Last week was very out of the ordinary and out of the (regular) office for me. I spent 3 days discovering beauties of Romanian city Cluj-Napoca as much as exploring the beauties of Evozon office. Reason for leaving my home desk at Inchoo was a mission of delivering my first ever training on content marketing. This blog post serves as a reference point for all of you who are interested in what was I talking about in Romania and at MM16CZ – the short version. Also, it’s for all of you who are curious to find out why are eCommerce and content marketing a match made in heaven.Read more
Last month was busy (or, at least, busier!) for one of our consultants. Apart from his daily activities: monitoring key performance indicators of client’s online store, suggesting improvements and overviewing key trends in the world of eCommerce to help them stay ahead of the competition, he also had an opportunity to speak at 3 various conferences. Not that he has any favourites, but today we’ll see what it was that made HitIt so special and what he talked about.Read more
Last weekend Google sent out a batch of new manual penalty notices that mostly hit bloggers. What does this have to do with eCommerce SEO? Well, bloggers were penalized for accepting free products in exchange for a review with a link to merchant’s website or accepting paid reviews with such links.Read more
I am sure, for everyone in the eCommerce business, there’s no need to explain what Google Shopping Ads are. But, if you are not familiar with them, they are product ads which appear in Google’s SERP as shown on images below.Read more
Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?
Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.Read more
Some of your visitors hate the experience they have when they’re browsing your store. It doesn’t matter who you are, it’s true. You can’t satisfy everyone as some people prefer to do things one way while others like it the other way around. In future we will have online stores so predictive of your visitors preferences that it will completely adapt the user interface dynamically based on what it knows about your visitor. There are some stores and services that already do that but it’s still very basic and not something we could call automatic and complete user interface change and adaptation to customer’s needs.Read more
Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.
We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.Read more
In this article, I will try to give you some ideas on how to create a detailed product level performance report so you can easier identify areas for improvements within your Shopping campaign.Read more
Inchoo is a 7-year-old.
Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.
Newest one is the Google Partner badge.Read more
The SEO industry exploded with news about RankBrain, a new artificial intelligence that recently became the 3rd most important ranking signal out of hundreds of ranking signals Google uses to determine which page deserves which organic ranking spot.Read more
If someone asks you which result in Google gets the most clicks, you’d probably say the first result. Several years ago, you’d be absolutely right.Read more
Everybody knows that correlation does not equal causation and that is especially apparent in the world of SEO. But what if we’re measuring the correlation of ranking high with a factor that Google told us does indeed influence rankings? I guess that fact gives additional weight to the correlation study.Read more
Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.Read more