For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.
Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with three platforms: Magento, Sylius and Shopify and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.
Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team.
Every year, Imagine is aiming for the new heights. I mean, 150+ speakers with top names from the industry, 3000 attendees and Phillip Jackson as Master of Ceremonies? What could beat that?!
Twitter feed is filled with #MagentoImagine and #RoadToImagine posts, and they are a delight to watch. The community is showing its strength once again. We can’t say this enough, but there is no community like Magento community! Am I right or am I right?
Reserve 28th and 29th of September 2018 for the second Meet Magento Croatia!
Last year we hosted a crowd of more than 200 participants from 18 countries at first ever Meet Magento in Croatia! If you were there, you had the opportunity to learn from and mingle with developers, merchants, and eCommerce specialists. And attend an awesome party, because at Inchoo – we know how to have fun!
In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.
From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!
Let me tell you more about this project.
Shopify is an eCommerce platform that allows you to quickly start selling your products online. You can easily choose a design layout for your store, organize and manage products, accept credit card and offline payments – all within a few steps!
When a conference is advertised as “Magento. Software Testing. Party.” and Yireo stands behinds its organization, there is really not much left to say in order to convince you to attend MageTestFest that’s happening November 15th – 18th 2017!
There are no doubts – you must clear your schedule and head off to this international developer oriented event that has one single focus: TESTING! Vital for clean coding, testing is a topic that can always break the unbearable silence among developers that are just meeting each other.
Inchooers at Magento conference? That’s nothing new. But 2 women Inchooers on the stage of Meet Magento Spain? Well, that’s something!
IT has always been a predominantly male industry. However, women are playing a huge part too! It is no longer such a huge surprise to see a woman in tech. Although they are still generally unrepresented in hardcore technology jobs, women are mostly finding their place in business development, HR, consultations, marketing and design fields of IT companies.
Let’s face it – men are from Mars and women are from Venus. We are alike, but again, we’re different in values that we bring to the company and ways that we are handling business, especially on soft skills level. Research show that women are better at using soft skills that are crucial for effective leadership and superior business performance.
We have an internal process at Inchoo, where each Inchooer applies for the conference he would like to visit, and with a set of rules we decide who is going. Fair and square.
When we opened up an application for Meet Magento Poland, that will take place in Krakow on Sept 18th and 19th, within minutes (!) we had 2 speakers – Tomislav Bilic and Nenad Andrakovic, and 2 speaker’s chaperones – Nandino Loncar and Toni Pap.
We are proud to announce an awesome Responsive Web Design workshop by one and only Vitaly Friedman! This writer, speaker, author and editor-in-chief of Smashing Magazine will get up on stage at Inchoo’s hometown Osijek with smashing workshop “New Adventures in Responsive Web Design”.
Faculty of Economics at Osijek will be the main point of this event on June 17 from 9AM to 6PM.
After all the feedback we’ve received from #MM17HR delegates, we can proudly say that we are more than satisfied with first Meet Magento Croatia event. On March 17th and 18th, for the first time in Croatia, in Inchoo’s hometown Osijek, we were honored to welcome over 200 delegates from 18 countries and 5 continents!
eCommerce is rapidly increasing in the world, but Croatian market was a little behind that trend. Why? Maybe it’s our distrustful nature to buy something online. Who knows. But the good thing is – we at Croatia are slowly but surely discovering the benefits of online shopping. Both as consumers and as shop owners.
Wether you are big or small, on Magento or on some other platform, goal is the same. Increasing sales and keeping customers happy and loyal. One of the ways to achieve that is by shop localization.
Last couple of months, some new faces were at Inchoo. That were our interns Lucija, Hrvoje and Magdalena.
Lucija Glavas is at 2nd year of Computer Science, Hrvoje Jukic is year away from his Process Computing Master’s degree and Magdalena Kules is in her 3rd year of Information Sciences. At first glance their education maybe looks alike, but trust us, it’s not.
Wow! Switzerland is preparing for it’s first Meet Magento event?! Well, we got to support it!
On 24th of October, 4 Inchooers are packing their bags and heading to Glattfelden, nearby Zürich.
As other Meet Magento events, this one has a noble cause too – face to face connection of merchants, solution providers, web agencies, developers, decision makers and other parts of Magento community. Organization team from Swiss Online AG and Diglin GmbH made sure to have interesting agenda for both business and developer attendees.
Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.
This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.