The WheelerShip is your online source for wheels and wheel accessories based in a small place called Glen Cove, in the State of New York. We hit it right off with them, mostly due to the fact we cherish the same values – trustworthiness, quality and assisting our customers. They incorporate all of that into their business with sole purpose of creating a simple and pleasant shopping experience.

By working on The WheelerShip, we helped create an amazing eCommerce story: we’ve been building a single online destination for all the wheels you’ll need. Having everything you can think of regarding wheels, from OEM aluminium wheels, to wheel cleaners, used tires, centre caps and tire pressure monitoring systems, saves both time and effort for the end user.


What makes this project so special?

First of all, we needed to create separate websites for our client’s retail and wholesale customers, taking care of all the distinctive features and business workflows.

We also worked on integrating various third-party services with Magento:

  • synchronising products and orders from eBay and Amazon through M2EPro
  • integration with Fishbowl Inventory
  • integration with Zendesk and Zopim
  • integration with TaxJar (service used for setting taxes, drawing new sales tax data about various zip codes in which there’s sales tax nexus)
  • integration with Braintree
  • integration with UPS with certain custom changes due to specific client’s processes


  • various modifications of admin area to make it easier for client’s support and sales to take various types of offline orders (phone, e-mail…) and process them through Magento admin
  • customization of wholesale customers registration process (they have additional custom fields and need to provide certain documents upon registration)
  • modification of the make/model/submodel/year/trim filter which is really important for the industry
  • custom product attributes display options


Due to the fact that the last site didn’t have eCommerce tracking enabled, we can’t measure the difference in sales.

But, what we can measure is the following:

  • 53%
  • 54%
    Average Session Duration
  • 36%
  • 94%