Online Marketing
Explaining the Sitemap SEO Myth
7 Comments 1st SEP 2010 | Posted by Toni Anicic in Online Marketing

It seems to me that the most common SEO misconception that occurs is the one regarding the sitemap. I often see discussions on business forums about SEO and a very common advice people get when they ask what to do to improve their website’s SEO is to submit a sitemap to Google.
Read more...10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition
8 Comments 27th AUG 2010 | Posted by Ivan Lozancic in Online Marketing

Finally, it was about time to release one of my Ninja posts to the public. Who knows, maybe you will find another ninja post from time to time…
If you don’t know what I’m talking about, just check this post.
OK, now lets continue with e-commerce part of the post. Here you can find some tips and tricks for increasing e-commerce conversion rates
Read more...Google changed their 2 results per domain in SERP “policy”
1 Comment 25th AUG 2010 | Posted by Toni Anicic in Online Marketing

Most of you that don’t deal with SEO daily will not notice much difference but this is in fact a pretty big change for some websites. Last Friday, Google changed this rule they had that only two results from a single domain can be shown on one page of search results.
Read more...PostRank Analytics – When Google Analytics is not enough
3 Comments 6th AUG 2010 | Posted by Toni Anicic in Online Marketing, Tools

I’ve heard of PostRank a long time ago and I’ve been using it since to track the influence of certain websites in the social web. PostRank makes awesome rang lists for almost any topic you can think of, ranking websites by their social influence. Have a look at the E-Commerce topic to see what I’m talking about.
Read more...What can we learn from the OldSpice’s recent marketing success?
0 Comments 3rd AUG 2010 | Posted by Toni Anicic in Online Marketing

In this blog post I’m referring to the OldSpice’s hilarious commercial and sometimes even funnier video responses they produced. Although the marketing campaign was mostly recognized by online community as something cool, innovative and fun, there was lots of skepticism in the marketing industry about this campaign bringing any meaningful results in form of increased company profit.
Read more...How often do you teach your online store new tricks?
0 Comments 5th JUL 2010 | Posted by Toni Anicic in Online Marketing

Lets start with a question: What are the chances that an online store built just 5 years ago can compete with the modern solutions that embraced all of the awesome stuff that emerged in the past few years?
Read more...Why rel=nofollow in eCommerce menus is a bad idea
4 Comments 17th JUN 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing

First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible.
Read more...Google TV and e-commerce
0 Comments 7th JUN 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing

By now, everybody that reads this blog has probably heard of upcoming Google TV, a device that is set to revolutionize the broadcasting industry and finally take it to the next step – the world of actual two way interaction. Since we deal with e-commerce here at inchoo, the first thing that popped into my head when I saw what Google TV is was its effect on e-commerce world.
Read more...How are you treating your existing customers?
0 Comments 14th MAY 2010 | Posted by Toni Anicic in Online Marketing

A quick follow-up… I’ve been on a conference yesterday in Zagreb to watch Seth Godin and Alex Hunter (and some other people, not relevant for this story). It was pretty fun thanks to the Twitter wall behind the lecturers.
I had an opportunity to meet Alex Hunter in person. I was holding an iPad and he saw it for the first time in his life, ironically, here in Croatia. Seth told the same old story, so nothing new happened for people that read his books and watched his talks.
Read more...We are the Facebook, you will be assimilated!
4 Comments 27th APR 2010 | Posted by Toni Anicic in Online Marketing

Resistance is futile. Ever since I saw the incredible growth of Facebook users in the international market I knew what was coming. It was the dawn of the new age of the Internet, one in which after a decade of Google’s domination we will get a new king. Few years ago, when I first argued with several colleagues at forums regarding the Facebook’s growth and its future they called me crazy. They said no website can ever become bigger then search giants. Oh boy were they wrong. In your face internet trolls…
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- Toni Anicic on Explaining the Sitemap SEO Myth:
Uwe, Very interesting, I didn't notice this issue with Magento's sitemaps till you pointed it out... - Uwe Stoll on Explaining the Sitemap SEO Myth:
Hi, working in the field of semantic web, we have developed an extension for Magento to publish o... - Nirmik on Featured products Magento extension by Inchoo:
It’s very nice module, it’s easy to install and use.... - Mladen Lotar on Basic folder structure for new Magento module:
@Ivan - thanks for the link, but check out the dates :D @Brady - thanks... - Sudhansu Ranjan Mangaraj on How to create Magento payment module:
this is really helpfull. Some times Before I was created a payment but for some reason when i create... - mike m on How to use WordPress home page in Magento home page (CMS page):
Could someone possibly expand on: 1) How to add the entire pages content less header and footer rat... - Brady on Basic folder structure for new Magento module:
Thanks for the article Mladen. That's very helpful!... - Raul E Watson on Internal Server Error 500 in Magento:
I think this is more related to the php5.ini file and the .htaccess file rather than a file being co... - NS on Internal Server Error 500 in Magento:
I had edited an item in System> Configuration> Web> as I was in the process of adding a new... - Toni Anicic on Explaining the Sitemap SEO Myth:
@Alan, I believe they still support this sitemap XML program in Google Webmaster Tools because a ...


