Online Marketing

6 steps to prepare your online store for holiday season

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The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.

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Optimizing Pinterest for eCommerce businesses – 10 tips with Case Studies examples

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Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.

This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.

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eCommerce SEO is different than SEO for other types of websites

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When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.

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5 simple email marketing techniques for increasing sales

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With all the social media hype going around, it feels like email marketing somehow is left behind. Unfairly, if you ask me. Even though email marketing is not a new channel, it’s still one of the most effective ways that you can use to connect with your customers. In this post I will present you 5 simple techniques that can take your email marketing to the next level, especially if you are now just sending basic email newsletters to your entire database.

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Customer journey and multichannel shopping

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Last week my friend on Facebook recommended me a book that I should read, so I went to my local bookstore and tried to find it. Unfortunately, they didn’t have the book that I was looking for, so I went to their online shop and bought my book there.

The whole process got me thinking how gone are the days of a single channel shopping. We, as customers are using multiple channels and touchpoints before actually making a purchase, and what’s interesting is that often website or mobile phone are the first touchpoint of interaction with the brand.

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