Posts by Toni Anicic

This is why our clients never get penalized by Google

Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.

During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.

But, did you know our own clients who have a consulting retainer with us never got penalized by Google?

Here’s why…

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Your website is a slider

Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?

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2 things you can do to make your visitors hate your online store less

Some of your visitors hate the experience they have when they’re browsing your store. It doesn’t matter who you are, it’s true. You can’t satisfy everyone as some people prefer to do things one way while others like it the other way around. In future we will have online stores so predictive of your visitors preferences that it will completely adapt the user interface dynamically based on what it knows about your visitor. There are some stores and services that already do that but it’s still very basic and not something we could call automatic and complete user interface change and adaptation to customer’s needs.

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Common Magento 2 SEO mistakes

Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.

We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.

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