Blog

Inchoo just turned 10!

Tenchoo

Ten years ago, Croatian Commercial Court published a statement that Inchoo is registered as a legal entity. Oh boy, it was an adventure since. That 2008 was very exciting for the eCommerce ecosystem. Recession was in the news all over the world. Many businesses started to optimise their costs and many merchants opened their online sales channels. On top of that, many new eCommerce businesses started to appear.

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Local development with Valet+

Valet Plus

Development has been rapidly growing. In fact, at this stage, it has grown so much that it puts a lot of pressure on developers to become super-humans. However, the developers should do what they’re best at, and that is writing code without having to struggle with a local setup. Luckily, there are tools that help developers focus more on code and less on the environment.

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Inchoo is a Sylius Solution Partner! To celebrate, here’s an interview with Sylius’ Founder, Pawel Jedrzejewski

Inchoo and Sylius partnership

For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.

Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with three platforms: Magento, Sylius and Shopify and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.

Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team.

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Navigation – structure, usability and trends

Whether it’s a website, an app navigation, your mobile phone menu or the menu in your car – navigation is one of the fundamental features of every digital product. By providing clear and well-structured navigation, you relieve your users of confusion. This makes it easy for them to find what they’re looking for. If users can’t find their way around your product it will frustrate them.

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On the road again – heading off to Imagine!

Antonija goes to Imagine - Inchoo

Every year, Imagine is aiming for the new heights. I mean, 150+ speakers with top names from the industry, 3000 attendees and Phillip Jackson as Master of Ceremonies? What could beat that?!

Twitter feed is filled with #MagentoImagine and #RoadToImagine posts, and they are a delight to watch. The community is showing its strength once again. We can’t say this enough, but there is no community like Magento community! Am I right or am I right?

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Office manager’s role at a software development company

Inchoo office manager's role

When thinking about the ideal job, it is the one that allows you to use your talent the best way possible, where your virtues can come forward, and peculiarities aren’t considered weaknesses. You’ll know it’s worthwhile if you have the will to get up from your warm and cosy bed on a cold, dark Monday morning.

The office manager position at Inchoo gave me the opportunity to put some of my most prominent characteristics to use and take joy in doing so. Even though this position is not new in business world, many people don’t know what its real purpose is, what are the daily responsibilities, and what the position’s requirements and expectations are.

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Symphony of PHP – Symfony 4

Symphony PHP Inchoo

You have probably heard of PHP framework called Symfony, today I will share my and Inchoo’s experience with this great framework. You can basically do anything in Symfony, but the most important question you should ask yourself is: Should I use Symfony for my application? In order to help you answer the question, I will try to explain basic concepts, give my thoughts and share some experiences in eCommerce development.

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Ready for 2nd Meet Magento Croatia with agenda focused on PWA? Book the dates!

Meet Magento Croatia MM18HR

Reserve 28th and 29th of September 2018 for the second Meet Magento Croatia!

Last year we hosted a crowd of more than 200 participants from 18 countries at first ever Meet Magento in Croatia! If you were there, you had the opportunity to learn from and mingle with developers, merchants, and eCommerce specialists. And attend an awesome party, because at Inchoo – we know how to have fun!

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Review: Reacticon – Power to the front-end developers!

PWA Reacticon

Ever since Magento announced their PWA (Progressive Web App) Studio and PWA solutions like Deity started gaining traction, people were more than eager to learn more about how PWA would affect Magento platform and the world of eCommerce in general. Reacticon sought to provide some more in depth information about technologies that will become integral part of our workflow in the near future.

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Sticky Sidebar in Magento

Sticky sidebar

An idea for writing this blog post inspired me for implementing this feature on two Magento 1 projects, on first project it was one of many changes that were part of A/B testing, on the second one it was part of creating a new visual identity for clients store.

So, what basically is sticky sidebar and why should it be used to improve your conversion rate? Well, just like sticky header, the purpose of sticky sidebar is to have the sidebar element displayed in the viewport at all times (or an at least, when some conditions are met). This is ideal place to move the product options (configurable dropdowns, image swatches etc), add to cart button or any other element that is important for your product. With this being said, your customer is free to browse all of the content on your product and once the decision has been made to purchase the product, the add to cart button is just waiting to be clicked on!

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Using Zend for intensive data processing

Using Zend for data processing

Sometimes there are cases where a lot of data processing needs to be done and using Magento models and resources is either too slow or too intensive for your solution. This is when Zend framework on which Magento is built upon jumps in. Naturally, you can write raw php/mysql functionality for your needs, but if you want to keep your code clean and reusable, using Zend functionality is the way.

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Klevu with Magento 2 Template

Klevu with Magento 2 Template © http://jake-clark.tumblr.com/

We have talked about Klevu in one of our previous articles – what it is, how to install and use it, and most important, how it can improve your store. In this article we are going to focus on Search Results Page. Make sure you have at least Klevu Premium pricing plan to have the ability to chose template at all. 🙂

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When is the time to start selling online?

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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How to display CMS block in Magento 2 Checkout

Working with CMS blocks was one of the reasons Magento was and is so popular. Using CMS blocks, site administrator can easily manipulate content of the store. CMS blocks can be used to display promotional banners, sale blocks, return policies, important information message on some sections of the store etc. CMS blocks can carry plain text or chunks of HTML/JS/CSS code which means they can be used for even more complex content delivery like sliders, product carousels etc.

I personally like to use CMS blocks whenever I can so that content of the store becomes more “modular” and easily manageable.

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