How do you serve your cookies?Read more
Speed is the most important feature of any online store. If it is too slow, people will just not use it. It may have great products, low prices, the most beautiful interface, but if it takes forever to load, people will just go away.
In the offline world, we often have to wait. Line in the bank, security control at the airport, checkout line at the grocery store… pick your favorite. “I had such a great time waiting in the line for 3 hours” – said no one, ever… People hate waiting.Read more
Wow! Switzerland is preparing for it’s first Meet Magento event?! Well, we got to support it!
On 24th of October, 4 Inchooers are packing their bags and heading to Glattfelden, nearby Zürich.
As other Meet Magento events, this one has a noble cause too – face to face connection of merchants, solution providers, web agencies, developers, decision makers and other parts of Magento community. Organization team from Swiss Online AG and Diglin GmbH made sure to have interesting agenda for both business and developer attendees.Read more
Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.
This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.Read more
When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.Read more
It is widely assumed that knowledge is power and that it has to be built upon every day. It takes a lot of time to put a person’s knowledge into a book. For the past few months I was looking for a new book in order to expand on my frontend knowledge.
Due to lack of free time I usually read only particular sections of some book or I surf the Internet if I need a specific piece of information.
Long story short, just at that time Andrea Sacca published his new book which covers one of my favorite topics – Creating responsive Magento theme. As one of the frontend developers at Inchoo, I had the opportunity to receive one of first copies of that book (and a copy for entire Inchoo). To return the favor to the author, we were asked to write a review of the book.Read more
We are all aware of the Magento codebase size and its complexity. That is one of the reasons most people use full-fledged IDEs for Magento programming. Most answers regarding the “what IDE should I be using for Magento?” or “what is the best Magento development environment?” include big boys like Eclipse, NetBeans and PhpStorm. Since you’ve already read the title, you may be wondering: “what can a text editor like Sublime Text offer me for my Magento development?”. Vanilla installation? Not much, but with the help of a few plugins, well… Keep reading and you just may be in for a treat.Read more
In our recent blog post, we talked about Magento 2 frontend arhitecture and theme design. Now it is time to glance over the backend, and proceed with the development of a simple module. For this task, we have picked up the payment gateway API integration. This relatively simple task will help us demonstrate some key changes in Magento 2.Read more
In Magento selectable grids, each time after a grid operation is performed (whether it’s filtering the results, pagination or something else), the selected values get lost. In other words, Magento by default keeps only values selected after the grid is initialized in the beginning and loses them each time the grid gets reloaded by Ajax call. Fortunately, Magento has a built-in library called Grid Serializer to solve this issue.Read more
Our goal was simple – to create natural environment for iOS users to receive notifications about new deals and breeze through the process of exploring and shopping.Read more
Although still in development phase, Magento 2 comes with a distinctive set of changed/improved frontend approaches compared to its predecessor Magento 1.X. The big difference is that frontend is now updated with newer technologies such as HTML5, CSS3 and jQuery.
There are also significant changes/improvements to overall layout manipulation, file structure and a brand new introduction to Magento UI library heavily based on LESS preprocessor with built in compiler.
One of the main goals besides performance and scalability was to serve RWD out of the box. In this article I’ll try to cover some of the main differences, dive into development and demonstrate some practical examples.Read more
Ladies and gentlemen, our dear visitors, fans and followers. With great joy, I would like to introduce you to our new website redesign – Inchoo v4. I hope that this refreshment will keep the spirit of previous sites and provide better user experience for all device types. Yes, this means that the site is now responsive. The purpose will remain intact – to benefit Magento community by sharing knowledge and presenting our services.Read more
There are plenty of things to consider when designing an eCommerce site, but the most important is to design with the customer in mind. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.Read more
This post describes how to add Magento products to Google Merchant Center (formerly known as Google Base) using a product feed and explains some of the issues you might encounter. This post used to be about adding Magento products to Google Base, but since Google swapped Google Base for Google Merchant Center, I revamped this article with up to date data.Read more