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Tea Pisac Benes

eCommerce Consultant

Tea Pisac Benes

Tea joined us after a diverse set of jobs that took her from customer service, office administration, B2C and B2B sales and back. She is not afraid of embarking on new experiences, starting from scratch and working hard - and this is exactly the spirit that brought her to Inchoo and her current job.

Tea completed her Master's Degree in Management and Entrepreneurship at the University of Osijek and she's now focusing her professional interests on all things digital, with special emphasis on SEO and usability in eCommerce as she loves doing the work where her actions can make a positive, meaningful impact on clients and coworkers.

She enjoys outdoor activities and her adventurous personality can get in full swing all year long - you'll often find her cycling, hiking or playing tennis, and even during the winter she doesn't stay still (or warm for that matter) as she loves to go for a good snowboarding ride.

Latest posts by Tea Pisac Benes

Impressions in Amazon Advertising Are Not All The Same – Meet The Differences

To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.

This post is going to be about Impressions metrics on Amazon Sponsored Product ads.

Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂 

Long story short: The impressions metrics you found are different. The data you are looking at is correct.

In case you want to understand what’s the difference, continue reading. 

Continue reading

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