Category / Online Marketing

How I survived all of the Google’s updates since 2005

How I survived all of the Google’s updates since 2005

On April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns. Read more

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Marketing by sharing

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flaivoloka@sxc.hu

Inchoo blog is very popular within Magento community. We get feedback from a lot of people who are interested in Magento or are Magento developers saying our blog is a very useful learning tool for them. Although it is very natural for us to share our knowledge, we noticed there are not a lot of companies that feel free enough to do so. For us, it is important to share with Magento community what we’ve learned as it can help others with their work and also be very helpful for us to get feedback so we deliver better solutions to our clients. Read more

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Admit it, your product descriptions could be better

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Not so long ago when e-commerce was younger, so much younger than today – when people were afraid to put their credit card number onto an input field on a website – people would just search for information online and buy stuff offline. Not to mention there was no Magento, online stores ran on wooden PCs and stuff, and there were dinosaurs and stuff running around. Kidding about the dinosaurs, although they did tend to appear on many websites in form of an annoying animated GIF. I remember in these hard times for online merchants there was one awesome online store here in Croatia that every geek knew about and bought from. This store was known for their amazing product descriptions. They were so fun, people would come there just to read them and have a laugh, even if shopping wasn’t on their to do list for the day. Read more

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We have a representative in Australia

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EDIT: We now have a special page for Inchoo Australia on inchoo.com.au.

October 2011 was a very important month for us. After opening a subsidiary in Serbia, we decided to take another important step; as we have a team member – Lyssandro Reis working from Sydney for the last 18 months (you may recall his articles), we decided to nominate him our brand-new Operations Manager in Australia and New Zealand and we are now announcing that we are open for partnerships in the region. 
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Recent Changes in Google Analytics – Real Time, Keyword Not Provided, Search Engine Optimization

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A few interesting changes have happened within Google Analytics in the past few weeks, and I’d like to write them down and explain it as clearly as I can for the online store owners and other people reading our blog. Read more

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How do rel=”next” and rel=”prev” work?

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Image by boris_licina

When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability. Read more

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What to do if someone builds bad backlinks towards your website

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So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards this article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery. Read more

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Customer reviews and their influence on conversion rate and search engine CTR

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Customer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and point out some of the best practices in acquiring these reviews and implementing them properly into your store. Read more

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Inchoo Team Segmentation

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Customer segmentation is one of the most powerful tools used by marketers today. Magento offers some great segmentation options you can use out of the box with its Enterprise Edition. But, here we’ve done some of the work for you – check out the latest Inchoo Team Segmentation!

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Robots.txt vs meta tag conflicts

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Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations. Read more

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