Award-winning Middle East daily deal site provides top-notch user experience

Release date: March 05, 2013 | Market: Middle-East Region | Industry: Daily deal
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Profile is a Middle East daily deal website, offering a simple proposition – amazing deals every day that are available for only 24 hours, or until the product sells out (whichever comes first). won the award for Best 2012 eCommerce site in Kuwait.


The client approached us looking for a solution partner that will provide top notch results to take their business to a whole new level – revamp of their existing daily deal site to the one that will be innovative and always three steps ahead of competition.

From fun and inviting new design, adaptive theme implementation to a flexible and solid deal management, while keeping in mind migration of customers’ information and documents to the new system? Well that was a challenge, but we did it!

Considering that serves customers in Kuwait, Saudi Arabia, Bahrain, India, Jordan, Lebanon, Oman and Qatar, the site had to be set up as a multi store with multi lingual and multi currency options. Let’s not forget that for these markets we needed to work with both LTR and RTL layouts.


We improved deal management and optimized categorization that now offers several deals a day, highly focusing on top deal in a way that it invites customers to make a purchase.


iOS Application

In September 2014, we released the first version of iOS application. The goal was simple – to create natural environment for iOS users to receive notifications about new deals and breeze through the process of exploring and shopping. With the launch of both iPhone and iPad versions you can download for free on iTunes, we are extending Sheeel’s already established identity as an innovative commerce company in the Middle East market.


Dear Inchooers & Plusers, Yesterday Ivica, team Manaus and Branko from Plus Hosting succesfully launched the new - one of the first adaptive Magento websites. A big thank to everyone in Team Inchoo and Plus Hosting for make this a success. While we still have some work to do, the mass reaction from our customers was positive and in awe of the new website. I look forward to more great things done at Sheeel and more awesome projects to work with Inchoo and Plus. On behalf of the entire Taw9eel eCommerce Team - Thank you for making it the most kick-ass website in the Middle East!

— Nasser Al-Sabah, Sheeel

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