For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.
Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with two platforms: Magento and Sylius and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.
Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team. Read more
In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.
From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!
Let me tell you more about this project. Read more
Starting on any project, there are many things that you could do right and likewise do wrong too. Hence if you don’t kick off well, there could be many problems on the way, which could hinder your progress or even leave you stranded in the middle. Read more
As we bid farewell to the year behind us, how do we see the state of Magento 2 and open source eCommerce in general, and what lies ahead for merchants worldwide? Here’s our take on what the new year will bring. Read more
At least once a month I shop online. The web shops I visit the most are related to fashion and beauty (Missguided, ASOS, Beauty Bay, Feelunique etc.) and there are many factors that affect my purchase decisions. Read more
When managing projects, one usually focuses on big things: biggest costs, biggest features, biggest risks, etc. The same is with building an eCommerce site – the biggest, most important things are, well, most important.
But large topics are not the be-all and end-all of the project.
In this post, we will illustrate how tiny issues can have an outsized influence on the project. Through analysis of several examples from our experience, we will try to understand how small perturbations shape the course of the project.
So let’s start with something totally relevant, let’s start with – Napoleon. Read more
The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.
For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin. Read more
We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner. Read more
One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).
We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos. Read more
Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.
How does the search engine know what information to serve based on just a few words? Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users. Read more
One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.
With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.
Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue. Read more
Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem. Read more
If you have plans to start a new website on Magento and don’t know where to start, or if you already have an existing website and you’re thinking of revamping it, then you might find this article interesting. Read more
If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.
While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go. Read more
We wrote about Google Shopping Campaign as an unavoidable type of online advertising and its significance in web shop sales. But, what can we do about the buyers who are not ready to buy a certain product right away? The answer is remarketing! Read more
We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento. Read more
How to handle delicate situations and keep your clients trust? Here are few practical points that can help both you and your client bridge the troubled water and further improve your relation. Read more
Have you heard of Meet Magento Association – an amazing group of individuals who have done incredible things for the community around Magento, being an integral part of making it into what it’s become?
They recently made some significant changes to the organization. Here’s the latest scoop on what’s new and how it affects the ecosystem! Read more
What’s new in the Magento world and the world of eCommerce? Well we’re bringing you the latest scoop. Read more
My first encounter with “sales” was in the primary school where I often spoke in the name of the class to call off the planned exam or to switch a verbal assignment for the next day. It hasn’t been always a successful shot, but it was worth trying. 🙂
I feel like this little experience helped me prepare for my current role – Sales Assistant at Inchoo.
Now, being some time with Inchoo and communicating with leads and clients from all over the world on daily basis, I’ve gained a decent experience even though I’ve been working here for just 8 months. With that in my mind, I came up with an idea to share a few thoughts (you can call it – tips) on how to win a prospective client. Read more
Every failure comes with a list of excuses while success depends on making all the right decisions. At least that’s the popular belief. Successful projects don’t always have a smooth start or, for that matter, a smooth middle part either. While a project can be overturned and salvaged at any point, time is of essence in such cases. That’s why it’s so important to understand those signs and be aware of them from the start. Read more
The latest figures on the Magento Certified Solution Specialist program and the updated wall of fame with 31 people holding all 4 available Magento certificates.
This report features some interesting stats and trends around Magento certification program and the data comes from the official Magento’s certification directory (end of January 2016). Read more
Tomislav Bilić, founder of Inchoo, talked with Kalen Jordan, founder of MageMail, in one of the MageTalk series Kalen co-hosts with Phillip Jackson. Here’s what they discussed. Read more
When you’re communicating with a lot of people from all over the world, it’s inevitable there’s going to be a lot of glitches anyway. But, when you’re working in eCommerce, especially Magento sales, things just get a tad more complicated and, at times, quite funny.
Here are some of my favorite not-so-ordinary inquiries and quotes from “the trenches”. All of these are real-life examples. Read more
Magento relies heavily on its network of Solution Partners. We are here to get our hands dirty and work with merchants on daily basis, helping them grow their businesses, share success stories and enable Magento to stay on top of the open source eCommerce game.
This is my take on the current Magento Solution Partner program, what works, what doesn’t and what are some of the main areas it should be improved on, based on our 5 years experience with the program. Read more
The Clash put it nicely: “If I go there will be trouble… and if I stay it will be double.” Do these lyrics hold true for merchants planning their move from 1.x to Magento 2?
What’s involved and how to make a good decision on when is the right time to plan a move? We bring you three most common questions merchants are asking. And answers, of course. Read more
In eCommerce business there’s always room for design improvements, but when you decide it’s time for change, what strategy to choose? Read more
Meet Magento Poland will be hosting four Inchooers. Some of them, as Inchooers can be, are keen to share their knowledge and insights regarding various Magento topics. This time around, event will host Aron Stanić talking about Magento Solution Partner Program and everything that comes with it. Read more
Newest edition of Developers Paradise will be held at Opatija, from 25th to 28th April of 2016, and it will be organized and hosted by, yours truly, Inchoo. Read more