When thinking about having featured products on your Magento store, SEO benefit is probably not the first thing that comes to your mind, however, SEO benefit exists.
Since the web is constantly changing, search engines are following as well, and with the dawn of the real time web, SEOs noticed Google started giving some credit to the websites that are regularly updated. As the matter of fact, having a regularly updated homepage is often a solution for many SEO problems websites encounter.
I’ve seen a lot of Magento stores that have a completely static homepage and experience some problems with indexing. You can see them complain at Magento forums every now and then about not being able to make Google index their online store.
I’m not saying that having featured products (regularly updated content on homepage) will fix all of your indexing problems, chances are your problems might be in some other aspect of on-site optimization, however, it’s something that will improve your indexing for sure.
Inchoo has developed a featured products extension for Magento that can be downloaded and used completely free via Magento connect. Feel free to test it and come back with any comments. It has already been downloaded over 1 000 times via Magento Connect.