Category / Online Marketing

Make your Magento store locators local SEO friendly


Online stores often have some real world physical brick and mortar stores where they sell the same products as well. Lots of Magento merchants use different store locator extensions to …


The shopping experience makes your customers loyal

Online shopping experience - Gamification

We often have a favorite store where we like to buy our products. For instance I like to buy groceries, clothes, and certain electronics like laptops, gadgets and mobile phones …


Superweek 2014. – “hill, snow, Avinash” and what’s hot in digital analytics world!

Avinash on Social Strategy

Superweek [#spwk] is an annual conference held in northern Hungary (but still close enough to Budapest airport) covering all apsects of (web) analytics – from decision making to real life …


How to pass the Google Analytics exam


After two weeks of studying and preparing, yesterday I received a passing grade on the Google Analytics Individual Qualification (GAIQ) exam. If you are interested in taking the exam, here …


How to use Vine videos for e-commerce


Here at Inchoo, we’re a big fans of Vine app. For those of you who don’t know what Vine is, it’s basically a mobile app which allows you to record …


5 simple email marketing techniques for increasing sales


With all the social media hype going around, it feels like email marketing somehow is left behind. Unfairly, if you ask me. Even though email marketing is not a new …


To blog or not to blog, that is the question


If you are a online store owner and you don’t have a blog, you are missing a great opportunity. In this article I will outline 3 main reasons why you …


Customer journey and multichannel shopping


Last week my friend on Facebook recommended me a book that I should read, so I went to my local bookstore and tried to find it. Unfortunately, they didn’t have …


Ultimate Google Analytics Dashboard for Ecommerce


If you are an online store owner, then using custom Google Analytics dashboard is a must. It will save you time and effort of browsing through all these separate tabs …


How to pass Hubspot Inbound Marketing Certification Exam


On April 2, 2013, Hubspot launched a new version of their free inbound marketing certification program. Since lots of things have changed from previous version, I decided to upgrade my …

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