Category / Online Marketing
12345678...Last »

What can we learn from the OldSpice’s recent marketing success?

3rd AUG 2010 | Posted by Toni Anicic in Online Marketing
What can we learn from the OldSpice’s recent marketing success?

In this blog post I’m referring to the OldSpice’s hilarious commercial and sometimes even funnier video responses they produced. Although the marketing campaign was mostly recognized by online community as something cool, innovative and fun, there was lots of skepticism in the marketing industry about this campaign bringing any meaningful results in form of increased company profit. Read more

2

How often do you teach your online store new tricks?

5th JUL 2010 | Posted by Toni Anicic in Online Marketing
How often do you teach your online store new tricks?

Lets start with a question: What are the chances that an online store built just 5 years ago can compete with the modern solutions that embraced all of the awesome stuff that emerged in the past few years? Read more

0

When less is more in eCommerce

21st JUN 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing
When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve. Read more

3

Why rel=nofollow in eCommerce menus is a bad idea

17th JUN 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing
Why rel=nofollow in eCommerce menus is a bad idea

First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible. Read more

7

Google TV and e-commerce

7th JUN 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing
Google TV and e-commerce

By now, everybody that reads this blog has probably heard of upcoming Google TV, a device that is set to revolutionize the broadcasting industry and finally take it to the next step – the world of actual two way interaction. Since we deal with e-commerce here at inchoo, the first thing that popped into my head when I saw what Google TV is was its effect on e-commerce world. Read more

0

How are you treating your existing customers?

14th MAY 2010 | Posted by Toni Anicic in Online Marketing
How are you treating your existing customers?

A quick follow-up… I’ve been on a conference yesterday in Zagreb to watch Seth Godin and Alex Hunter (and some other people, not relevant for this story). It was pretty fun thanks to the Twitter wall behind the lecturers.

I had an opportunity to meet Alex Hunter in person. I was holding an iPad and he saw it for the first time in his life, ironically, here in Croatia. Seth told the same old story, so nothing new happened for people that read his books and watched his talks. Read more

0

We are the Facebook, you will be assimilated!

27th APR 2010 | Posted by Toni Anicic in Online Marketing
We are the Facebook, you will be assimilated!

Resistance is futile. Ever since I saw the incredible growth of Facebook users in the international market I knew what was coming. It was the dawn of the new age of the Internet, one in which after a decade of Google’s domination we will get a new king. Few years ago, when I first argued with several colleagues at forums regarding the Facebook’s growth and its future they called me crazy. They said no website can ever become bigger then search giants. Oh boy were they wrong. In your face internet trolls… Read more

5

Site Speed – Magento community, do not panic!

13th APR 2010 | Posted by Toni Anicic in Online Marketing
Site Speed – Magento community, do not panic!

As Google announced that site speed finally became a ranking factor, the world of SEO was buzzing all around. People think their ranking positions with Magento stores will suddenly drop, but this will not be the case. Read more

10

Conversion Rate Optimizing Discounts

24th MAR 2010 | Posted by Toni Anicic in Online Marketing
Conversion Rate Optimizing Discounts

Discounts became almost a crucial part of the modern e-commerce. One could argue that discounts are even overused. Sometimes as a visitor, I’m not really sure if I’m actually getting a discount or is that a standard product price masked as a discount. Read more

3

Google, why are you wasting our time?

8th MAR 2010 | Posted by Toni Anicic in Online Marketing
Google, why are you wasting our time?

We are witnessing something amazing in the search industry right now. Bing is growing and as the Bing and Yahoo integration goes through, for the first time in a decade, Google will get a worthy competitor. Read more

4
12345678...Last »