Back to all team members

Maja Kokolari

Chief Marketing Officer

Maja Kokolari

As the Chief Marketing Officer here at Inchoo, Maja is focusing on coaching and mentoring the team to grow in lead generation, sales, and marketing skills. She also has the opportunity to improve internal processes, set up and improve sales and marketing tools, and encourage the individuals in the team to grow professionally and enhance team targets.

We can definitely say Maja is a natural problem solver. She actively supports the “Work Smarter, Not Harder” phrase as she believes that by keeping the focus on what really matters, automating more tasks, measuring your results, and not time spent, is far more important than the hours behind the desk.

Maja previously worked at a destination management company as a business development manager, which allowed her to develop organizing, planning, and implementing business strategy skills. She also traveled the world on cruise ships while working as a fully certified Yoga, Pilates, and Spinning instructor, and she plans to return to cruisers and travel, but only as a guest.

Her guilty pleasure is to chill after a busy day watching Netflix. She says movies based on true stories are her favorites. Since her teenage years, she always wanted to be a part of IT. Although she didn’t see how that would be possible since she’s not a developer. Here she is. In IT. But in sales and marketing - a great position for someone who truly loves technology, but is also great with people and understanding their needs.

Latest posts by Maja Kokolari

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online. Continue reading

Tell us about your project

Drop us a line. We'd love to know more about your project.