Blog

Magento 2 Custom CMS page layout

We’ve had a request to add a new custom layout for CMS pages in one Magento shop.
This can be very useful and can save you a lot of time for different static pages of your shop.

In this example we’ll create a layout named Inchoo Layout.

We should focus on two xml files: layouts.xml and page_layout/inchoo-layout.xml under Magento_Theme folder.

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Why you should do keyword research for your eCommerce store

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

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Adding videos to product page in Magento2

Today is even impossible to imagine a good product detail page without product video/s. In Magento 2, adding videos to the product details page is quite easy. The major problem is in most cases with an initial setup. Most of the product videos already exist online, either on youtube.com or vimeo.com. In the first case, it’s the most popular video publishing platform and for vimeo.com we can say it is more or less dedicated to professionals and photo/video enthusiast.

Google, company behind youtube, set few rules regarding sharing and embedding videos to other domains, in our case our online store. They require to have enabled youtube API key if you want to use embedding youtube videos beyond simple grabbing embed code from youtube videos page.

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Klevu – search engine that will increase revenue, self-learn and improve UX

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

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Blogging for merchants: attract visitors to your eCommerce site

blogging for merchants

Every store owner knows how important blogging is for his eCommerce. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will certainly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative and just there to fill out the blank space – you’re not using the full potential of the blog section on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants, that can help you boost your eCommerce website’s online reputation.

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Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

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Inchoo won The Golden Marten Award

Inchoo won The Golden Marten Award

After 9 years in business, Inchoo won The Golden Marten Award (Zlatna kuna), traditionally given to the most successful local companies by the Croatian Chamber of Economy. We received it as the best small company in Osijek-Baranja County. Why did we win it for 2016? There were 21 distinct areas that were rated and Inchoo had very high scores in employment increase, average salary, non-material assets, financial stability and self-funding.

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Declare static types to keep bugs away?

Introduction

A lot of programmers feel that for any larger projects static types offer a huge benefit.
Readability too, not only validation.
Some argue that tests can replace types, I agree if we are only talking about code validation.
But static types are empowering in other situations too. Reading code is easier since types describe code and fewer assumptions have to be made about inputs and outputs. Basically, additional documentation which is always in sync with the code.

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Bypassing Magento 2 layout update restrictions in Admin

Magento’s layout system has been vastly improved in Magento 2 to be more accessible, more powerful and to be more streamlined. But, for some reason, only a very small subset of layout functions is made available for use in Magento 2 Admin (category layout XML updates, to be more precise). In this article, we’re going to show a very simple way of bypassing this pesky restriction.

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