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Andreja Cicak

Digital Marketing Manager

Andreja Cicak

Digital Marketing Manager's job is perfect for curious Andreja! Challenges of lifting up and improving brand’s online reputation and attracting new customers through SEO, Usability, AdWords and Analytics push her to learn more and more each day.

Certifications and awards are not strange to her. Besides Google and Digital Marketing certifications, her learning and contributing effort is also recognised in formal education. Andreja is an author of seven publications and honoured by the University and Dean for great success.

After college, Andreja worked as a Marketing Assistant at IT Company, where she created and performed marketing strategy. On her professional journey, there was also a short trip to freelance waters as a Content writer, Copywriter, SEO analyst and Creative Marketer while following the rules of the almighty Google.

Talking about short trips, they are hers favourite weekend occupation. She is “just drive, no matter where” type. eCommerce makes her happy, both at work and at home. As someone who enjoys online shopping so much, whenever something she ordered arrives, makes her feel like it’s her birthday! Andreja is also a huge Marvel fan.

  • Google Analytics Certified
  • Google AdWords Search Certified
  • Google AdWords Display Certified
  • Google AdWords Shopping Certified
  • Google Adwords Mobile Certified
  • Google AdWords Video Certified
  • Magento 2 Certified Solution Specialist

Latest posts by Andreja Cicak

SEO vs. PPC: Structured data markup for product variants

You did it – you finally did it! You’ve implemented all recommended types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.

Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.

Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.
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