Online Marketing

Google Tag Manager and its role in eCommerce

Hit It - interview

Last month was busy (or, at least, busier!) for one of our consultants. Apart from his daily activities: monitoring key performance indicators of client’s online store, suggesting improvements and overviewing key trends in the world of eCommerce to help them stay ahead of the competition, he also had an opportunity to speak at 3 various conferences. Not that he has any favourites, but today we’ll see what it was that made HitIt so special and what he talked about.

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Why should you care about broken links on your online store?

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Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?

Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.

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2 things you can do to make your visitors hate your online store less

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Some of your visitors hate the experience they have when they’re browsing your store. It doesn’t matter who you are, it’s true. You can’t satisfy everyone as some people prefer to do things one way while others like it the other way around. In future we will have online stores so predictive of your visitors preferences that it will completely adapt the user interface dynamically based on what it knows about your visitor. There are some stores and services that already do that but it’s still very basic and not something we could call automatic and complete user interface change and adaptation to customer’s needs.

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Common Magento 2 SEO mistakes

featuredMagento2SEO

Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.

We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.

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