Building a new eCommerce web store, or upgrading an old one?
The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.
Because of that, we have thought of some that should be of great help to you.
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We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.
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At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.
Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.
At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.
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Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.
To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.
Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.
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ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.
We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event! Read on to get all the details!
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It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.
Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.
In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021.
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We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.
Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.
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Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?
Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!
We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines.
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“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?
I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.
But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.
Now, the question is – is it really that difficult to choose the right eCommerce development agency?
To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.
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Let’s talk about product images as the most important content in your eCommerce website, or is it?
Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.
According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.
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Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?
Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?
Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out!
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We have been named Top Magento Developers in 2019 by Clutch, an independent review and ratings company. While this is a great honour, it is also a recognition of the hard work all of our teams have been putting in.
And it feels great to be acknowledged, especially since the biggest weight in Clutch rankings comes from unbiased interviews with our clients, conducted by Clutch team.
Take a look at how Clutch works and what our clients shared about working with us.
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Magento Imagine 2019 was the last Magento flagship conference of its kind. It will take a different outlook next year alongside Adobe Summit 2020.
And since what happens in Vegas never really stays in Vegas, here are the main takeaways from this year’s gathering of Who’s Who in Magento and eCommerce.
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B2B Marketing Expo is one of the leading digital marketing events in the UK. With us mostly being present at eCommerce and Magento conferences so far, we took ourselves out of our comfort zone.
This was also a good opportunity to present some of our own achievements in the digital marketing area. 2019 event took place in London on March 28-29, and we had a 4-person team representing Inchoo.
What did we learn about exhibiting at this type of an event? How did we present ourselves and what are we bringing home? Take a look at our event review below.
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We’re happy to announce the pending rollout of the greatest ever cart abandonment solution for your Magento stores, BrexitCart.
Exhaustive testing conducted in controlled environment saw a staggering 96,4% drop in cart and checkout abandonment rates across all desktop and mobile sessions combined. This means in 27 out of 28 cases the customers REMAINed throughout the entire cart and checkout process, with only 1 out of 28 eventually deciding to LEAVE.
Check out the details below.
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B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.
With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.
And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.
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For every serious eCommerce business, there comes a time to invest in implementing an ERP solution. For every serious business that already operates with an ERP system, there comes a time to open up a new sales channel, an eCommerce website.
In each of those cases, they need strong support from both ERP and eCommerce sides, and finding quality partners that can work together can be a hassle.
We are happy to have found a top notch ERP solutions integrator we can happily work with and recommend to our clients. We talked to Josip Penavić of Adacta, Gold ERP and CRM Microsoft Partner. Read on to learn firsthand some of the challenges and best practices of integrating eCommerce website with an ERP system.
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B2B Marketing Expo in London is one of the most sought after marketing events for B2B businesses. Knowledge sharing, latest trends in marketing technology, and new business opportunities – that’s what you’ll find at ExCel London on March 27-28, 2019.
And we will be there – see who’s coming and what you can expect from us at this event! You can also schedule a meeting with our team below.
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If you have been involved in building your eCommerce website on Magento, you’ve probably come across some frictions between designers, frontend developers and online marketing team (I’ll leave out all other possible connections for the time being). Why?
Because, more often than not, the UX/UI designers on the project are “outsiders” who may have some great work behind them, but lack eCommerce and, in particular, Magento knowledge.
Now, is that even important? Should a designer understand the platform they’re designing for? And, let’s push that even further – should your designer be Magento certified?
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The benefits of ERP (Enterprise Resource Planning) and eCommerce integration are immense when the process is done the right way. ERP presents the “backbone” of your business and a powerful software system designed to integrate and unify the main functional areas of your organization. What should companies keep in mind when planning the integration of two key systems in their business operations – ERP and eCommerce platform?
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As almost in every business, things in eCommerce tend to happen very fast. On a daily level, we need to analyze a lot of things, make a lot of decisions and decide on a bunch of models, approaches etc. Off course, some of those are small things which are a part of our daily routine. But some of those are rather big and tend to have a major effect on us, as well as on our company. I am talking about the projects which are the bread and butter of our business, and the focus of our work. More precisely, I am talking about our efforts to evaluate projects and decide whether to accept the project or not.
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Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that.
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A few months ago, I’ve started working at Inchoo as a project manager. This eCommerce company serves many different businesses worldwide through 10-year history and I was keen to know which project I will get first. While waiting, I’ve gotten to know my colleagues, learned about some of the key processes, tools and how to tweak the coffee machine. Initially, I expected I’ll have a clean start with a project, and that the whole process will have a linear learning curve for both me and the client. I was wrong.
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Research is like peeling an onion – the more layers you peel – the more you reveal. You may even find that your idea isn’t as unique as you thought, but still, wouldn’t you like to beat the competition sooner rather than later? Don’t risk learning the hard way – get to know your competition on time. Knowledge is power!
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When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).
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From the very start, this journey was meant to be great and sure it was! We have heard only the best about both Leipzig and previous Meet Magento conferences, and Antun, Aron, Dunja and I made a great trip team. I was given the honor of writing a recap of it so as a Meet Magento first-time-participant I will do my best. 🙂 Just a short overview to make it all clear before we start.
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Five of our Inchooers went to support, network and learn something at Meet Magento Italy. Inchooers Hrvoje, Ivan, Zelimir, Nenad, and Tomislav packed their bags and visited the dreamy city of Venice.
Nenad even had a special mission – to get on the #MM18IT’s stage and talk about PWA. He was explaining PWA as a concept in the context of Magento.
In this interview with the guys, you can read about the trip, the takeaways from Nenad’s lecture and about Inchoo’s plans with PWA. For this last matter, if it’s TLDR; we’re dedicating almost the entire development track of Meet Magento Croatia to PWA! 🙂
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As many folks that have attended Imagine conference will write a blog post about their experience, I was wondering how my blog post could differ. I don’t want to just share what was happening there, as this whole adventure is hard to put into the words and Magento has already covered it pretty well.
But let’s see what I will be able to deliver.
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For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.
Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with two platforms: Magento and Sylius and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.
Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team.
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In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.
From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!
Let me tell you more about this project.
Read moreDrop us a line. We'd love to know more about your project.