Blog

Best practices for Magento homepage design

By: Zoran Vorkapic, Last updated: Jul 04, 2023 | Published: Dec 17, 2019

Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor to refer back to throughout the shopping experience.

The homepage introduces the website, explains what it sells, and sets some expectations. It should convey brand values, inspire customers to explore, display product ranges – and accomplish that without visual clutter.

It acts as a shop window to an online store, so cramming things inside might result in a lower perceived value. You wouldn’t clutter your shop window, would you?

How to set up taxes in Magento 2

By: Toni Anicic, Last updated: Aug 28, 2023 | Published: Dec 12, 2019

We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here.

This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions of Magento 2 when it comes to sales tax setup, so it should be backward compatible as well.

The setup presented in this guide works the same way in Magento 2 Commerce (Enterprise), Magento 2 Open Source (Community), and Magento Commerce Cloud.

Best practices for Magento theme design

By: Zoran Vorkapic, Last updated: Jul 04, 2023 | Published: Nov 04, 2019

This article is the first from a series of articles that will address the concepts and best practices for creating Magento theme design. In this one, we’re talking about prerequisites for designing a custom Magento theme, the difference between custom and off-the-shelf themes and the decoupled approach for Magento theme design and development.

Is local web development agency a must-have?

By: Davorin Cernoga, Published: Oct 29, 2019

eCommerce Talk

When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?

Are there important reasons to give a local eCommerce web development agency an advantage over a global one?

No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.

What Questions to ask an eCommerce Development Agency

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Oct 14, 2019

eCommerce Talk

Questions ask eCommerce development agency

Building a new eCommerce web store, or upgrading an old one?

The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.

Because of that, we have thought of some that should be of great help to you.

Declarative Schema feature in Magento 2

By: Josip Kovacevic, Last updated: Aug 28, 2023 | Published: Sep 30, 2019

First of all, what is declarative schema in Magento 2? It is a new way of working with database without developers having to write various scripts for each new module version. It was introduced in 2018 with Magento 2.3 and it’s one of the major changes. In this article you will learn how to use declarative schema and apply data patches.

And The Winner is… Zee & Co! Best Mobile eCommerce 2019

By: Josipa Bjelobrk, Last updated: Feb 05, 2024 | Published: Sep 27, 2019

We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.

How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 29, 2023 | Published: Sep 19, 2019

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

Implement search intent keywords for better eCommerce results

By: Bruno Mitrovic, Last updated: Aug 28, 2023 | Published: Aug 29, 2019

Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.

To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.

Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.

Magento 2 logging

By: Matej Maricic, Last updated: Oct 15, 2019 | Published: Aug 25, 2019

Logging is an important part of every development process. Logs provide insight into system processes of Magento 2 and are a great tool for tracking errors, significant events, exceptions and many more. In order for the logging library to be properly implemented with Magento 2, it must comply with PSR-3 standard.

Magento 2 comes with built-in logging solution based on Monolog Library which will be analyzed further in this article.

Meet our team at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 28, 2019 | Published: Aug 22, 2019

ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.

We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event! Read on to get all the details!

Common UX annoyances and misconceptions in mobile eCommerce

By: Zoran Vorkapic, Last updated: Feb 05, 2024 | Published: Aug 21, 2019

It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.

Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.

In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021.

Zee & Co are eCommerce Awards 2019 finalists!

By: Aron Stanic, Last updated: Apr 12, 2024 | Published: Aug 16, 2019

We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.

Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.

Magento 2 Customer Groups Configuration

By: Josip Kovacevic, Last updated: Aug 28, 2023 | Published: Aug 13, 2019

Have you ever wondered how to apply different rules, discounts or tax rates only to a selected group of users? You’ve come to the right place! In this article, you will find out what customer groups are used for in Magento and how to use them.

How did we standardize Magento 2 frontend development?

By: Ljiljana Milkovic, Last updated: Dec 09, 2019 | Published: Aug 06, 2019

Many Frontend developers in the Magento community felt a certain level of pain when they started working on their first Magento 2 project. So did we! “This is just a start. I will be faster on the next one“, was a common statement. However, new projects arrived and frontend development was still not as fast as it was with Magento 1.

To improve the speed, efficiency, joy of work and team synergy, our frontend team decided to refine our development processes. After a few completed projects, we got an idea of how to do things better and quicker. Modernizing the approach we’ve been using.

How to save custom data in cache in Magento 2

By: Lukas Scharmitzer, Last updated: Aug 28, 2023 | Published: Jul 30, 2019

Recently I was working on rendering images on a custom template. More precisely, I created a widget for inserting pictures that serve as a picture loader. And by default, the administrator has to input some parameters (width, height, alt) and if he decides, he could upload another image.

Reference for creating a widget tutorial could be seen here. The exciting part of the task was when the widget is saved on some of the Magento pages and loaded on i.e. ‘About Us’, image or images and parameter values have to be saved in the cache.

So when you visit ‘About Us’ another time, image content will be served instantly.

In this article, we’re going to save simple custom data inside the cache and load it when Magento renders the template.

How to generate SSH keys for Git authorization

By: Hrvoje Ivancic, Last updated: Jul 30, 2023 | Published: Jul 25, 2019

Securing your Git interactions with SSH keys is a fundamental aspect of software development today, offering a secure and convenient way to authenticate with remote repositories. Whether you’re an experienced developer or just starting your coding journey, understanding how to generate SSH keys for Git authorization is an essential skill to ensure the integrity and privacy of your code. In this quick guide, we’ll walk you through the process of creating SSH keys on Windows, Mac, and Linux systems, empowering you to access and collaborate on your Git projects with enhanced security.

How to set up Google Shopping promotion: Magento 2 & Google Merchant Center side

By: Tea Pisac Benes, Last updated: Apr 12, 2024 | Published: Jul 23, 2019

Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?

Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!

We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines.

15 Tips For Choosing An eCommerce Development Agency

By: Davorin Cernoga, Last updated: Dec 16, 2019 | Published: Jul 17, 2019

eCommerce Talk

“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?

I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.

But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.

Now, the question is – is it really that difficult to choose the right eCommerce development agency?

To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.

SEO Checklist for Magento 2 Migration

By: Andreja Cicak, Last updated: Nov 12, 2021 | Published: Jul 11, 2019

Whether you’re considering building a new store on Magento 2, or you have already started the transition, there are (more than) a few things to keep in mind to ensure your traffic and (more importantly) revenue don’t get lost during the migration.

Migration to Magento 2 is stressful for every store owner, but the change is inevitable. We have already prepared a list of the most common SEO mistakes during the migration, but we wanted to do more, so we decided to create this SEO checklist to make your transition as smooth as possible.

Google Ads Local Action Conversions

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Jul 08, 2019

Digital Marketing

What happens when you check your conversion action tab and see new ones that you haven’t set up yourself? You may think at first that someone has unauthorized access to your campaigns, but then, you see that source for these conversions is “Google hosted”.

You have just discovered Local Actions Conversions in your Google Ads account. Google system has set up these automated conversions. Let’s dig in and learn a little more about them, shall we?

The importance of product photography in eCommerce

By: Josipa Bjelobrk, Last updated: Apr 12, 2024 | Published: Jul 04, 2019

Let’s talk about product images as the most important content in your eCommerce website, or is it?

Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.

According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.

Can We Optimize Google Ads Negative Keywords?

By: Davorin Cernoga, Last updated: Apr 12, 2024 | Published: Jul 02, 2019

Digital Marketing

This is going to be a strange blog post. Why? Because there are two kinds of people. Firsts are those adding negative keywords in their Google Ads campaigns (in mostly) exact match. The second group of people are the ones that are adding negative keywords using more logical, one could say even strategic, way.

Which one are you?

eCommerce UX Scorecard – what is it and how to use it?

By: Aron Stanic, Last updated: Aug 28, 2023 | Published: Jun 10, 2019

Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?

Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?

Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out!

Inchoo recognized as Top Magento Developers by Clutch

By: Aron Stanic, Last updated: Apr 12, 2024 | Published: May 30, 2019

We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.

And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.

Take a look at how Clutch works and what our clients shared about working with us.

It’s the end of Magento Imagine as we know it (and I feel fine)

By: Aron Stanic, Last updated: Sep 20, 2019 | Published: May 22, 2019

Magento Imagine 2019 was the last Magento flagship conference of its kind. It will take a different outlook next year alongside Adobe Summit 2020.

And since what happens in Vegas never really stays in Vegas, here are the main takeaways from this year’s gathering of Who’s Who in Magento and eCommerce.

First designers from Croatia trained by Nielsen Norman Group

By: Maja Kardum, Published: May 06, 2019

Nielsen Norman UX certified designers Inchoo

With great pride, we can announce that our designers Marko and Zoran have earned their UX certification after a demanding and exhausting program with the leaders in user experience, Nielsen Norman Group! And we must state that they are the first designers from Croatia who can proudly wear their NN/g UX certification badge.

Want to know more about the whole training and certification program, and the key benefits it brings to our designers and our clients?

Read on!

B2B Marketing Expo – where marketing meets eCommerce

By: Aron Stanic, Last updated: Jul 23, 2023 | Published: Apr 05, 2019

B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.

This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.

What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.

Introducing BrexitCart by Inchoo – a new cart abandonment solution

By: Aron Stanic, Published: Apr 01, 2019

We’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.

Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.

Check out the details below.

How can machine learning improve your B2B online sales?

By: Aron Stanic, Last updated: Apr 12, 2024 | Published: Mar 14, 2019

B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.

With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.

And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.

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