To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.
This post is going to be about Impressions metrics on Amazon Sponsored Product ads.
Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂
Long story short: The impressions metrics you found are different. The data you are looking at is correct.
In case you want to understand what’s the difference, continue reading.