Some webshops cannot use Google Merchant Center due to the specifics of the site structure or the market in which they are located. Regardless, they can still have dynamic remarketing campaigns by creating a custom feed. If you are one of them, here is how to set them up.
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Google Shopping Feed is definitely the most important part for the success of your Google Shopping campaigns. Although the strategy and bids play a big role for your Google Shopping campaign success, mostly everything rests on the quality of your Google Shopping Feed.
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Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.
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This post describes how to add Magento products to Google Merchant Center (formerly known as Google Base) using a product feed and explains some of the issues you might encounter. This post used to be about adding Magento products to Google Base, but since Google swapped Google Base for Google Merchant Center, I revamped this article with up to date data.
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There is a community on Google Plus called “SEO Hangout Panel“. It’s one of the few communities that I’m really active in and I really get lots of newest SEO related industry news from there. Thanks to this community I’m tracking lots of people from the SEO industry who are really on top of their game.
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Toni from ICG wrote a post how to create simple A/B split testing for offline promotions for online store. Now we will show you how to manage coupon codes trough Magento and prepare for your next “offline” campaign.
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It seams to me that most people always had the attention span of a goldfish. As social media was slowly entering the mainstream use and professional lives of millions of people, we all started suffering from a serious attention deficit disorder whenever we’re looking at our social stream.
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As e-commerce is continuing to grow at astonishing rates worldwide, the PPC and SEO competition is becoming stronger every day. It is much harder to get a positive ROI out of your advertising today than it was just a few months ago, all thanks to incredible growth in the sector and new software, tools and services that allow people to build professional online stores with relatively humble investments.
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In the process of conversion rate optimization a store owner will sooner or later hit a wall with available Magento tools. While e-commerce tracking and cart abandonment information work great with Magento, checkout process is still a bit foggy area.
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In previous post we create Customer group based on company emails. Now when we have few customers registered with company emails we will create campaign and give them 50% discount for purchasing Laptops.
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Recent acquisition of Magento rattles the cage of Magento community these days. The news brought some level of unsettlement to the souls of Magento developers. Some of them switched the panic mode on and even wondered whether it is time to leave the ship.
However, when the dust settled, people realize that not so much wil change. Most important fact is that X.Commerce will not be a platform. It is just a concept that wraps different solutions and technologies together. Therefore, Magento will stay is quite similar shape and goals as it is. In the light of these events, we renewed our partnership program because we strongly believe Magento is and will be the primal eCommerce platform in years to come.
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A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.
I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue.
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Does it make sense to use aheadWorks Blog extension over WordPress? To newcomers to this site, this article might be a bit strange and confusing. One would surely ask himself, why would do these guys write about using aheadWorks Blog extension over WordPress in Magento, given that they do WordPress and Magento integrations plus all sort of custom Magento development.
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Adding an Adwords tracking code to order confirmation page in Magento is relatively easy task. One that can be handled under an hour or so if you choose to implement it the proper way. Here is how.
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