Blog

The importance of product photography in eCommerce 

Let’s talk about product images as the most important content in your eCommerce website, or is it? 

Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read

According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”.  Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.

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Can We Optimize Google Ads Negative Keywords?

This is going to be a strange blog post. Why? Because there are two kinds of people. Firsts are those adding negative keywords in their Google Ads campaigns (in mostly) exact match. The second group of people are the ones that are adding negative keywords using more logical, one could say even strategic, way. 

Which one are you?

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eCommerce UX Scorecard – what is it and how to use it?

Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?

Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?

Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out!

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Inchoo recognized as Top Magento Developers by Clutch

We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.

And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.

Take a look at how Clutch works and what our clients shared about working with us.

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Our UX designers are trained and certified by Nielsen Norman Group! What does it mean for us and our clients?

With great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.

Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?

Read on!

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B2B Marketing Expo – where marketing meets eCommerce

B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.

This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.

What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.

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Introducing BrexitCart by Inchoo – a new cart abandonment solution

We’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.

Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.

Check out the details below.

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How can machine learning improve your B2B online sales?

B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.

With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.

And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.

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Top challenges and best practices in ERP and eCommerce integration

For every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.

In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.

We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system.

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Reinventing the running game for a German retailer shop4runners

Shop4runners and Inchoo go way back together. In 2014, we started the support of the existing site for these running experts. In 2015, the support leveled up to the point where we modified the existing theme to make it more responsive alongside cleaning the project from numerous core rewrites and bad practices. Their Magento 1.6.2. store was stable, but couldn’t stay that way for too long. After years of operations without performing a major upgrade, the technical debt became too high. It needed a boost!

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Calling out all Magento developers who want to improve their testing skills – visit MageTestFest!

Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.

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Meet us in London at B2B Marketing Expo!

B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.

And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.

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Behind the scenes with one Magento PWA Studio contributor

To kick off the year, I’ve talked to Adrian Bece, one of our frontend developers who has been delving deep into PWAs and is among the most active contributors to Magento’s official PWA Studio. Take a look at what he had to say about the state of PWA in the world of Magento and eCommerce, his analysis of the solutions that are already out there, and a reflection on how contributing to open source projects helps him hone his development skills.

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