Marketing

Now when you have your online store up and running, it is time for marketing activities.


Adding Magento products to Google Merchant Center

Adding Magento products to Google Merchant Center

This post describes how to add Magento products to Google Merchant Center (formerly known as Google Base) using a product feed and explains some of the issues you might encounter. This post used to be about adding Magento products to Google Base, but since Google swapped Google Base for Google Merchant Center, I revamped this article with up to date data.

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The Ultimate Guide to E-commerce Content Marketing

The Ultimate Guide to E-commerce Content Marketing

As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.

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We renewed our Magento Silver Partnership Status

We renewed our Magento Silver Partnership Status

Recent acquisition of Magento rattles the cage of Magento community these days. The news brought some level of unsettlement to the souls of Magento developers. Some of them switched the panic mode on and even wondered whether it is time to leave the ship.

However, when the dust settled, people realize that not so much wil change. Most important fact is that X.Commerce will not be a platform. It is just a concept that wraps different solutions and technologies together. Therefore, Magento will stay is quite similar shape and goals as it is. In the light of these events, we renewed our partnership program because we strongly believe Magento is and will be the primal eCommerce platform in years to come.

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Manual creation of Google Sitemap in Magento

Manual creation of Google Sitemap in Magento

Most of you probably know this, but let’s define what the sitemaps are. Sitemaps are a simple way for site creators to give search engines the information about pages on their site that are available for public. Basically, those are just 1 or more XML files that lists URLs for a site along with additional meta informatio about each URL (like last update, how often it changes, its importance relevant to other pages). With this in mind, search engines can be more clever while crawling the site. Click here see how sitemap of this site looks like.

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