Digital Marketing

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

By: Tea Pisac Benes, Last updated: Aug 28, 2023 | Published: Aug 28, 2020

Digital Marketing

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading.

Getting started with eCommerce personalization

By: Zoran Vorkapic, Published: Aug 27, 2020

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement.

How to Check Buy Box Eligibility on Amazon?

By: Davorin Cernoga, Published: Aug 19, 2020

Digital Marketing

How to check Buy Box eligibility on Amazon?

You probably understand the importance of the Buy Box on the Amazon product page and its impact on sales.

Here’s a fact that might surprise you – almost 90% of all sales on Amazon go through the Buy Box.

This is not a blog post about how to get Buy Box on your product landing pages or what metrics can influence eligibility.

This is a blog post about how to check Buy Box eligibility for single products.

Monthly Charging Limit Reached in Google Ads?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Aug 14, 2020

Digital Marketing

Monthly Charging Limit Reached in Google Ads?

What happens when you suddenly see a message in your Google Ads account that says “Your monthly charging limit is reached”?

You might think at first that your monthly budget is depleted. But then you realise: there is no monthly budget. Google Ads campaigns work on a daily budget.

You can’t set a monthly budget on your Google Ads campaigns.

You again read the full message. This time you might notice the word “charging”. Now, this could be the sign of a big problem when it comes to charging your credit card.

When is the time to start selling online?

By: Maja Kokolari, Last updated: Aug 28, 2023 | Published: Jun 10, 2020

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

Are you ready for Gen Z eCommerce?

By: Davorin Cernoga, Last updated: Aug 29, 2023 | Published: Jun 10, 2020

The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.

Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

How to configure your Google Shopping Feed in Magento

By: Andreja Cicak, Last updated: Apr 12, 2024 | Published: Apr 28, 2020

How to configure Google Shopping Feed in Magento

If you’re running an online shop, you know how important it is to be present when your customers are researching the market to find their desired products. Since Google has just announced that Google Shopping opens up for free product listing ads, we’re bringing you a brief guide on setting up and optimizing your product feed through Magento and Google Merchant Center.

Customer Value Report in Google Ads & How To Use It

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Apr 22, 2020

Digital Marketing

What is customer value reporting in Google Ads? This is a new report found in Google Ads that can help us understand our customers better. And with a better understanding of who our customers are – we can make even better campaigns with ads designed just for them.

Read on to learn how to read and analyze this report and how to use it to improve your campaign results.

Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

By: Tea Pisac Benes, Last updated: Apr 12, 2024 | Published: Apr 14, 2020

Digital Marketing

Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Are you looking for ways to optimize your Google Shopping campaigns for a holiday season? Or do you have some non-niche related sale that has been happening only on your site, and you want to make the best of it?

If your campaigns have been using some of the smart bidding strategies like Target ROAS or Target CPA – read on and find out how to fine-tune your Google Ads campaigns to make the most of your sale season.

How popular is Magento in 2020?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Mar 02, 2020

Digital Marketing

Inchoo was founded in 2008. Around the same time, the Magento came to life as one of the eCommerce platforms and solutions for online stores. We have been with Magento right from the start, following all its iterations, ups and downs.

It had its share of fame during the years. But now, 12 years later, the question is – How popular is Magento in 2020?

How accurate is fresh data in Search Console reports?

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Feb 19, 2020

What was one of the most wanted requests from SEOs around the world when it comes to data from Search Console? Its freshness. And Google gave it to us. But, how accurate is that data? Read on to find out what we have found out.

How to achieve triple-digit growth for your eCommerce business? Learn from us at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 29, 2023 | Published: Sep 19, 2019

At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.

Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.

At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.

Implement search intent keywords for better eCommerce results

By: Bruno Mitrovic, Last updated: Aug 28, 2023 | Published: Aug 29, 2019

Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.

To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.

Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.

Meet our team at ad:tech London!

By: Zrinka Antolovic, Last updated: Aug 28, 2019 | Published: Aug 22, 2019

ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.

We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event! Read on to get all the details!

How to set up Google Shopping promotion: Magento 2 & Google Merchant Center side

By: Tea Pisac Benes, Last updated: Apr 12, 2024 | Published: Jul 23, 2019

Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?

Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!

We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines.

SEO Checklist for Magento 2 Migration

By: Andreja Cicak, Last updated: Nov 12, 2021 | Published: Jul 11, 2019

Whether you’re considering building a new store on Magento 2, or you have already started the transition, there are (more than) a few things to keep in mind to ensure your traffic and (more importantly) revenue don’t get lost during the migration.

Migration to Magento 2 is stressful for every store owner, but the change is inevitable. We have already prepared a list of the most common SEO mistakes during the migration, but we wanted to do more, so we decided to create this SEO checklist to make your transition as smooth as possible.

Google Ads Local Action Conversions

By: Davorin Cernoga, Last updated: Aug 28, 2023 | Published: Jul 08, 2019

Digital Marketing

What happens when you check your conversion action tab and see new ones that you haven’t set up yourself? You may think at first that someone has unauthorized access to your campaigns, but then, you see that source for these conversions is “Google hosted”.

You have just discovered Local Actions Conversions in your Google Ads account. Google system has set up these automated conversions. Let’s dig in and learn a little more about them, shall we?

The importance of product photography in eCommerce

By: Josipa Bjelobrk, Last updated: Apr 12, 2024 | Published: Jul 04, 2019

Let’s talk about product images as the most important content in your eCommerce website, or is it?

Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.

According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.

Can We Optimize Google Ads Negative Keywords?

By: Davorin Cernoga, Last updated: Apr 12, 2024 | Published: Jul 02, 2019

Digital Marketing

This is going to be a strange blog post. Why? Because there are two kinds of people. Firsts are those adding negative keywords in their Google Ads campaigns (in mostly) exact match. The second group of people are the ones that are adding negative keywords using more logical, one could say even strategic, way.

Which one are you?

B2B Marketing Expo – where marketing meets eCommerce

By: Aron Stanic, Last updated: Jul 23, 2023 | Published: Apr 05, 2019

B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.

This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.

What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.

How can machine learning improve your B2B online sales?

By: Aron Stanic, Last updated: Apr 12, 2024 | Published: Mar 14, 2019

B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.

With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.

And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.

Meet us in London at B2B Marketing Expo!

By: Aron Stanic, Last updated: Apr 12, 2024 | Published: Feb 18, 2019

B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.

And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.

How to tame the new Google Keyword Planner?

By: Bruno Mitrovic, Last updated: Apr 12, 2024 | Published: Aug 28, 2018

Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that.

Research and analyse your competition to expose your opportunities

By: Zoran Vorkapic, Last updated: Apr 12, 2024 | Published: Aug 14, 2018

Research is like peeling an onion – the more layers you peel – the more you reveal. You may even find that your idea isn’t as unique as you thought, but still, wouldn’t you like to beat the competition sooner rather than later? Don’t risk learning the hard way – get to know your competition on time. Knowledge is power!

Are you ready for new Google Ads experience?

By: Andreja Cicak, Last updated: Apr 12, 2024 | Published: Jul 10, 2018

When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).

Editing robots.txt in Magento 2 Admin

By: Toni Anicic, Last updated: Aug 28, 2023 | Published: Jan 23, 2018

In the last few versions of Magento 2 a few shiny new features regarding robots.txt appeared and they bring some interesting issues with them. In this blog post, I’ll attempt to walk you through all of the different cases you can encounter while modifying the Magento 2 robots.txt file.

Inchoo is now a Google Premier Partner!

By: Andreja Cicak, Last updated: Apr 12, 2024 | Published: Sep 19, 2017

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

How to modify default meta description, title, and keywords in Magento 2

By: Toni Anicic, Last updated: Nov 03, 2017 | Published: Sep 13, 2017

Magento 2 Default Meta Description Keyword and Title how to edit

The default description, default title, and default keywords input fields in Magneto administration used to create SEO issues for store owners ever since version 1.X of Magento. Magento versions 2.X are no exception to this issue.

Setting the Audiences for Successful Ecommerce AdWords Retargeting and Remarketing Ads

By: Vanja Bunjevac, Last updated: Apr 12, 2024 | Published: Aug 31, 2017

If you don’t run retargeting and remarketing ads, your marketing efforts may not be as profitable as they could be. On average, only 2% of visitors convert during their first store visit, which leaves staggering 98% of visitors unconverted. This is why we use retargeting and remarketing strategies.