There are many how-to blog posts out there, so this will not be yet another one. Instead of the technical step-by-step guidance, I’ll share my experience with implementing Google Analytics 4 with Google Tag Manager (GTM) on Magento 2 store and what to keep in mind when activating the GA4 property.Read more
Magento merchants (and other eCommerce business owners) all over the world are starting the holiday season with one big (probably red) mark on their calendar – THE Black Friday. Here are a bunch of helpful tips on setting up your eCommerce store, SEO & PPC strategy, and making important hosting adjustments in order to go through this period as smoothly as possible.Read more
We have been getting so many questions on how much an online store cost? Let us give you a short overview of all factors influencing online store pricing to clarify things.
First of all, there is no one size fits all solution. So be aware there is no short answer to the question. How come?Read more
If you are a business owner who has decided to start an online business, one of the most important things you need to decide on which platform you will begin your eCommerce store.
Every business is a story for itself, and the beauty of eCommerce is that almost everybody can find the best solution and platform for themselves. Every merchant has their preferences regarding the choice of software to set up their store.
Before choosing the right platform, you need to take a step back and understand the fundamental differences between the SaaS and Open-source models.Read more
At this moment, in all corners of the world, someone is either buying something online for the first time or casually scrolling through a product feed, doing the research before making a purchase in a brick and mortar shop, or completing their third order of the day. We have come to a long way, customers and merchants alike, from the beginning of online shopping and selling in 1995.Read more
Don’t you just love it when you change some config option or switch to another branch or something similar and all of a sudden, a warning message pops up in Admin, saying:
One or more indexers are invalid. Make sure your Magento cron job is running.
Well, if you “love” it as much as I do, I’m going to show you how to address the particular indexer(s) without any hassle of knowing which one caused the warning to appear in the first place.Read more
While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.
One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.Read more
Link building is often considered the best way to increase search traffic to a website.
However, it needs to be done correctly.
So, before going into this, you need to make sure you have a solid SEO foundation.Read more
Well, it did happen. After Google implemented auto applying ad suggestions, the time now has come for Microsoft to do the same. Of course, this is something that Microsoft is telling us is a good thing for your campaigns.
Now, you may ask yourself why is this a good thing?Read more
So you’ve decided to do a complete site redesign or came to a conclusion your metrics don’t behave as you thought they would? Have you finally decided to implement that feature you’re sure will skyrocket your conversions?
Here are some common eCommerce design pitfalls we often see in the wild you think about when considering taking the next step in growing your eCommerce business.Read more
2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.
Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.Read more
There are some things all successful eCommerce websites have in common. From our 12 years of experience on the market and hundreds of eCommerce websites developed, we’ve identified 5 key elements that lead to eCommerce domination.
What is it that you need to do to build a successful eCommerce website? We suggest these 5 key elements.Read more
What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? Read on to find out.Read more
Almost a whole year into the global coronavirus pandemic, its shocking impact on retail is evident and the eCommerce Boom of 2020 has been felt across industries.
For the first time ever, it basically doesn’t matter what your business model or preferred sales channel might be. Every business is put in a situation without alternative. Either make the most of your online sales or risk demise.
The pandemic has sparked a prolonged period of eCommerce adoption that doesn’t seem to be ending any time soon.
What can your business do to still capitalize on this upsurge in eCommerce? With everything going on, how to know what to focus on? We give a little roundup and our best advices in this blog post.Read more
If you are reading this, you are probably looking for an easy way to add static content to the Checkout address fieldset.
If you open the Magento Checkout module, you will notice technology complexity of the Magento Checkout. When you consider Knockout, HTML, PHTML, XML, JS – such a mix of technologies can often make a simple straightforward task seem super complicated.
Usually, if you need to edit something on the Checkout, you need to create a custom module, which will override the Layout Processor. This approach makes sense if the Checkout modification is complex and there needs to be some kind of a dynamic.
But for simple tasks, such as updating input placeholders, adding the notes to the inputs or adding the text between inputs – custom modules are an overkill.
Let me share with you a simple frontend solution for situations when we need to add some text or an image banner, for example between the Last Name input and the Company input.Read more
Returns can be a major headache for eCommerce retailers. While in-store purchases don’t get returned so often, there are estimates that customers return up to 40% of goods bought online.
This is especially the case in the Fashion & Apparel industry. Online store customers can’t touch the product, hold it nor feel it during online shopping.
Some customers deliberately resort to the practice of over-ordering. This increases the quantity of returns and their negative environmental footprint.
Since the Covid-19 pandemic turned the online store into the only sales channel for many retailers, the problem with returns is more critical than ever.
In this blog post, we’ll demonstrate how one of our clients improved their returns management by developing a custom Returns Portal on the Magento platform.Read more
You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.
Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.
Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.Read more
Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.
It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?
Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one.Read more
Magento 2 checkout page is the crucial page of your Magento 2 store. It is the final stage of the checkout flow and only motivated users interested in purchasing your products will reach this step.
Many still remember the complicated 6-step Magento 1 checkout. Compared to that, checkout in Magento 2 has been significantly improved. Yet, there are some usability problems that we encountered during our analyzes, and there’s always room for improvement.
In this blog post, we’ll suggest design improvements for 5 known usability issues on the checkout page in Magento 2Read more
In Google Ads campaigns we can set only daily budgets. Not monthly budgets. But the monthly budget is dependent on the daily budget in more ways than one.
There are situations in which Google can spend over double your daily budget. Not only that, but it can also be spent several times over. In that case, don’t be scared if you see the “monthly charging limit reached” message.
Here we’ll describe how Google calculates your monthly budget. This is essential to understand if you have some overspent budget on your campaigns.Read more
Each time someone searches a particular product online, they end up on a SERP that (in most cases) includes a gazillion results.
Since the chances of browsing through all of these links are little to none, it’s essential to make your business stand out.
The best way to do it is to add structured data markup throughout your online store.Read more
What happens when you decide to check your advertising campaigns on Amazon, finding a message for one of your products saying “Not in Buy Box”?
Do you need to worry when you see that there are no impressions for that product?
The answer is straightforward.Read more
To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.
This post is going to be about Impressions metrics on Amazon Sponsored Product ads.
Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂
Long story short: The impressions metrics you found are different. The data you are looking at is correct.
In case you want to understand what’s the difference, continue reading.Read more
At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.
That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.
Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.Read more
You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.
Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.
This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.
This is a blog post about how to check Buy Box eligibility for single products.Read more
What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?
You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.
You can’t set a monthly budget on your Google Ads campaigns.
You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.Read more
Released on 28 July 2020, the new Magento 2.4 comes with a long list of new features, bug fixes and security enhancements to the world’s no.1 e-Commerce platform.
What is new in Magento 2.4?
- New and improved default search engine
- Improved Media Gallery
- New feature Seller-Assisted Shopping
- New feature Purchase Approval Workflows (only for Magento Commerce)
- Two-factor authentication for improved security
- Higher technical requirements overall
The shopping cart sits near the end of the shopping flow – just a step before the actual checkout and payment process. It’s the place where totals, discounts, taxes, and shipping costs get calculated. Most importantly, it is a magical place where the final purchase decision often happens.
Besides providing an order overview, the cart page is also an ideal place to show some vital purchase information that can weigh in the purchase decision. It can also offer products for impulse shopping to increase the average cart value.
However, we often see shopping cart pages having high abandonment rates. There are many disappointments customers can face on the cart page and leave the store before completing the purchase. Here are some tips for Magento cart page design to lower those abandonment rates and push your customers to the checkout!Read more