Blackhat SEO branded keywords hijacking. Say whaaaat?! Oh, yes! Read about blackhat cloacking technique used mainly by scammers where your branded keywords are used to drive traffic to scam ecommerce sites.Read more
My month of April was reserved for a completely new experience in 2015 – sales and marketing internship at Inchoo. I spent four weeks in Gdansk, sales & partially marketing team named after the city in Poland (all of the Inchoo teams are named after cities across the world).
This team is the starting point for all forms of business – no matter if it’s smaller SEO jobs or making a web shop from scratch, sales & marketing is where the inquiries come to and where communication transforms into project that later on finds its way to Inchoo’s designers and developers.
Previous interns have already praised their experience at Inchoo so I’ll try to keep it to a minimum. One of them actually started working full time just as I was starting my internship. An excellent example how your internship can become something more at Inchoo.Read more
The conference, in the words of attendees, described as one of those “must attend” eCommerce conferences in region and as an event that “gathered some of the brightest minds of the industry”.Read more
You heard it right. Google might no longer show your title tag in search results. But don’t panic, you still retain some level of control over what’s shown using certain microdata markup implementations.Read more
After we saw the rollout of four different certification programs by Magento aimed at developers, project managers and business analysts (all those behind-the-scenes folks), we couldn’t help but feel there was something missing. There was nothing in store for the ones in the very heart of every eCommerce transaction – the customers.
So, we have joined forces with several of our favorite Magento community members gathered around #RealMagento hashtag and are proud to present the first unofficial certification program in the Magento ecosystem – Magento Certified Customer and Magento Certified Customer Plus!Read more
Every three months we’re coming up with the latest numbers on the Magento Certified Solution Specialist certification.
As we’re closing in to a full year since Magento rolled out its only business-oriented certification program, it’s good to check out some trends and see if the same countries and solution partners still hold the lead or have the tables turned. We bring you the third State of Magento Solution Specialist Certification report by Inchoo.Read more
One event that gathers people with common interest in computers, electronics and information technology, the world’s leading event for IT and digitalization where companies and organizations demonstrate their technologies and products; event where lectures and talks are held and new IT trends defined – you are already guessing, I’m talking about CeBIT 2015.Read more
Toward the end of 2014 Inchoo had an intern join our design team. As we knew that soon after that we would need one frontend intern also, we created one project for both internships. The task was to design and create an imaginary web shop for Mango Shoes.Read more
When looking at year over year eCommerce conversion rate growth (or fall) many eCommerce business owners might come to wrong conclusions unless they dig deep enough.Read more
Important part of company’s growth is giving back to the local community. Such process is even more powerful if the employees are involved. It strongly sets corporate culture, makes a company stronger and employees happier. Most importantly, it makes a local community better.Read more
I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.Read more
UPDATE: The issue described in the following text has been taken care of in Magento EE 1.14 / CE 1.9
Recently, a pretty strange issue occurred on one of our projects. Our client reported that when trying to assign products to a category, only a thousand of products got saved while the other ones were ignored. To deal with this issue, I decided to jump to the category save action and check for any problems with the code that may cause this behaviour.Read more
Magento EAV (Entity Attribute Value) data model is used to get flexibility for your data, but it brings more complexity than relation table model. If you need data model that will have flexible attributes which can be dynamically added, for example from Magento admin panel, then EAV is the best solution for you. If using EAV, you don’t need to change table structure for every new attribute like you do on flat tables (creating new colums).Read more