Now when you have your online store up and running, it is time for marketing activities.
Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites. Read more
This post describes how to add Magento products to Google Merchant Center (formerly known as Google Base) using a product feed and explains some of the issues you might encounter. This post used to be about adding Magento products to Google Base, but since Google swapped Google Base for Google Merchant Center, I revamped this article with up to date data. Read more
Superweek [#spwk] is an annual conference held in northern Hungary (but still close enough to Budapest airport) covering all apsects of (web) analytics – from decision making to real life events tracking. Read more
There is a community on Google Plus called “SEO Hangout Panel“. It’s one of the few communities that I’m really active in and I really get lots of newest SEO related industry news from there. Thanks to this community I’m tracking lots of people from the SEO industry who are really on top of their game. Read more
Toni from ICG wrote a post how to create simple A/B split testing for offline promotions for online store. Now we will show you how to manage coupon codes trough Magento and prepare for your next “offline” campaign. Read more
As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments. Read more
In the process of conversion rate optimization a store owner will sooner or later hit a wall with available Magento tools. While e-commerce tracking and cart abandonment information work great with Magento, checkout process is still a bit foggy area. Read more
Recent acquisition of Magento rattles the cage of Magento community these days. The news brought some level of unsettlement to the souls of Magento developers. Some of them switched the panic mode on and even wondered whether it is time to leave the ship.
However, when the dust settled, people realize that not so much wil change. Most important fact is that X.Commerce will not be a platform. It is just a concept that wraps different solutions and technologies together. Therefore, Magento will stay is quite similar shape and goals as it is. In the light of these events, we renewed our partnership program because we strongly believe Magento is and will be the primal eCommerce platform in years to come. Read more
This is my first post here and I’ll write about my first challenge regarding Magento since I came to work at Inchoo.
As title says I’ll show you how to implement simple random banner rotation functionality in Magento using static blocks. Read more
Most of you probably know this, but let’s define what the sitemaps are. Sitemaps are a simple way for site creators to give search engines the information about pages on their site that are available for public. Basically, those are just 1 or more XML files that lists URLs for a site along with additional meta informatio about each URL (like last update, how often it changes, its importance relevant to other pages). With this in mind, search engines can be more clever while crawling the site. Click here see how sitemap of this site looks like. Read more
Note: This is one of our older posts that describes how to add featured product to the Magento home page. Meanwhile, we developed a Magento Community extension: Featured Products by Inchoo. We advise you to use it with Magento Connect in case you need featured products functionality. Read more