Blog

How popular is Magento in 2020?

Inchoo was founded in 2008. Around the same time, the Magento came to life as one of the eCommerce platforms and solutions for online stores. We have been with Magento right from the start, following all its iterations, ups and downs.

It had its share of fame during the years. But now, 12 years later, the question is – How popular is Magento in 2020?

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90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits.

Why is this important? Why should you update the PHP version? How to do it with as little friction as possible? Read on!

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Best practices for Magento homepage design

Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor to refer back to throughout the shopping experience.

The homepage introduces the website, explains what it sells, and sets some expectations. It should convey brand values, inspire customers to explore, display product ranges – and accomplish that without visual clutter.

It acts as a shop window to an online store, so cramming things inside might result in a lower perceived value. You wouldn’t clutter your shop window, would you?

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How to set up taxes in Magento 2

We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here.

This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions of Magento 2 when it comes to sales tax setup, so it should be backward compatible as well.

The setup presented in this guide works the same way in Magento 2 Commerce (Enterprise), Magento 2 Open Source (Community), and Magento Commerce Cloud.

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Best practices for Magento theme design

This article is the first from a series of articles that will address the concepts and best practices for creating Magento theme design. In this one, we’re talking about prerequisites for designing a custom Magento theme, the difference between custom and off-the-shelf themes and the decoupled approach for Magento theme design and development.

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Is local web development agency a must-have?

When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?

Are there important reasons to give a local eCommerce web development agency an advantage over a global one?

No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.

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What Questions to ask an eCommerce Development Agency

Building a new eCommerce web store, or upgrading an old one?

The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.

Because of that, we have thought of some that should be of great help to you.

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Declarative Schema feature in Magento 2

First of all, what is declarative schema in Magento 2? It is a new way of working with database without developers having to write various scripts for each new module version. It was introduced in 2018 with Magento 2.3 and it’s one of the major changes. In this article you will learn how to use declarative schema and apply data patches.

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And The Winner is… Zee & Co! Best Mobile eCommerce 2019

We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.

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How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

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The time has come to… make some plans if you’re on Magento 1

Being a “Magento merchant” has resonated with the eCommerce industry throughout this decade. Many businesses were proud to be a part of this vibrant and innovative ecosystem that took the global open source eCommerce platforms market by storm.

Magento has been, and still is, almost a household name for anyone in the eCommerce business. Hey, it even tipped the scales in the Magneto vs Magento fight.

And with hundreds of thousands of stores out there still running on Magento, vast majority is still using its inaugural version, Magento 1. Now the time has come to make some decisions. Read on to see how you can make the right choice for your business!

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