The next wave of consumers is here. And they are on their way to becoming the biggest group of all. Maybe it’s enough to say that this group has never known a world without the internet or mobile phones.
Given only that, they will certainly make the world of eCommerce change its “old ways.” It is becoming crucial to reveal the habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.
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Ecommerce isn’t easy. Or, to be more precise, it isn’t easy if you want to do it right from the start. If you want a good, quality product, you must be ready to invest a lot of time and effort in research.
In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid.
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What’s the state of Automotive Aftermarket eCommerce in 2020? What are some of the common pain points of businesses in the aftermarket auto parts industry?
How are they solving challenges with large catalog handling, product fitments, and user experience? Are they making it easy for their customers to find exactly what they are looking for?
Read on to learn more about the trends and most common issues merchants are trying to solve.
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Lazy loading is an effective way to improve your frontend performance. And that’s especially important on eCommerce websites. In this article, you will read (and learn) how to reduce page load time by loading your
Let’s get started with lazy load!
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Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.
To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.
Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.
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Logging is an important part of every development process. Logs provide insight into system processes of Magento 2 and are a great tool for tracking errors, significant events, exceptions and many more. In order for the logging library to be properly implemented with Magento 2, it must comply with PSR-3 standard.
Magento 2 comes with built-in logging solution based on Monolog Library which will be analyzed further in this article.
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ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.
We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event! Read on to get all the details!
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We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.
Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.
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“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?
I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.
But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.
Now, the question is – is it really that difficult to choose the right eCommerce development agency?
To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.
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Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?
Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?
Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out!
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We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.
And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.
Take a look at how Clutch works and what our clients shared about working with us.
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Magento Imagine 2019 was the last Magento flagship conference of its kind. It will take a different outlook next year alongside Adobe Summit 2020.
And since what happens in Vegas never really stays in Vegas, here are the main takeaways from this year’s gathering of Who’s Who in Magento and eCommerce.
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B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.
This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.
What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.
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B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.
With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.
And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.
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Magento. Software Testing. Party. That pretty much sums up 4 crazy days that are expecting developers who’ll go to MageTestFest. Florence (Italy) will host developers who are ready to get blown away by knowledge and expertise of speakers who worked hard to be able to stand in front of us all and share valuable insights! We know the value of this specialized event, that’s why we’re sending our Stjepan Udovicic and Tomislav Nikcevski to get in-depth knowledge and tips & tricks of testing.
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B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.
And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.
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To kick off the year, I’ve talked to Adrian Bece, one of our frontend developers who has been delving deep into PWAs and is among the most active contributors to Magento’s official PWA Studio. Take a look at what he had to say about the state of PWA in the world of Magento and eCommerce, his analysis of the solutions that are already out there, and a reflection on how contributing to open source projects helps him hone his development skills.
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If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?
Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.
Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?
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Hi everyone, in my first-ever article, I’ll show you how to setup your custom theme workflow in the latest Sylius release (1.3.0), powered with webpack and with latest Symfony 4 standards. If you haven’t read Stanislav’s articles about Sylius frontend overview and setting up a custom theme, go check it out so you can understand this part completely. 🙂
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To continue contributing to the series of blog posts about Sylius theme development, I would like to dig deeper in creating and modifying the custom theme. I’ll write about the scenario where the client wants to implement a custom design and use their own theme for the frontend experience. There are also a few things to explain in term of Sylius theming, customizing template, and creating and using new custom theme, so I’ll cover that too.
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This post is for you if you are a frontend developer working on Sylius eCommerce platform and you want to build a custom theme for your client. Sylius is mostly oriented towards backend developers and frontend part is only necessary to show what can be built on top of the platform. Frontend segments don’t come with much documentation or guidance, and what is available will help you with the kick start, but after that, you are on your own.
But wait, please, don’t be scared, this platform is actually very easy to use and modify once you master it. In the end you will be able to create anything what you or your client wants. In the very near feature in one of the next releases we are looking forward to seeing a new default theme for Sylius that has all out of the box functionalities which will show the true power of Sylius and what can be built on top of it.
In the meantime, read on…
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Routing in React is quite complex, and trying to adapt it to work with Magento 2 can be a very challenging task, considering how many URL-related functionalities (like URL rewrites) Magento 2 offers. Luckily, Magento PWA Studio comes with a built-in solution for handling Magento 2 URL-s which is very flexible. In this article, we are going to take a look at the Magento PWA Studio routing and Root Components concept.
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You probably noticed that Magento PHP 7.2 support patches are available for download HERE (Magento Open Source version).
For Magento Commerce customers, you should find the patches under Magento Commerce 1.x > Support Patches and Security Patches > PHP Compatibility patches in the Downloads section of your account.
We at Inchoo worked on this contribution, so we decided to share a few more words about it, especially because we noticed that Magento released patches in somewhat different format than usual.
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Since Reacticon conference in March, we’ve been eagerly awaiting for a chance to get our hands on the Magento PWA Studio. For the past month or so, we have dived deep into early development release of Magento PWA Studio and wanted to give a general overview of the toolkit.
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When I first started with PHP a long time ago, I really had trouble setting up work environment.
I had no clue about what I was doing.
Don’t ask me how, but I ended up with Apache Tomcat running PHP.
Honestly, I don’t know if I could even set up such a blasphemy today.
We are very proud to present one of our ex-coworkers – Mladen Lotar who will be joining us at Meet Magento Croatia 2018 stage with his assessment of the “Production grade PWA”. With a couple years of experience in developing PWA’s, he is more than eligible to talk about its history as well as giving the future overview.
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Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that.
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You are in a hurry and you do not want to manually type indexer codes to reindex? Well sit back and keep reading, you are in for a treat.
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Remember those days when you could easily deploy something to production without executing each time a number of commands and clearing cache a few times meanwhile? Yeah, me neither.
Every modern framework or platform has their own individual perks that shape our development and deploying process. Magento is no different here and its deployment process can be a challenge for newcomers.
In this post, we will introduce Deployer, automated deployment tool for PHP.
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As a website owner, you’ve probably invested a lot of time and money in development, UI design, marketing etc. But what was the last time you asked yourself questions like: “How easy is for users to find what they are looking for? What frustrates them? How do they feel and will they come back?”
Online shopping went through a dramatic transformation in the last few years. The responsive design is adopted and it is needless to say mobile is important in 2018, so what’s the next big thing?
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