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A Complete Automotive SEO Guide

Automotive-SEO-Guide-Inchoo

As we all know, marketing is important for every possible business but especially for competitive industries like the automotive industry. Besides old fashion marketing channels, we can’t forget digital marketing and especially Search Engine Optimization. Having so much experience specifically in automotive eCommerce development, design, and digital marketing, we’ve prepared an ultimate SEO guide for everyone who finds themself at the start of this journey.

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Difference Between GA4 and Universal Analytics [GA4 vs UA]

Google Analytics 4 vs Universal Analytics

When was the last time when you embraced big change easily? Even more so if it was forced upon you? As it happens Google has made it clear that we won’t have an option but to migrate to Google Analytics 4 (GA4). Of course, this is true if we plan to continue using their analytics tool. There’s really no point debating whether this is good or bad. It’s happening nevertheless.

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What is Measurement Plan and Why Your Webshop Really Needs One?

What is Measurement Plan and Why Your Webshop Really Needs One?

Big data has revolutionized the way businesses work. One of the biggest advantages of online stores is the ability to track anything customers do. You can even track what customers almost do at your store. A recent Forrester survey shows that 70% of data decision-makers gather data faster than they can analyze and use it. Still, 67% constantly need more data. This trend will likely accelerate in the years ahead. As a decision-maker, it can be pretty daunting trying to make sense of all that data. Most important thing is to create proper data infrastructure – starting with a measurement plan, but what is a measurement plan?

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Manually Enable Enhanced Conversions in GTM

Include user-provided data from your website

If you’re trying to manually activate Google Ads enhanced conversions with Google Tag Manager there’s a chance you’ll be stuck at the 4th step in the Instructions for manually Enabling enhanced conversions in the Google Tag Manager tag that says: Click Include user-provided data from your website. Well, that happened to me (and to my unknown friend here :)) when I tried to activate enhanced conversion in several GTM containers. Some tags in some containers did have that option but some didn’t. 

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How to upgrade to Google Analytics 4?

upgrade-to-ga-4

There are many how-to blog posts out there, so this will not be yet another one. Instead of the technical step-by-step guidance, I’ll share my experience with implementing Google Analytics 4 with Google Tag Manager (GTM) on Magento 2 store and what to keep in mind when activating the GA4 property.

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How to get ready for Black Friday

get-ready-for-black-friday-as-merchant

Magento merchants (and other eCommerce business owners) all over the world are starting the holiday season with one big (probably red) mark on their calendar – THE Black Friday. Here are a bunch of helpful tips on setting up your eCommerce store, SEO & PPC strategy, and making important hosting adjustments in order to go through this period as smoothly as possible.

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How much does an eCommerce site cost?

How much does an ecommerce website cost?

We have been getting so many questions on how much an online store cost? Let us give you a short overview of all factors influencing online store pricing to clarify things.

First of all, there is no one size fits all solution. So be aware there is no short answer to the question. How come?

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3 best open-source eCommerce platforms in 2021

top 3 open-source platforms

If you are a business owner who has decided to start an online business, one of the most important things you need to decide on which platform you will begin your eCommerce store.

Every business is a story for itself, and the beauty of eCommerce is that almost everybody can find the best solution and platform for themselves. Every merchant has their preferences regarding the choice of software to set up their store.

Before choosing the right platform, you need to take a step back and understand the fundamental differences between the SaaS and Open-source models.

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Technology trends in eCommerce for 2021

technology trends ecommerce 2021 inchoo

At this moment, in all corners of the world, someone is either buying something online for the first time or casually scrolling through a product feed, doing the research before making a purchase in a brick and mortar shop, or completing their third order of the day. We have come to a long way, customers and merchants alike, from the beginning of online shopping and selling in 1995.

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Reindex only required indexers in Magento 2 from CLI

Reindex only required indexers

Don’t you just love it when you change some config option or switch to another branch or something similar and all of a sudden, a warning message pops up in Admin, saying:

One or more indexers are invalid. Make sure your Magento cron job is running.

Well, if you “love” it as much as I do, I’m going to show you how to address the particular indexer(s) without any hassle of knowing which one caused the warning to appear in the first place.

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Google shopping optimization: How to scale while maintaining ROAS

Google shopping optimization: How to scale while maintaining ROAS

While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics. 

One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic.

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Auto Applying Ad Suggestions in Microsoft Ads

Auto Applying Ad Suggestions in Microsoft Ads

Well, it did happen. After Google implemented auto applying ad suggestions, the time now has come for Microsoft to do the same. Of course, this is something that Microsoft is telling us is a good thing for your campaigns.

Now, you may ask yourself why is this a good thing?

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Top 5 things to keep in mind when approaching an eCommerce website redesign

Top 5 things to think about while designing

So you’ve decided to do a complete site redesign or came to a conclusion your metrics don’t behave as you thought they would? Have you finally decided to implement that feature you’re sure will skyrocket your conversions?

Here are some common eCommerce design pitfalls we often see in the wild you think about when considering taking the next step in growing your eCommerce business.

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