The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.Read more
Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.
This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.Read more
When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.Read more
In my last conversion rate optimization post – Optimize your checkout process to stop losing customers, I was showing what you lose if you don’t do CRO. And now, in this post, I would like to show you what you can get if you do it… On an example of my imaginary store.Read more
I’ve seen a lot of Magento websites get a message within Google Webmaster Tools saying “Googlebot found an extremely high number of URLs on your site: example.com”.Read more
We’ve been in Magento business since the beginnings of this industry in 2008 and watched both default Magento’s SEO functionality and Magento SEO extensions evolve and improve. We’ve never developed our own Magento SEO extensions which is why I believe I can give you an honest, unbiased opinion on this issue.Read more
Online stores often have some real world physical brick and mortar stores where they sell the same products as well. Lots of Magento merchants use different store locator extensions to handle the necessary functionality.Read more
We often have a favorite store where we like to buy our products. For instance I like to buy groceries, clothes, and certain electronics like laptops, gadgets and mobile phones in stores I trust and where I’m comfortable buying in. When I need some of those products, I know which stores are best for me and that makes me not to think about other stores at all…Read more
After two weeks of studying and preparing, yesterday I received a passing grade on the Google Analytics Individual Qualification (GAIQ) exam. If you are interested in taking the exam, here are some useful pointers that will help you in your preparation.Read more
Here at Inchoo, we’re a big fans of Vine app. For those of you who don’t know what Vine is, it’s basically a mobile app which allows you to record six second videos which can then be posted to Twitter or Facebook. In this blog post, I will show you various creative ways you can use Vine videos to produce fun and engaging video content for your customers.Read more
With all the social media hype going around, it feels like email marketing somehow is left behind. Unfairly, if you ask me. Even though email marketing is not a new channel, it’s still one of the most effective ways that you can use to connect with your customers. In this post I will present you 5 simple techniques that can take your email marketing to the next level, especially if you are now just sending basic email newsletters to your entire database.Read more
If you are a online store owner and you don’t have a blog, you are missing a great opportunity. In this article I will outline 3 main reasons why you should integrate blog into your E-commerce strategy.Read more
Last week my friend on Facebook recommended me a book that I should read, so I went to my local bookstore and tried to find it. Unfortunately, they didn’t have the book that I was looking for, so I went to their online shop and bought my book there.
The whole process got me thinking how gone are the days of a single channel shopping. We, as customers are using multiple channels and touchpoints before actually making a purchase, and what’s interesting is that often website or mobile phone are the first touchpoint of interaction with the brand.Read more
If you are an online store owner, then using custom Google Analytics dashboard is a must. It will save you time and effort of browsing through all these separate tabs inside the Google Analytics interface. I decided to share with you one dashboard that I am using on a regular basis.Read more