Everybody knows that correlation does not equal causation and that is especially apparent in the world of SEO. But what if we’re measuring the correlation of ranking high with a factor that Google told us does indeed influence rankings? I guess that fact gives additional weight to the correlation study.Read more
Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.Read more
Nowadays, eCommerce market in many niches is extremely competitive. Customers have more choices than ever which has several major implications on eCommerce businesses sales performance.Read more
There is a good old saying stating that one picture is worth a thousand words. Kevin Systrom and Mike Krieger very quickly became a world class proof of combining good quotes with even better business results.
So, why are creators and co founders of a constantly rising phone app, Instagram, and the surrounding mist of statistics to be trusted? More importantly, what does that have to do with eCommerce? How to break the rules or make a few new ones by showing up on the photo radar of 300 million users.Read more
While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:
A well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).
Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.Read more
You heard it right. Google might no longer show your title tag in search results. But don’t panic, you still retain some level of control over what’s shown using certain microdata markup implementations.Read more
When looking at year over year eCommerce conversion rate growth (or fall) many eCommerce business owners might come to wrong conclusions unless they dig deep enough.Read more
I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.Read more
We recently had a very interesting case with one of our clients. Client has two Magento websites on one installation, one website is on .com and targets USA while the other is on .ca and targets visitors from Canada.Read more
The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.Read more
Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.
This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.Read more
When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.Read more
In my last conversion rate optimization post – Optimize your checkout process to stop losing customers, I was showing what you lose if you don’t do CRO. And now, in this post, I would like to show you what you can get if you do it… On an example of my imaginary store.Read more