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6 ways to prepare your online storefront for holiday season

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Holiday season is just around the corner, consumers are eager to start shopping, there is no doubt — it’s very important time for any retailer in the business. There are numerous marketing strategies to prepare your online store for all that online rush, but hey — let’s not forget that sometimes a pleasant holiday atmosphere can play a quite important role.

In this article I’ll present 6 possible ways to prepare your Magento storefront for the upcoming holiday season.

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6 steps to prepare your online store for holiday season

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The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.

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“Internship helped me in choosing my career.” – experience of 3 interns at Inchoo

Lucija, Hrvoje and Magdalena - interns at Inchoo

Last couple of months, some new faces were at Inchoo. That were our interns Lucija, Hrvoje and Magdalena.

Lucija Glavas is at 2nd year of Computer Science, Hrvoje Jukic is year away from his Process Computing Master’s degree and Magdalena Kules is in her 3rd year of Information Sciences. At first glance their education maybe looks alike, but trust us, it’s not.

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Frontend performance: why should you care?

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Speed is the most important feature of any online store. If it is too slow, people will just not use it. It may have great products, low prices, the most beautiful interface, but if it takes forever to load, people will just go away.

In the offline world, we often have to wait. Line in the bank, security control at the airport, checkout line at the grocery store… pick your favorite. “I had such a great time waiting in the line for 3 hours” – said no one, ever…  People hate waiting.

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See you at Meet Magento Switzerland!

Stjepan, Mladen, Biljana and Vanja

Wow! Switzerland is preparing for it’s first Meet Magento event?! Well, we got to support it!
On 24th of October, 4 Inchooers are packing their bags and heading to Glattfelden, nearby Zürich.

As other Meet Magento events, this one has a noble cause too – face to face connection of merchants, solution providers, web agencies, developers, decision makers and other parts of Magento community. Organization team from Swiss Online AG and Diglin GmbH made sure to have interesting agenda for both business and developer attendees.

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Optimizing Pinterest for eCommerce businesses – 10 tips with Case Studies examples

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Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.

This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.

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eCommerce SEO is different than SEO for other types of websites

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When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.

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Book Review – Mastering Magento Theme Design by Andrea Sacca

MasteringMagentoThemeDesignPhotoMladen

It is widely assumed that knowledge is power and that it has to be built upon every day. It takes a lot of time to put a person’s knowledge into a book. For the past few months I was looking for a new book in order to expand on my frontend knowledge.

Due to lack of free time I usually read only particular sections of some book or I surf the Internet if I need a specific piece of information.

Long story short, just at that time Andrea Sacca published his new book which covers one of my favorite topics – Creating responsive Magento theme. As one of the frontend developers at Inchoo, I had the opportunity to receive one of first copies of that book (and a copy for entire Inchoo). To return the favor to the author, we were asked to write a review of the book.

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Magento without an IDE? Say hello to Sublime!

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We are all aware of the Magento codebase size and its complexity. That is one of the reasons most people use full-fledged IDEs for Magento programming. Most answers regarding the “what IDE should I be using for Magento?” or “what is the best Magento development environment?” include big boys like Eclipse, NetBeans and PhpStorm. Since you’ve already read the title, you may be wondering: “what can a text editor like Sublime Text offer me for my Magento development?”. Vanilla installation? Not much, but with the help of a few plugins, well… Keep reading and you just may be in for a treat.

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Magento Grid Serializer for Ajax Grids

Ajax Admin Grids

In Magento selectable grids, each time after a grid operation is performed (whether it’s filtering the results, pagination or something else), the selected values get lost. In other words, Magento by default keeps only values selected after the grid is initialized in the beginning and loses them each time the grid gets reloaded by Ajax call. Fortunately, Magento has a built-in library called Grid Serializer to solve this issue.

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Magento 2 frontend architecture

Magento 2 Logo

Although still in development phase, Magento 2 comes with a distinctive set of changed/improved frontend approaches compared to its predecessor Magento 1.X. The big difference is that frontend is now updated with newer technologies such as HTML5, CSS3 and jQuery.

There are also significant changes/improvements to overall layout manipulation, file structure and a brand new introduction to Magento UI library heavily based on LESS preprocessor with built in compiler.

One of the main goals besides performance and scalability was to serve RWD out of the box. In this article I’ll try to cover some of the main differences, dive into development and demonstrate some practical examples.

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