As a website owner, you’ve probably invested a lot of time and money in development, UI design, marketing etc. But what was the last time you asked yourself questions like: “How easy is for users to find what they are looking for? What frustrates them? How do they feel and will they come back?”
Online shopping went through a dramatic transformation in the last few years. The responsive design is adopted and it is needless to say mobile is important in 2018, so what’s the next big thing?
The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.
For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin.
Designers are constantly trying to develop a healthy design process by experimenting with tools in an attempt to find the one that works best.
I’ve been using Photoshop as my primary design tool for almost 10 years, and the fact that Photoshop wasn’t created for UI design was never a real problem. Why? Because Adobe was always throwing new features to support UI design. The main problem is that Photoshop’s engine was never optimized for UI design, it is huge, memory-consuming, and many designers weren’t pleased with it’s performance.
The more large files you work on, the more you can get stuck and that was the main reason to look out for new and better alternatives to an existing design workflow.
As a merchant, sometimes you may find high bounce rates, lower conversion rates than you’d like, or any other signal warning you of troubles in your online store.
Online merchants are leaving plenty of money on the table by missing a very important component of an eCommerce business: online store usability. Many of them fail in their primary goal of making purchasing easy for their customers.
So, why do customers leave and how to change that?
In eCommerce business there’s always room for design improvements, but when you decide it’s time for change, what strategy to choose?
There are plenty of things to consider when designing an eCommerce site, but the most important is to design with the customer in mind. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.