In this article, I will try to give you some ideas on how to create a detailed product level performance report so you can easier identify areas for improvements within your Shopping campaign.Read more
Inchoo is a 7-year-old.
Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.
Newest one is the Google Partner badge.Read more
The SEO industry exploded with news about RankBrain, a new artificial intelligence that recently became the 3rd most important ranking signal out of hundreds of ranking signals Google uses to determine which page deserves which organic ranking spot.Read more
If someone asks you which result in Google gets the most clicks, you’d probably say the first result. Several years ago, you’d be absolutely right.Read more
Everybody knows that correlation does not equal causation and that is especially apparent in the world of SEO. But what if we’re measuring the correlation of ranking high with a factor that Google told us does indeed influence rankings? I guess that fact gives additional weight to the correlation study.Read more
Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.Read more
Nowadays, eCommerce market in many niches is extremely competitive. Customers have more choices than ever which has several major implications on eCommerce businesses sales performance.Read more
There is a good old saying stating that one picture is worth a thousand words. Kevin Systrom and Mike Krieger very quickly became a world class proof of combining good quotes with even better business results.
So, why are creators and co founders of a constantly rising phone app, Instagram, and the surrounding mist of statistics to be trusted? More importantly, what does that have to do with eCommerce? How to break the rules or make a few new ones by showing up on the photo radar of 300 million users.Read more
While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:
A well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).
Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.Read more
You heard it right. Google might no longer show your title tag in search results. But don’t panic, you still retain some level of control over what’s shown using certain microdata markup implementations.Read more
When looking at year over year eCommerce conversion rate growth (or fall) many eCommerce business owners might come to wrong conclusions unless they dig deep enough.Read more
I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.Read more