment gateway throughout.
Roughly translated, everything except for the layered navigation was custom coded.
This doesn’t mean the site is hard to use. Lots of extra widgets were added to make the content administration and adding more complex elements easier, without the advanced programming knowledge of the person in charge.
After the launch in June 2016. we continued to work with Bauhaus Croatia on continuous support and promotion via Google Adwords and plan on building this relationship even further.