Category / Online Marketing

Conversion rate optimization basics

Conversion rate basics

In my last conversion rate optimization post – Optimize your checkout process to stop losing customers, I was showing what you lose if you don’t do CRO. And now, in this post, …


Magento & GWT “Googlebot found an extremely high number of URLs on your site”


I’ve seen a lot of Magento websites get a message within Google Webmaster Tools saying “Googlebot found an extremely high number of URLs on your site:”.


Which Magento SEO extension is the best?

Which Magento SEO extension is the best?

We’ve been in Magento business since the beginnings of this industry in 2008 and watched both default Magento’s SEO functionality and Magento SEO extensions evolve and improve. We’ve never developed …


Make your Magento store locators local SEO friendly


Online stores often have some real world physical brick and mortar stores where they sell the same products as well. Lots of Magento merchants use different store locator extensions to …


The shopping experience makes your customers loyal

Online shopping experience - Gamification

We often have a favorite store where we like to buy our products. For instance I like to buy groceries, clothes, and certain electronics like laptops, gadgets and mobile phones …


Superweek 2014. – “hill, snow, Avinash” and what’s hot in digital analytics world!

Avinash on Social Strategy

Superweek [#spwk] is an annual conference held in northern Hungary (but still close enough to Budapest airport) covering all apsects of (web) analytics – from decision making to real life …


How to pass the Google Analytics exam


After two weeks of studying and preparing, yesterday I received a passing grade on the Google Analytics Individual Qualification (GAIQ) exam. If you are interested in taking the exam, here …


How to use Vine videos for e-commerce


Here at Inchoo, we’re a big fans of Vine app. For those of you who don’t know what Vine is, it’s basically a mobile app which allows you to record …


5 simple email marketing techniques for increasing sales


With all the social media hype going around, it feels like email marketing somehow is left behind. Unfairly, if you ask me. Even though email marketing is not a new …


To blog or not to blog, that is the question


If you are a online store owner and you don’t have a blog, you are missing a great opportunity. In this article I will outline 3 main reasons why you …


Customer journey and multichannel shopping


Last week my friend on Facebook recommended me a book that I should read, so I went to my local bookstore and tried to find it. Unfortunately, they didn’t have …


Ultimate Google Analytics Dashboard for Ecommerce


If you are an online store owner, then using custom Google Analytics dashboard is a must. It will save you time and effort of browsing through all these separate tabs …


How to pass Hubspot Inbound Marketing Certification Exam


On April 2, 2013, Hubspot launched a new version of their free inbound marketing certification program. Since lots of things have changed from previous version, I decided to upgrade my …


3 ways you can use videos on your E-commerce site


If you are not using video on your E-commerce site, it would be good to start thinking about it. 2013 is all about the content – and video is leading …


Translation is not Localization – Multi Country E-Commerce Tips


In our latest video tutorial, besides rocking my MailChimp shirt, I explain how to properly think about multi country and multi language E-Commerce setups. These tips can be applied to …


What’s the deal with the daily deal?

What’s the deal with the daily deal?

Daily deal industry is the one most talked about ever since it took the world by storm, starting with Woot, reinvented by Groupon, LivingSocial and the likes (we built a …


Magento SEO: Check your extensions!


We continue our series of Magento SEO tutorials with a tutorial on Magento extensions that can influence on-site SEO. This tutorial is both for Magento merchants as well as extension …


3 actionable Analytics tips that will help you boost your store’s sales today


As a store owner or a person in charge of e-commerce at your company, you probably gaze upon Google Analytics stats every day. In this article I’ll give you 3 …


Tracking Onepage Checkout abandonment using Google Analytics

Photo: Holger Prothman

In the process of conversion rate optimization  a store owner will sooner or later hit a wall with available Magento tools. While e-commerce tracking and cart abandonment information work great with Magento, …


OneStepCheckout vs Magento’s Onepage Checkout – Short Case Study


Last month I’ve seen one of our clients suffer from an unusually high checkout abandonment rate. I found out they installed a OneStepCheckout. We rolled up our sleeves and tested …

  • More Traffic? More Sales? We can help!

    More Traffic? More Sales? We can help!

    We analyze your store and research the best marketing approach to increase traffic and achieve your goals.

    Learn more Get a quote
  • Hire Magento Developers

    Magento Certified Developers

    Teams of certified Magento developers are available to work on your next big thing!

    Hire Magento Developers Get a quote
  • Our Latest Project

    Viv & Lou

    Viv & Lou

    When an ordinary gift just won’t do.

    See our work
  • The Inchooers

    Meet The Inchooers, the funny bunch of magento developers.