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Aron Stanic

Head of Marketing

Aron is our Head of Marketing who is steering marketing activities, making sure our service offering and the value we bring to our clients, partners and wider community is communicated in a clear way. He is also responsible for establishing strategic partnerships across the eCommerce ecosystem.

Working with people and businesses from different industries helps him understand the clients needs better. Before joining Inchoo team, Aron was able to work his way through several jobs in diverse environments – from business incubator for startups to an international CRM company and local center for entrepreneurship. He graduated from the Faculty of Economics in Osijek, where he also earned an MBA equivalent.

Aron enjoys spending free time with his family (wife, son and daughter), but also seldom misses out on a tradition - Saturday morning coffee with a bunch of his old friends (including Tomislav and Drazen. He loves sharing knowledge and experience with others through presentations, so he’s often seen as lecturer and mentor, especially in our local IT community. Before - runner, swimmer, basketball player, now - active and happy while trying to keep up with the energy of his two kids.

Latest posts by Aron Stanic

eCommerce UX Scorecard – what is it and how to use it?

Are your optimizing for conversions? How do you measure the impact of UX design and incremental changes on an eCommerce website? What are the key metrics (KPIs) you should track to effectively monitor your website’s performance?

Is there a one-size-fits-all type of a report that can give you good enough clues on just how successful are all the efforts you (or an agency you are working with) are putting in? To see the results your optimization efforts brought in?

Here is a really good solution we’re introducing in working with our clients. An eCommerce UX Scorecard – check it out! Continue reading

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