eCommerce Talk

Keeping an eye on small things in eCommerce projects

When managing projects, one usually focuses on big things: biggest costs, biggest features, biggest risks, etc. The same is with building an eCommerce site – the biggest, most important things are, well, most important.

But large topics are not the be-all and end-all of the project.

In this post, we will illustrate how tiny issues can have an outsized influence on the project. Through analysis of several examples from our experience, we will try to understand how small perturbations shape the course of the project.

So let’s start with something totally relevant, let’s start with – Napoleon.

Read more

How to keep design library in sync across the team? Welcome Sketch Libraries!

The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.

For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin.

Read more

Case Study: Migration from Magento 1 to Magento 2 for Sloan Express

Sloan Express is a family-owned business with deep roots in the agricultural industry that have been serving the needs of farmers worldwide for over 80 years. Located in Central Illinois, Sloan Express is the area leader offering new agricultural parts that are equal to or better than the original equipment part. They sell directly to farmers, implement dealers and repair shops.

Read more

Inchoo is now a Google Premier Partner!

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

Read more

Initial preparation for an eCommerce project

Working in web development company is really interesting, especially when you work in the company that deals with many different projects across many different industries. Every day is pretty challenging and you have to manage a lot of things to make it work. However, I can only imagine how you as our clients feel when you need to contact us about your new projects, as eCommerce can sometimes be a bit overwhelming even for seasoned players, not to mention the beginners…

Read more

Importance of style guides in design

One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).

We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos.

Read more

Why you should do keyword research for your eCommerce store

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

Read more

Klevu – search engine that will increase revenue, self-learn and improve UX

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

Read more

Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

Read more

A Developer’s Guide to Communicating With Clients

If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.

While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go.

Read more

Stable business means change

Inchoo is a company that operates with stability, one can say. It grows year after year by the number of employees, value of projects, annual income and many other components. From outside it looks like everything is set up, and business just grows by itself. Well…

Read more