Logging is an important part of every development process. Logs provide insight into system processes of Magento 2 and are a great tool for tracking errors, significant events, exceptions and many more. In order for the logging library to be properly implemented with Magento 2, it must comply with PSR-3 standard.
Magento 2 comes with built-in logging solution based on Monolog Library which will be analyzed further in this article. Read more
ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.
We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event! Read on to get all the details! Read more
It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.
Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.
In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021. Read more
We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.
Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way. Read more
Have you ever wondered how to apply different rules, discounts or tax rates only to a selected group of users? You’ve come to the right place! In this article, you will find out what customer groups are used for in Magento and how to use them. Read more
Many Frontend developers in the Magento community felt a certain level of pain when they started working on their first Magento 2 project. So did we! “This is just a start. I will be faster on the next one“, was a common statement. However, new projects arrived and frontend development was still not as fast as it was with Magento 1.
To improve the speed, efficiency, joy of work and team synergy, our frontend team decided to refine our development processes. After a few completed projects, we got an idea of how to do things better and quicker. Modernizing the approach we’ve been using. Read more
Recently I was working on rendering images on a custom template. More precisely, I created a widget for inserting pictures that serve as a picture loader. And by default, the administrator has to input some parameters (width, height, alt) and if he decides, he could upload another image.
Reference for creating a widget tutorial could be seen here. The exciting part of the task was when the widget is saved on some of the Magento pages and loaded on i.e. ‘About Us’, image or images and parameter values have to be saved in the cache.
So when you visit ‘About Us’ another time, image content will be served instantly.
In this article, we’re going to save simple custom data inside the cache and load it when Magento renders the template. Read more
Securing your Git interactions with SSH keys is a fundamental aspect of software development today, offering a secure and convenient way to authenticate with remote repositories. Whether you’re an experienced developer or just starting your coding journey, understanding how to generate SSH keys for Git authorization is an essential skill to ensure the integrity and privacy of your code. In this quick guide, we’ll walk you through the process of creating SSH keys on Windows, Mac, and Linux systems, empowering you to access and collaborate on your Git projects with enhanced security. Read more
Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?
Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!
We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines. Read more
“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?
I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.
But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.
Now, the question is – is it really that difficult to choose the right eCommerce development agency?
To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business. Read more
Whether you’re considering building a new store on Magento 2, or you have already started the transition, there are (more than) a few things to keep in mind to ensure your traffic and (more importantly) revenue don’t get lost during the migration.
Migration to Magento 2 is stressful for every store owner, but the change is inevitable. We have already prepared a list of the most common SEO mistakes during the migration, but we wanted to do more, so we decided to create this SEO checklist to make your transition as smooth as possible. Read more
What happens when you check your conversion action tab and see new ones that you haven’t set up yourself? You may think at first that someone has unauthorized access to your campaigns, but then, you see that source for these conversions is “Google hosted”.
You have just discovered Local Actions Conversions in your Google Ads account. Google system has set up these automated conversions. Let’s dig in and learn a little more about them, shall we? Read more
Let’s talk about product images as the most important content in your eCommerce website, or is it?
Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.
According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens. Read more
This is going to be a strange blog post. Why? Because there are two kinds of people. Firsts are those adding negative keywords in their Google Ads campaigns (in mostly) exact match. The second group of people are the ones that are adding negative keywords using more logical, one could say even strategic, way.
Which one are you? Read more
Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?
Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?
Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out! Read more
We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.
And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.
Take a look at how Clutch works and what our clients shared about working with us. Read more
Magento Imagine 2019 was the last Magento flagship conference of its kind. It will take a different outlook next year alongside Adobe Summit 2020.
And since what happens in Vegas never really stays in Vegas, here are the main takeaways from this year’s gathering of Who’s Who in Magento and eCommerce. Read more
With great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.
Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?
Read on! Read more
B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.
This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.
What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below. Read more
We’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.
Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.
Check out the details below. Read more
B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.
With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.
And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here. Read more
For every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.
In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.
We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system. Read more
Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing. Read more
B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.
And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below. Read more
To kick off the year, I’ve talked to Adrian Bece, one of our frontend developers who has been delving deep into PWAs and is among the most active contributors to Magento’s official PWA Studio. Take a look at what he had to say about the state of PWA in the world of Magento and eCommerce, his analysis of the solutions that are already out there, and a reflection on how contributing to open source projects helps him hone his development skills. Read more
If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?
Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.
Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified? Read more
The benefits of ERP (Enterprise Resource Planning) and eCommerce integration are immense when the process is done the right way. ERP presents the “backbone” of your business and a powerful software system designed to integrate and unify the main functional areas of your organization. What should companies keep in mind when planning the integration of two key systems in their business operations – ERP and eCommerce platform? Read more
Hi everyone, in my first-ever article, I’ll show you how to setup your custom theme workflow in the latest Sylius release (1.3.0), powered with webpack and with latest Symfony 4 standards. If you haven’t read Stanislav’s articles about Sylius frontend overview and setting up a custom theme, go check it out so you can understand this part completely. 🙂 Read more
To continue contributing to the series of blog posts about Sylius theme development, I would like to dig deeper in creating and modifying the custom theme. I’ll write about the scenario where the client wants to implement a custom design and use their own theme for the frontend experience. There are also a few things to explain in term of Sylius theming, customizing template, and creating and using new custom theme, so I’ll cover that too. Read more
The words, the photos, the video – not even all those things combined could sufficiently convey the incredible atmosphere that was created around Meet Magento Croatia 2018! This year, almost 230 delegates from 17 countries came to Osijek! Developers, agencies, merchants, we all gathered to meet Magento and to meet and greet each other. We at Inchoo are beyond honoured to have had the privilege to welcome everyone in our hometown! Read more