Online Marketing

Why should you care about broken links on your online store?

Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?

Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.

Read more

2 things you can do to make your visitors hate your online store less

Some of your visitors hate the experience they have when they’re browsing your store. It doesn’t matter who you are, it’s true. You can’t satisfy everyone as some people prefer to do things one way while others like it the other way around. In future we will have online stores so predictive of your visitors preferences that it will completely adapt the user interface dynamically based on what it knows about your visitor. There are some stores and services that already do that but it’s still very basic and not something we could call automatic and complete user interface change and adaptation to customer’s needs.

Read more

Common Magento 2 SEO mistakes

Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.

We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.

Read more

Inchoo is now a Google Partner

Inchoo is a 7-year-old.

Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.

Newest one is the Google Partner badge.

Read more

No words, but Instagram talks

Being well aware of the fact that 300 million people exist on only one social platform isn’t enough. Instagram is taking the lead in customer retention and engagement so listen carefully when I say – if eCommerce and social media aren’t married already, they soon will be so here are a few ways, like in good ol’ times, of taking the advantage of the marriage.

Read more

Making 300 million people count for your business

There is a good old saying stating that one picture is worth a thousand words. Kevin Systrom and Mike Krieger very quickly became a world class proof of combining good quotes with even better business results.

So, why are creators and co founders of a constantly rising phone app, Instagram, and the surrounding mist of statistics to be trusted? More importantly, what does that have to do with eCommerce? How to break the rules or make a few new ones by showing up on the photo radar of 300 million users.

Read more