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Will it Fit? Must Have Features for Automotive eCommerce

By: Aron Stanic, Last updated: Jan 07, 2022 | Published: Jun 15, 2020
Will it Fit? Must Have Features for Automotive eCommerce

If you’ve landed on this blog post, you’re probably wondering what are the must-have features to run a successful eCommerce store in the automotive industry. One of the biggest UX challenges for automotive aftermarket businesses selling online is to show their customers auto parts that will fit their vehicles. With thousands of car models and millions of aftermarket and OEM parts out there, how can you create a slick eCommerce experience that will ease the path to purchase?

Read on to see the best practices and some solutions for the businesses in this industry.

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When is the time to start selling online?

By: Maja Kokolari, Last updated: Aug 28, 2023 | Published: Jun 10, 2020
When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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Are you ready for Gen Z eCommerce?

By: Davorin Cernoga, Last updated: Aug 29, 2023 | Published: Jun 10, 2020
Are you ready for Gen Z eCommerce?

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

By: Aron Stanic, Last updated: Jul 03, 2023 | Published: Jun 10, 2020
ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

One of the main challenges for merchants in the automotive aftermarket industry is handling large volumes of data. There are thousands of vehicles, and millions of replacement parts out there.

And you would think this information should all be standardized and easy to use, right? Well, guess again. Read on to find out what are ACES and PIES, and how merchants are solving the data problem in their businesses.

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47 questions to ask eCommerce clients

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Jun 09, 2020
47 questions to ask eCommerce clients

Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.

In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.

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Automotive Aftermarket Industry – eCommerce Challenges for Merchants

By: Aron Stanic, Last updated: Sep 16, 2021 | Published: Jun 02, 2020
communication problems

What’s the state of Automotive Aftermarket eCommerce in 2020? What are some of the common pain points of businesses in the aftermarket auto parts industry?

How are they solving challenges with large catalog handling, product fitments, and user experience? Are they making it easy for their customers to find exactly what they are looking for?

Read on to learn more about the trends and most common issues merchants are trying to solve.

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Choose the best eCommerce platform for auto parts

By: Aron Stanic, Last updated: Dec 10, 2021 | Published: Jun 01, 2020
Mechanic choosing a tool in a repair shop

What is the best eCommerce platform for automotive industry? How to find the one that meets your needs? What is more important – time to market, ease of use, customizability? How can you be sure you made a good decision? And why don’t you just use Amazon instead?

Read on to find out how to choose the best platform for your business and download our automotive marketing success guide.

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How Many eCommerce Sites are Powered by Magento in 2020?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: May 14, 2020
Magento stores 2020 inchoo feat

From time to time we encounter a question that sounds something like this: “How many eCommerce sites out there are built on Magento?”

The answer to this question is not easy to give. This is because the data needed to give this answer is in a way both easy and hard to find.

But, we will try to give you some sense of the general number of the Magento eCommerce sites in this post.

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How to programmatically create customers in Magento 2.3.x

By: Deni Pesic, Last updated: Aug 28, 2023 | Published: May 08, 2020
How to programmatically create customers in Magento 2.3.x

There are several ways to create customers in Magento 2. A customer can create an account on their own using the sign-up form, a customer can be created through the admin interface, and there is even a built-in Magento 2 import feature that can mass import a huge number of customers from a CSV file, provided that the customer data in the CSV is import-ready.

But what if we have thousands of customers whose data still needs to be processed before they can be created? The best way to do this would be to create the customers programmatically.

In this article, we are going to cover the topic of creating customers programmatically, and to this purpose, we are going to create a simple Magento 2 module which is going to have a custom console command and a couple of models that are going to be used to read, process and create customers.

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Inchoo celebrating 12th birthday! ?

By: Zrinka Antolovic, Published: May 07, 2020
Inchoo celebrating 12th birthday! ?

Today we are celebrating our 12th birthday! Wow, so many years in which we had a lot of beautiful moments are already behind us!

Tomislav Bilić, founder and CEO of the company, on this day back in 2008, registered the company at the Commercial Court in Osijek as a legal entity. I interviewed Tomislav, and he told us about his entrepreneurial experience, how the eCommerce ecosystem looked like 12 years ago compared to today, and what are his plans for the future.

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How to configure your Google Shopping Feed in Magento

By: Andreja Cicak, Last updated: Aug 28, 2023 | Published: Apr 28, 2020
How to configure Google Shopping Feed in Magento

If you’re running an online shop, you know how important it is to be present when your customers are researching the market to find their desired products. Since Google has just announced that Google Shopping opens up for free product listing ads, we’re bringing you a brief guide on setting up and optimizing your product feed through Magento and Google Merchant Center.

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Customer Value Report in Google Ads & How To Use It

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Apr 22, 2020
customer value report google ads inchoo

What is customer value reporting in Google Ads? This is a new report found in Google Ads that can help us understand our customers better. And with a better understanding of who our customers are – we can make even better campaigns with ads designed just for them.

Read on to learn how to read and analyze this report and how to use it to improve your campaign results.

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Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

By: Tea Pisac Benes, Last updated: Aug 28, 2023 | Published: Apr 14, 2020
Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Are you looking for ways to optimize your Google Shopping campaigns for a holiday season? Or do you have some non-niche related sale that has been happening only on your site, and you want to make the best of it?

If your campaigns have been using some of the smart bidding strategies like Target ROAS or Target CPA – read on and find out how to fine-tune your Google Ads campaigns to make the most of your sale season.

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Lazy load your images and iframes

By: Danijel Vrgoc, Last updated: Aug 28, 2023 | Published: Mar 25, 2020
lazyload images and iframes

Lazy loading is an effective way to improve your frontend performance. And that’s especially important on eCommerce websites. In this article, you will read (and learn) how to reduce page load time by loading your

  1. images on scroll and
  2. iframes on demand.

Let’s get started with lazy load!

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Best practices for Magento category page design

By: Zoran Vorkapic, Last updated: Jul 04, 2023 | Published: Mar 16, 2020
Best practices for Magento category page design

Category pages serve as a bridge between the homepage and the product pages, bringing the customers one step closer to finding the right products.

They are an essential step in a customer purchase path for customers browsing the store using the main navigation as opposed to search. They are also among the top pages customers will land on. It means that a lot of users will start their browsing and shopping process here. This makes them even more critical.

Read on to see the best practices for category page design in Magento.

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When is the right time to talk about eCommerce development costs?

By: Aron Stanic, Published: Mar 12, 2020
When is the right time to talk about eCommerce development costs?

When is the right time to talk about eCommerce project costs in communication with potential clients? How soon do you share your hourly rates? What to do when the only thing the client is interested in talking about is the price?

See how we handle project negotiations and let’s learn from each other’s experiences!

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How popular is Magento in 2020?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Mar 02, 2020
How popular is Magento in 2020?

Inchoo was founded in 2008. Around the same time, the Magento came to life as one of the eCommerce platforms and solutions for online stores. We have been with Magento right from the start, following all its iterations, ups and downs.

It had its share of fame during the years. But now, 12 years later, the question is – How popular is Magento in 2020?

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90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

By: Aron Stanic, Last updated: Feb 11, 2020 | Published: Dec 30, 2019
90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits.

Why is this important? Why should you update the PHP version? How to do it with as little friction as possible? Read on!

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Best practices for Magento homepage design

By: Zoran Vorkapic, Last updated: Jul 04, 2023 | Published: Dec 17, 2019
Best practices for Magento homepage design

Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor to refer back to throughout the shopping experience.

The homepage introduces the website, explains what it sells, and sets some expectations. It should convey brand values, inspire customers to explore, display product ranges – and accomplish that without visual clutter.

It acts as a shop window to an online store, so cramming things inside might result in a lower perceived value. You wouldn’t clutter your shop window, would you?

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How to set up taxes in Magento 2

By: Toni Anicic, Last updated: Aug 28, 2023 | Published: Dec 12, 2019
setup taxes magento 2

We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here.

This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions of Magento 2 when it comes to sales tax setup, so it should be backward compatible as well.

The setup presented in this guide works the same way in Magento 2 Commerce (Enterprise), Magento 2 Open Source (Community), and Magento Commerce Cloud.

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Best practices for Magento theme design

By: Zoran Vorkapic, Last updated: Jul 04, 2023 | Published: Nov 04, 2019
Best practices for Magento theme design

This article is the first from a series of articles that will address the concepts and best practices for creating Magento theme design. In this one, we’re talking about prerequisites for designing a custom Magento theme, the difference between custom and off-the-shelf themes and the decoupled approach for Magento theme design and development.

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Is local web development agency a must-have?

By: Davorin Cernoga, Published: Oct 29, 2019
local web dev agency must have

When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?

Are there important reasons to give a local eCommerce web development agency an advantage over a global one?

No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.

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What Questions to ask an eCommerce Development Agency

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Oct 14, 2019
Questions ask eCommerce development agency

Building a new eCommerce web store, or upgrading an old one?

The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.

Because of that, we have thought of some that should be of great help to you.

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Declarative Schema feature in Magento 2

By: Josip Kovacevic, Last updated: Aug 28, 2023 | Published: Sep 30, 2019
Declarative Schema

First of all, what is declarative schema in Magento 2? It is a new way of working with database without developers having to write various scripts for each new module version. It was introduced in 2018 with Magento 2.3 and it’s one of the major changes. In this article you will learn how to use declarative schema and apply data patches.

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And The Winner is… Zee & Co! Best Mobile eCommerce 2019

By: Josipa Bjelobrk, Published: Sep 27, 2019
And The Winner is… Zee & Co! Best Mobile eCommerce 2019

We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.

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How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 29, 2023 | Published: Sep 19, 2019
Vanja Bunjevac - ad:tech

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

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Implement search intent keywords for better eCommerce results

By: Bruno Mitrovic, Last updated: Aug 28, 2023 | Published: Aug 29, 2019
Implement search intent keywords for better eCommerce results

Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.

To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.

Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.

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