As Giants and Patriots get ready for Super Bowl XLVI in Indianapolis this weekend, so do 100 million viewers in US alone. Many of them will show up not for the biggest single game in US sports, but another thing it represents – the advertising industry day of the year.
While Super Bowl clearly caters to the masses, are there similar events you can use to reach your specific target audiences? What is the Super Bowl of your niche market and how do you prepare for the game day?
October 2011 was a very important month for us. After opening a subsidiary in Serbia, we decided to take another important step; as we have a team member – Lyssandro Reis working from Sydney for the last 18 months (you may recall his articles), we decided to nominate him our brand-new Operations Manager in Australia and New Zealand and we are now announcing that we are open for partnerships in the region.
Read more
A few interesting changes have happened within Google Analytics in the past few weeks, and I’d like to write them down and explain it as clearly as I can for the online store owners and other people reading our blog. Read more
Image by boris_licina
When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability. Read more
So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards this article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery. Read more
Customer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and point out some of the best practices in acquiring these reviews and implementing them properly into your store. Read more
Customer segmentation is one of the most powerful tools used by marketers today. Magento offers some great segmentation options you can use out of the box with its Enterprise Edition. But, here we’ve done some of the work for you – check out the latest Inchoo Team Segmentation!
Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations. Read more
Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup. Read more
Since we know mobile internet usage with smartphones have already grown to a market share that can’t be neglected in our marketing campaigns it is time to start using all of the smartphones’ amazing features. One such feature is ability to read QR codes, the 2-D barcodes that are likely to mark the new era in quick access to additional information. Read more
We analyze your store and research the best marketing approach to increase traffic and achieve your goals.
Learn more Get a quote
We can help you
to get your Magento Professional or Enterprise Edition license.
MyDeals.cz
Daily Deal website in Czech Republic based on Magento eCommerce platform.
Meet The Inchooers, the funny bunch of magento developers.
Archive
