Category / Online Marketing
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AIDA in eCommerce – Landing on product pages

18th APR 2011 | Posted by Toni Anicic in Online Marketing
AIDA in eCommerce – Landing on product pages

AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store. Read more

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Linking practice to theory

15th MAR 2011 | Posted by Marina Jeger in Fun & Events, Online Marketing
Linking practice to theory

People say that practice without theory is empty, and theory without practice is blind. Yet another example of making links between theory and practice was Tomislav’s lecture about developing a successful IT company on a bedrock of blog writing and personal employee branding. It was a real eye-opener to many first-year master’s degree students at the Faculty of Economics in Osijek. In the classroom with almost hundred students and no empty seats, Tomislav talked about key factors and decisions that took Inchoo from a one-man show to a fast-growing company with world-recognized expertise in Magento consulting, design and development.
Read more

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mCommerce – Consumers are ready, industry is not

7th MAR 2011 | Posted by Toni Anicic in E-Commerce, Online Marketing
mCommerce – Consumers are ready, industry is not

mCommerce (mobile commerce) is here to stay and due to the recently published researches, we have data to back it up and predict the growth. The only problem is, consumers seem to be accepting the change much faster than the industry is. Since both mCommerce and eCommerce are growing sectors, we know they will continue to coexist, however, eCommerce industry seems to be not very agile when it comes to upgrading their solutions to fit the small screens. Read more

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Magento and rel=canonical

16th FEB 2011 | Posted by Toni Anicic in Magento, Marketing, Online Marketing
Magento and rel=canonical

photo of twins by e³°°° @flickr

A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.

I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue. Read more

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Where were you from in 2010?

19th JAN 2011 | Posted by Tomislav Bilic in Online Marketing
Where were you from in 2010?

If you are a regular visitor of our blog, you will know that we usually write about Magento. Sometimes about WordPress, tools we use or we are just making fun. This article is a little different. It is not about us. It is about you. We will overview 10 top world cities that visit this site. This way we wish to thank you for your visits, comments and inquiries. :) Read more

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Google AdWords free coupon is not really free

3rd JAN 2011 | Posted by Toni Anicic in Online Marketing
Google AdWords free coupon is not really free

by costi/sxc

What a title, right? When I say Googl’s AdWords free coupon is not free, I don’t mean like you’ll probably spend some of your money afterwards (which is also probably true) kind of not free. I mean literally, if Google gives you $100 free coupon, Google will earn $100. Read more

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Magento Conversion Rate Optimization – Cart and Checkout

20th DEC 2010 | Posted by Toni Anicic in Online Marketing
Magento Conversion Rate Optimization – Cart and Checkout

In this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page. Read more

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Ecommerce is growing. But how fast?

25th NOV 2010 | Posted by Oleg Chehovsky in E-Commerce, Online Marketing

Ecommerce is growing. But how fast?

Everyone knows that the ecommerce industry is growing.
But do you know how fast? Or what percent of all the retail sales it takes? Read more

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Works out of the box!

11th NOV 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing
Works out of the box!

Every now and then someone in the social web world asks for eCommerce solution recommendation. One of the awesome trends I noticed in these answers is the answer of a “happy customer” that goes something like this Read more

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Magento and Google Services Integration – All-In-One Guide

26th OCT 2010 | Posted by Toni Anicic in Integration, Magento, Online Marketing
Magento and Google Services Integration – All-In-One Guide

There are tutorials all around the web as well as at the Inchoo website that guide you through various Google services integration with Magento eCommerce platform. I wanted to unite all of these resources on one place and also bring something new to the table. Read more

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