Blog

On the road again – heading off to Imagine!

Antonija goes to Imagine - Inchoo

Every year, Imagine is aiming for the new heights. I mean, 150+ speakers with top names from the industry, 3000 attendees and Phillip Jackson as Master of Ceremonies? What could beat that?!

Twitter feed is filled with #MagentoImagine and #RoadToImagine posts, and they are a delight to watch. The community is showing its strength once again. We can’t say this enough, but there is no community like Magento community! Am I right or am I right?

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Office manager’s role at a software development company

Inchoo office manager's role

When thinking about the ideal job, it is the one that allows you to use your talent the best way possible, where your virtues can come forward, and peculiarities aren’t considered weaknesses. You’ll know it’s worthwhile if you have the will to get up from your warm and cosy bed on a cold, dark Monday morning.

The office manager position at Inchoo gave me the opportunity to put some of my most prominent characteristics to use and take joy in doing so. Even though this position is not new in business world, many people don’t know what its real purpose is, what are the daily responsibilities, and what the position’s requirements and expectations are.

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Symphony of PHP – Symfony 4

Symphony PHP Inchoo

You have probably heard of PHP framework called Symfony, today I will share my and Inchoo’s experience with this great framework. You can basically do anything in Symfony, but the most important question you should ask yourself is: Should I use Symfony for my application? In order to help you answer the question, I will try to explain basic concepts, give my thoughts and share some experiences in eCommerce development.

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Ready for 2nd Meet Magento Croatia with agenda focused on PWA? Book the dates!

Meet Magento Croatia MM18HR

Reserve 28th and 29th of September 2018 for the second Meet Magento Croatia!

Last year we hosted a crowd of more than 200 participants from 18 countries at first ever Meet Magento in Croatia! If you were there, you had the opportunity to learn from and mingle with developers, merchants, and eCommerce specialists. And attend an awesome party, because at Inchoo – we know how to have fun!

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Review: Reacticon – Power to the front-end developers!

PWA Reacticon

Ever since Magento announced their PWA (Progressive Web App) Studio and PWA solutions like Deity started gaining traction, people were more than eager to learn more about how PWA would affect Magento platform and the world of eCommerce in general. Reacticon sought to provide some more in depth information about technologies that will become integral part of our workflow in the near future.

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Sticky Sidebar in Magento

Sticky sidebar

An idea for writing this blog post inspired me for implementing this feature on two Magento 1 projects, on first project it was one of many changes that were part of A/B testing, on the second one it was part of creating a new visual identity for clients store.

So, what basically is sticky sidebar and why should it be used to improve your conversion rate? Well, just like sticky header, the purpose of sticky sidebar is to have the sidebar element displayed in the viewport at all times (or an at least, when some conditions are met). This is ideal place to move the product options (configurable dropdowns, image swatches etc), add to cart button or any other element that is important for your product. With this being said, your customer is free to browse all of the content on your product and once the decision has been made to purchase the product, the add to cart button is just waiting to be clicked on!

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Using Zend for intensive data processing

Using Zend for data processing

Sometimes there are cases where a lot of data processing needs to be done and using Magento models and resources is either too slow or too intensive for your solution. This is when Zend framework on which Magento is built upon jumps in. Naturally, you can write raw php/mysql functionality for your needs, but if you want to keep your code clean and reusable, using Zend functionality is the way.

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Klevu with Magento 2 Template

Klevu with Magento 2 Template © http://jake-clark.tumblr.com/

We have talked about Klevu in one of our previous articles – what it is, how to install and use it, and most important, how it can improve your store. In this article we are going to focus on Search Results Page. Make sure you have at least Klevu Premium pricing plan to have the ability to chose template at all. 🙂

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When is the time to start selling online?

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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How to display CMS block in Magento 2 Checkout

Working with CMS blocks was one of the reasons Magento was and is so popular. Using CMS blocks, site administrator can easily manipulate content of the store. CMS blocks can be used to display promotional banners, sale blocks, return policies, important information message on some sections of the store etc. CMS blocks can carry plain text or chunks of HTML/JS/CSS code which means they can be used for even more complex content delivery like sliders, product carousels etc.

I personally like to use CMS blocks whenever I can so that content of the store becomes more “modular” and easily manageable.

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The process of improving online store usability and design your customers will enjoy

The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.

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Reorder input fields on Shipping and Billing step in Magento 2

Reorder input fields on Shipping and Billing step in Magento 2

With time we are becoming more and more familiar with Magento 2 Checkout. And we are trying to build our knowledge furthermore. Hopefully, this article will help you in that process. With this article, we’ll learn how to change inputs fields ordering on the Checkout page.

If you ever tested Magento 2 you are familiar with default Magento 2 Checkout and the default fields sort ordering. If you wish to want to recall it, check this screenshot:

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Create a multi-language store in Magento 2 – Part 2

Create a multi-language store in Magento 2 Part 2

In the first post from this series, we’ve focused more on theory and technical background behind multi-language Magento2 store. Now, we’ll create Magento2 store with additional French language. First thing is to go to the administration and create a new store view. Before we proceed, please check documentation where is explained a difference between store view, store and website, old but still relevant, http://docs.magento.com/m1/ce/user_guide/store-operations/stores-multiple.html.

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How to improve usability for Magento 2 add to cart process

How to improve usability for Magento 2 add to cart process

Magento 2 introduced a new and improved way for adding products to the cart. The system now offers complete asynchronous (ajax) process, although the process itself is not activated in default application state. It requires some manual adjustments in the script call inside the templates. Someone would think, ok, we will simply modify the template script calls and that’s it! We successfully improved the process. Unfortunately, not so fast! There is still more room left for improvement. If you’re interested, let’s find out what’s left on the table.

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