Blog

How to tame the new Google Keyword Planner?

Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that.

Read more

3 things to know when landed in the middle of the project

A few months ago, I’ve started working at Inchoo as a project manager.  This eCommerce company serves many different businesses worldwide through 10-year history and I was keen to know which project I will get first. While waiting, I’ve gotten to know my colleagues, learned about some of the key processes, tools and how to tweak the coffee machine. Initially, I expected I’ll have a clean start with a project, and that the whole process will have a linear learning curve for both me and the client. I was wrong.

Read more

Tips for writing maintainable code

If you have ever worked in a team or in any other way had to maintain others people code, you already know how important is to write maintainable code. Actually, this doesn’t need to be others people code at all – if you are trying to modify your year-old-code, you may already forgot all the details around it and it may be hard for you to read it, let alone modify it.

Read more

“I want people to understand the seemingly impossible is possible, and how to take small steps to achieve your goals” Karen Baker from ShipperHQ on #MM18HR stage

This speaker that will join us at Meet Magento Croatia doesn’t need a huge introduction. Almost all of us in Magento community at some point stumbled at something Karen Baker wrote, tweeted or shared in any other form. Last year, she surprised us all with unannounced visit to MM17HR. This year, we are pleased to welcome her at the stage of Meet Magento Croatia with “From a free Extension to a SAAS Product – How you can do it too” presentation in which she’ll share her story about entrepreneurship and eCommerce world in general.

Without further ado, meet Karen!

Read more

At MM18HR, Miguel Balparda will teach us how to effectively communicate with Support

In our series of articles in which we’re presenting speakers at Meet Magento Croatia event, the time has come to find out more about Miguel Balparda who will join us with “A day in Support” presentation.

As a Magento 2 Maintainer, Core contributor, and avid Magento supporter, Miguel is also known in the community as a passionate traveler. He’s probably on the beach coding, while you’re reading about his career, and his opinion on how important is it for a developer to understand client’s needs from a business perspective, rather than “just” the technical one.

Read more

How I landed a marketing internship, what I learned from it and what makes Inchoo special?

Hi there, I suppose I should make some kind of an introduction. My name is Paula and I’m a Croatian studying at the Fontys University of Applied Sciences in Venlo, the Netherlands. The programme I chose is business related, called International Business and Management Studies. I chose it not just because it contains a ton of projects and teamwork but also because I have this mandatory study abroad semester and two internships with each lasting for at least three and a half months.

The story of how I landed an internship at Inchoo and the story of study abroad are connected, but I’m going to cut to the case, for your sake.

Read more

Jisse Reitsma will be sharing his knowledge on “Connecting GraphQL to your own React project” – MM18HR will be burning from hot PWA topics!

For a second year in the row, Jisse will be joining us on the stage of Meet Magento Croatia, this time with “Connecting GraphQL to your own React project”. His expertise in driving innovation throughout the Magento ecosystem and dedication to delivering best-in-class implementations earned him the Mover title in Magento Masters program.

We are lucky his spy career didn’t work out!

Read more

How to add a custom columns to the Magento 2 products grid

It’s easy to add a column to the products grid if a value that you want to display in the column is a product attribute. They are already present in the products grid toolbar under Columns control. You just check/uncheck columns that you want to be displayed or removed from the grid. But what if you want to display values like quantity and website that aren’t product attribute? If you continue to read you will learn how to add values like this to the products grid.

Read more

Magento deployment with Deployer

Remember those days when you could easily deploy something to production without executing each time a number of commands and clearing cache a few times meanwhile? Yeah, me neither.

Every modern framework or platform has their own individual perks that shape our development and deploying process. Magento is no different here and its deployment process can be a challenge for newcomers.

In this post, we will introduce Deployer, automated deployment tool for PHP.

Read more

eCommerce UX – measuring the business value of UX investments

As a website owner, you’ve probably invested a lot of time and money in development, UI design, marketing etc. But what was the last time you asked yourself questions like: “How easy is for users to find what they are looking for? What frustrates them? How do they feel and will they come back?”

Online shopping went through a dramatic transformation in the last few years. The responsive design is adopted and it is needless to say mobile is important in 2018, so what’s the next big thing?

Read more

Creating Sylius Fixtures

What are fixtures in Sylius?

Fixtures are plain PHP objects that are designed to change current system state by either persisting some entities to the database, uploading files or doing anything else that you might require.

In this post we will be going through the process of creating a bundle and in it our custom fixture , assigning it to our suite.

Read more