January 2020 was very eventful for Inchoo. A team of four went on a road trip to Germany with a few goals in mind. It was a healthy mix of business topics, plans for the future, and some exploration of the things to come in eCommerce in the next several years. Read on to see what we did and what we learned along the way.Read more
The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits.
Why is this important? Why should you update the PHP version? How to do it with as little friction as possible? Read on!Read more
When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?
Are there important reasons to give a local eCommerce web development agency an advantage over a global one?
No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.Read more
Building a new eCommerce web store, or upgrading an old one?
The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.
Because of that, we have thought of some that should be of great help to you.Read more
We are proud to share that our lovely client Zee & Co, an independent fashion retailer operating from the UK, but selling globally through their Magento online store, won Best Mobile eCommerce Award 2019 at prestigious eCommerce Expo & Awards ceremony in London this Wednesday (September 25). Read on to find out more about these awards and how we helped our client get there.Read more
At the time when new technologies are emerging almost every week, it is quite difficult to keep up with everything that helps us grow. In almost every field, digital marketing has triumphed over traditional advertising channels, and this is especially true in data gathering and measurement.
Today, with the rise of machine learning, we are again at the brink of a revolution, and digital marketing expertise is becoming more important than ever to those that want to stay or become competitive.
At ad:tech London, our Digital Marketing Team Leader, and eCommerce Consultant Vanja Bunjevac will give a talk named: Data-driven decision making: Embracing technology for triple-digit growth. For those wanting to catch a glimpse of the topic before the main event, I had a little chat with him to share his views on the future of digital marketing in eCommerce.Read more
Being a “Magento merchant” has resonated with the eCommerce industry throughout this decade. Many businesses were proud to be a part of this vibrant and innovative ecosystem that took the global open source eCommerce platforms market by storm.
Magento has been, and still is, almost a household name for anyone in the eCommerce business. Hey, it even tipped the scales in the Magneto vs Magento fight.
And with hundreds of thousands of stores out there still running on Magento, vast majority is still using its inaugural version, Magento 1. Now the time has come to make some decisions. Read on to see how you can make the right choice for your business!Read more
Behind every online search, there is a user’s intent – the information they are looking for, the product they want to buy or the service they want to use. If you are looking to improve the results of your eCommerce PPC and SEO efforts, you should create and optimize your content with your users’ and potential buyers’ search intent keywords.
To clarify, keyword intent represents one of the most important elements of SEO and paid search. This is why you should know how to properly identify it and make the best out of it.
Keep reading to learn how can you boost your traffic and sales with proper identification and implementation of intent-driven search keywords.Read more
ad:tech in London is an event for all marketers and advertisers on the lookout for self-development, business growth, upskilling, and having a great time in the company of thousands of enthusiastic industry peers. Co-located with eCommerce Expo and two other events, this is a unique opportunity to learn from the best and establish new contacts.
We will be there too – more specifically Maja, Vanja, and Dražen! To meet us and see how we can help your business, find us at our stand and come to our talk about data-driven decision making. You can also order your FREE tickets for the event here! Read on to get all the details!Read more
It’s been over a decade we’ve been surfing using our mobile phones. Gone are the days we browsed the internet on mobile phones in a hurry, used it to kill some time while waiting (or riding) the bus or to check the weather for the day.
Over the years, our mobile phones became fierce rivals to our desktop device, and they are slowly and surely taking over.
In 2018, mobile sales accounted for nearly 40% of all retail eCommerce in the US, and projections are, that this will surpass 50% by 2021.Read more
We are delighted to share that our client Zee & Co, a UK independent fashion retailer, made it all the way to the finals at this year’s eCommerce Awards.
Best Fashion eCommerce, Best Mobile eCommerce and Best Use of a Multichannel – those are the 3 categories where they excelled and earned their seat at the table with other amazing UK businesses. Read on to get the details on how they got here and how we helped along the way.Read more
Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?
Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!
We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines.Read more
“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?
I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.
But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.
Now, the question is – is it really that difficult to choose the right eCommerce development agency?
To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.Read more
Let’s talk about product images as the most important content in your eCommerce website, or is it?
Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.
According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.Read more