In our latest video tutorial, besides rocking my MailChimp shirt, I explain how to properly think about multi country and multi language E-Commerce setups. These tips can be applied to any E-Commerce solution, not just Magento.
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We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension developers. These often get overlooked from the SEO point of view because they tend to get added to the project in the later stages, maybe after the SEO audit phase has already been performed and developers just assume everything is fine with them from the SEO point of view.
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As a store owner or a person in charge of e-commerce at your company, you probably gaze upon Google Analytics stats every day. In this article I’ll give you 3 simple tips that you can try today that will give you actionable data which will help you boost your sales.
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In the process of conversion rate optimization a store owner will sooner or later hit a wall with available Magento tools. While e-commerce tracking and cart abandonment information work great with Magento, checkout process is still a bit foggy area.
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Last month I’ve seen one of our clients suffer from an unusually high checkout abandonment rate. I found out they installed a OneStepCheckout. We rolled up our sleeves and tested the OneStepCheckout extensions versus Magento’s default Onepage checkout. I can’t name the client or disclose more info than I did in below. Results? For me expected, for some, very surprising.
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A very common concern (and rightfully so) for online store owners who consider switching to Magento from another e-commerce platform is will they be able to preserve their organic search engine rankings. The short answer is: probably yes. A bit more accurate answer is: depending on how different was your old platform, if you do everything correctly, most likely yes.
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When dealing with Magento store’s SEO, these are the 7 most common basic mistakes I encounter. Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site
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Layered navigation, a feature available in Magento without any extensions is commonly used by many merchants around the world. It is also one of the most painful Magento features for the SEOs. It creates lots (depending on the amount of filters and products – often tens of thousands) of terrible URLs with duplicate / near duplicate content and identical page titles and descriptions.
Read moreOn April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns.
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When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability.
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So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards certain article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery.
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Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations.
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Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup.
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AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store.
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In this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page.
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There are tutorials all around the web as well as at the Inchoo website that guide you through various Google services integration with Magento eCommerce platform. I wanted to unite all of these resources on one place and also bring something new to the table.
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If there is one most valuable thing that you need to know before you build your first online store it is this: Build it and they’ll come doesn’t work. This article will try to prepare a company that is thinking about building an online store for all the things they need to know before they start this process.
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It seems to me that the most common SEO misconception that occurs is the one regarding the sitemap. I often see discussions on business forums about SEO and a very common advice people get when they ask what to do to improve their website’s SEO is to submit a sitemap to Google.
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First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible.
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As Google announced that site speed finally became a ranking factor, the world of SEO was buzzing all around. People think their ranking positions with Magento stores will suddenly drop, but this will not be the case.
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“Will my search engine rankings drop after the switch to Magento?” is one of the most often asked SEO questions I see regarding Magento. Unfortunately, there is no “Yes/No” answer. No matter which e-commerce solution you were using prior to switch, your rankings might get effected.
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A quick question: is it possible to be ranked number one and number two hundred on Google for a certain keyword? A quick answer: Yes it is.
Google’s ranking algorithm has changed so much in the past few years that SEOs that have been living under the rock for the past few years can’t optimize your site anymore. It is now a common knowledge among the real SEO professionals that ranking has been dead for a long time.
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If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott
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If you are an online store owner that ever went seeking advice on promoting your website and gaining more targeted visitors, you’ve probably heard you need a blog. You might wonder how does blog actually help you in gaining more visitors and ultimately earn more money with your online store.
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I’ve seen lots of SEO companies offering link building services and some of them claiming they are white-hat SEOs. I’d like to explain why link building campaign is never white hat SEO. It’s always in some gray area and often completely black hat.
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Intro pages also known as splash pages are pages that most often serve as a welcome message on a website’s homepage. Intro pages are usually made using flash technology or featuring one big image.
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Internal link structure of a website is of grate importance in terms of SEO. Well architecture link structure was always able to do SEO miracles. The internal linking technique SEO’s use in order to get a better ranking for some terms is called PageRank Sculpting.
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For the past few days there has been some open discussions around the web professional communities about the role of forums in modern internet marketing. It appears that new marketers strongly underestimate the power of forums and look at them as an old marketing tool that will soon be extinct.
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