Blog

Are you in for some RWD workshop? Vitaly Friedman from Smashing Magazine is coming to Osijek, Croatia

We are proud to announce an awesome Responsive Web Design workshop by one and only Vitaly Friedman! This writer, speaker, author and editor-in-chief of Smashing Magazine will get up on stage at Inchoo’s hometown Osijek with smashing workshop “New Adventures in Responsive Web Design”.

Faculty of Economics at Osijek will be the main point of this event on June 17 from 9AM to 6PM.

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More/Less functionality in Magento2

While working on a Magento 2 project for our client, I was supposed to create more/less button, which is not part of neither Blank or Luma themes. The button should be on product page, but only inside of Details tab on desktop (accordion on mobile), which displays product description field in Admin.

Before we get started, I have created a custom theme (Inchoo/MoreLess that is extending Blank theme), make sure to update the correct path for your theme as we go along. The code was written on latest (2.1.6) installation with sample data.

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A Developer’s Guide to Communicating With Clients

If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.

While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go.

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This is why our clients never get penalized by Google

Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.

During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.

But, did you know our own clients who have a consulting retainer with us never got penalized by Google?

Here’s why…

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3 things you should check before you continue with your PPC campaigns

So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.

Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.

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External database connection in Magento

magento external database connection

Most of the time working with Magento, a single database connection is just enough. Magento has excellent system of adding new tables in database or extending existing ones. So, why would there be a need for an external database connection outside the Magento system? Well, one of the examples is data migration from another ecommerce system. In this article, a simple connection to external database is explained with CRUD (create, read, update, delete) examples.

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Javascript Bundling in Magento 2

Javascript bundling is a technique that groups separate files in order to reduce the number of HTTP requests that are required to load a page. Bundling is commonly used in today’s “module-based” development where some functionalities are basically split into Modules (roughly explained). For loading modules, we usually use some of popular module loaders such as rollup.js or RequireJS (which is Magento’s weapon of choice).

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Experiences of running Magento 1 on PHP 7

How time flies! It’s been almost a year and a half since we released Inchoo_PHP7 extension for Magento 1 (https://github.com/Inchoo/Inchoo_PHP7), and announced that in a blog post (http://inchoo.net/magento/its-alive/).

We were just scratching our own itch – wanting to use all the performance benefits PHP 7 brought to run Magento faster. But, as the cover image of that post inadvertently prophesied, we created a monster that escaped, and is continuing to terrorize the villagers to present day.

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Making FedEx api show shipping estimate

There always comes the time when shopkeeper decides that he want’s to inform his customer of shipping estimate on checkout, so they could know approximately when they will get their goods. And for that, many shops today rely on API-s like ones from USPS or FedEx. Both of which are available for Magento.

In this article I will be showing you how to override FedEx carrier to return shipping estimate for given rates.

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