Google Shopping Feed is definitely the most important part for the success of your Google Shopping campaigns. Although the strategy and bids play a big role for your Google Shopping campaign success, mostly everything rests on the quality of your Google Shopping Feed.
Read moreBlackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.
Read moreThis post describes how to add Magento products to Google Merchant Center (formerly known as Google Base) using a product feed and explains some of the issues you might encounter. This post used to be about adding Magento products to Google Base, but since Google swapped Google Base for Google Merchant Center, I revamped this article with up to date data.
Read moreThere is a community on Google Plus called “SEO Hangout Panel“. It’s one of the few communities that I’m really active in and I really get lots of newest SEO related industry news from there. Thanks to this community I’m tracking lots of people from the SEO industry who are really on top of their game.
Read moreUnless you’ve been living under the rock for the past few days, you’ve probably noticed the hype around new feature that Facebook will introduce – the so called Facebook Graph Search.
Read moreToni from ICG wrote a post how to create simple A/B split testing for offline promotions for online store. Now we will show you how to manage coupon codes trough Magento and prepare for your next “offline” campaign.
Read moreThe beginning of 2013 will mark the final death of what’s probably the worst metric a part of the SEO industry ever used – ranking positions. Part of the industry learned to let go of this metric long time ago for two reasons.
Read moreIn the past few years, I’ve seen researches showing that Cyber Monday might not be the best day for online merchants in the year anymore, but latest data totally disagrees with that statement.
Read moreI’ll be honest with you, I rarely write blog posts for the industry. I tend to write blog posts for my targeted audience, so this is one of those rare occasions where I’ll try to actually throw in a few lines of text into our industry’s pile of knowledge.
Read morePinterest is becoming one of the best referral traffic sources for many online stores around the world. Every day I see more and more of my clients gain significant amounts of revenue through this simple social image bookmarking network and even similar networks and clone sites. This just in: you can now have Pinterest Business Page!
Read moreIt seams to me that most people always had the attention span of a goldfish. As social media was slowly entering the mainstream use and professional lives of millions of people, we all started suffering from a serious attention deficit disorder whenever we’re looking at our social stream.
Read moreAs e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.
Read moreHaving a Facebook fanpage with a relatively large number of followers can be a good starting point for building-up brand awareness, but for e-commerce websites it is more important to convert those followers to customers. Depending on the niche you are in sometimes conversion comes as natural outcome, but sometimes that additional push is needed.
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