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Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

Tea Pisac Benes — Aug 28, 2020
Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂 

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading. 

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Getting started with eCommerce personalization

Zoran Vorkapic — Aug 27, 2020
Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

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How to Check Buy Box Eligibility on Amazon?

Davorin Cernoga — Aug 19, 2020
How to check Buy Box eligibility on Amazon?

You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.

Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.

This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.

This is a blog post about how to check Buy Box eligibility for single products.

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Monthly Charging Limit Reached in Google Ads?

Davorin Cernoga — Aug 14, 2020
Monthly Charging Limit Reached in Google Ads?

What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?

You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.

You can’t set a monthly budget on your Google Ads campaigns.

You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.

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What’s New in Magento 2.4? Features and Benefits for Merchants Explained

Antonio Gotovac — Aug 06, 2020
What's New in Magento 2.4? Extra Features and Benefits For Merchants Explained

Released on 28 July 2020, the new Magento 2.4 comes with a long list of new features, bug fixes and security enhancements to the world’s no.1 e-Commerce platform.

What is new in Magento 2.4?

  • New and improved default search engine
  • Improved Media Gallery
  • New feature Seller-Assisted Shopping
  • New feature Purchase Approval Workflows (only for Magento Commerce)
  • Two-factor authentication for improved security
  • Higher technical requirements overall
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Best practices for Magento cart page design

Zoran Vorkapic — Jul 27, 2020
Best practices for Magento cart page design

The shopping cart sits near the end of the shopping flow – just a step before the actual checkout and payment process. It’s the place where totals, discounts, taxes, and shipping costs get calculated. Most importantly, it is a magical place where the final purchase decision often happens.

Besides providing an order overview, the cart page is also an ideal place to show some vital purchase information that can weigh in the purchase decision. It can also offer products for impulse shopping to increase the average cart value.

However, we often see shopping cart pages having high abandonment rates. There are many disappointments customers can face on the cart page and leave the store before completing the purchase. Here are some tips for Magento cart page design to lower those abandonment rates and push your customers to the checkout!

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Magento 2 Webhook Notifications

Deni Pesic — Jun 29, 2020
web

Webhooks are used to indicate when an important event has occurred, usually by sending a notification in the form of a message to a specified webhook URL or endpoint. This can be really useful for certain events, like when a customer makes an order or leaves a comment.

It can also be a really handy way for developers to get instantly notified when an exception occurs, providing them with the information they need to quickly locate and fix the issue.

In this article, I will show you how to create a module that allows you to configure your very own webhooks for Magento 2, utilizing the Incoming Webhooks feature from Slack.

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Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Aron Stanic — Jun 19, 2020
Is now the time to invest in PWA for your Magento website? Top questions for merchants answered.

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept.

If you are a merchant considering this new frontend concept, you may be wondering what the fuss is all about, whether it makes sense to invest in PWAs, and how big of an investment should you plan? Here is a quick rundown of the main questions and answers for anyone still on the fence about PWAs in Magento, from a merchant’s perspective.

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Best practices for Magento product page design

Zoran Vorkapic — Jun 16, 2020
Best practices for Magento product page design

Product pages are the center stages of any web store. They carry significant weight in the purchase decision, and they are often the landing pages for people coming from search engines. It’s, therefore, important that product pages perform flawlessly for the customers.

Magento’s product page layout comes with several key elements, such as product name, product gallery, descriptions, pricing, CTAs, reviews, and upsells. Still, it leaves plenty of room for enhancements that can be incorporated into the product page design.

We’ll cover some of the fundamentals of Magento product page design and see how we can utilize existing elements and expand them to achieve more benefits for both your customers and your eCommerce business!

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Will it Fit? Must Have Features for Automotive eCommerce

Aron Stanic — Jun 15, 2020
Will it Fit? Must Have Features for Automotive eCommerce

If you’ve landed on this blog post, you’re probably wondering what are the must-have features to run a successful eCommerce store in the automotive industry. One of the biggest UX challenges for automotive aftermarket businesses selling online is to show their customers auto parts that will fit their vehicles. With thousands of car models and millions of aftermarket and OEM parts out there, how can you create a slick eCommerce experience that will ease the path to purchase?

Read on to see the best practices and some solutions for the businesses in this industry.

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When is the time to start selling online?

Maja Kokolari — Jun 10, 2020
When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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Are you ready for Gen Z eCommerce?

Davorin Cernoga — Jun 10, 2020
Are you ready for Gen Z eCommerce?

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

Aron Stanic — Jun 10, 2020
ACES and PIES – Data Challenges in the Automotive Aftermarket Industry

One of the main challenges for merchants in the automotive aftermarket industry is handling large volumes of data. There are thousands of vehicles, and millions of replacement parts out there.

And you would think this information should all be standardized and easy to use, right? Well, guess again. Read on to find out what are ACES and PIES, and how merchants are solving the data problem in their businesses.

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47 Questions to Ask eCommerce Clients

Davorin Cernoga — Jun 09, 2020
47 Questions to Ask eCommerce Clients

Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.

In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.

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Automotive Aftermarket Industry – eCommerce Challenges for Merchants

Aron Stanic — Jun 02, 2020
communication problems

What’s the state of Automotive Aftermarket eCommerce in 2020? What are some of the common pain points of businesses in the aftermarket auto parts industry?

How are they solving challenges with large catalog handling, product fitments, and user experience? Are they making it easy for their customers to find exactly what they are looking for?

Read on to learn more about the trends and most common issues merchants are trying to solve.

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How Many eCommerce Sites are Powered by Magento in 2020?

Davorin Cernoga — May 14, 2020
Magento stores 2020 inchoo feat

From time to time we encounter a question that sounds something like this: “How many eCommerce sites out there are built on Magento?”

The answer to this question is not easy to give. This is because the data needed to give this answer is in a way both easy and hard to find.

But, we will try to give you some sense of the general number of the Magento eCommerce sites in this post.

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How to programmatically create customers in Magento 2.3.x

Deni Pesic — May 08, 2020
How to programmatically create customers in Magento 2.3.x

There are several ways to create customers in Magento 2. A customer can create an account on their own using the sign-up form, a customer can be created through the admin interface, and there is even a built-in Magento 2 import feature that can mass import a huge number of customers from a CSV file, provided that the customer data in the CSV is import-ready.

But what if we have thousands of customers whose data still needs to be processed before they can be created? The best way to do this would be to create the customers programmatically.

In this article, we are going to cover the topic of creating customers programmatically, and to this purpose, we are going to create a simple Magento 2 module which is going to have a custom console command and a couple of models that are going to be used to read, process and create customers.

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Inchoo celebrating 12th birthday! ?

Zrinka Antolovic — May 07, 2020
Inchoo celebrating 12th birthday! ?

Today we are celebrating our 12th birthday! Wow, so many years in which we had a lot of beautiful moments are already behind us!

Tomislav Bilić, founder and CEO of the company, on this day back in 2008, registered the company at the Commercial Court in Osijek as a legal entity. I interviewed Tomislav, and he told us about his entrepreneurial experience, how the eCommerce ecosystem looked like 12 years ago compared to today, and what are his plans for the future.

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How to configure your Google Shopping Feed in Magento

Andreja Cicak — Apr 28, 2020
How to configure Google Shopping Feed in Magento

If you’re running an online shop, you know how important it is to be present when your customers are researching the market to find their desired products. Since Google has just announced that Google Shopping opens up for free product listing ads, we’re bringing you a brief guide on setting up and optimizing your product feed through Magento and Google Merchant Center.

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Customer Value Report in Google Ads & How To Use It

Davorin Cernoga — Apr 22, 2020
customer value report google ads inchoo

What is customer value reporting in Google Ads? This is a new report found in Google Ads that can help us understand our customers better. And with a better understanding of who our customers are – we can make even better campaigns with ads designed just for them.

Read on to learn how to read and analyze this report and how to use it to improve your campaign results.

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Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Tea Pisac Benes — Apr 14, 2020
Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Are you looking for ways to optimize your Google Shopping campaigns for a holiday season? Or do you have some non-niche related sale that has been happening only on your site, and you want to make the best of it?

If your campaigns have been using some of the smart bidding strategies like Target ROAS or Target CPA – read on and find out how to fine-tune your Google Ads campaigns to make the most of your sale season.

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Lazy load your images and iframes

Danijel Vrgoc — Mar 25, 2020
lazyload images and iframes

Lazy loading is an effective way to improve your frontend performance. And that’s especially important on eCommerce websites. In this article, you will read (and learn) how to reduce page load time by loading your

  1. images on scroll and
  2. iframes on demand.

Let’s get started with lazy load!

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Best practices for Magento category page design

Zoran Vorkapic — Mar 16, 2020
Best practices for Magento category page design

Category pages serve as a bridge between the homepage and the product pages, bringing the customers one step closer to finding the right products.

They are an essential step in a customer purchase path for customers browsing the store using the main navigation as opposed to search. They are also among the top pages customers will land on. It means that a lot of users will start their browsing and shopping process here. This makes them even more critical.

Read on to see the best practices for category page design in Magento.

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How popular is Magento in 2020?

Davorin Cernoga — Mar 02, 2020
How popular is Magento in 2020?

Inchoo was founded in 2008. Around the same time, the Magento came to life as one of the eCommerce platforms and solutions for online stores. We have been with Magento right from the start, following all its iterations, ups and downs.

It had its share of fame during the years. But now, 12 years later, the question is – How popular is Magento in 2020?

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90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

Aron Stanic — Dec 30, 2019
90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits.

Why is this important? Why should you update the PHP version? How to do it with as little friction as possible? Read on!

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