Blog

Inchoo receives an award for the best SME in Eastern Croatia

inchoo-business-takeoff-award © Jurica Galoić/PIXSELL

Inchoo’s CEO Tomislav Bilić accepted the Best SME in Eastern Croatia award on the final event of this year’s “Business Take Off” project organized and managed by national business newspaper and portal Poslovni dnevnik and Croatian Ministry of Entrepreneurship and Crafts.

It’s always nice to get the recognition for the hard work you’ve been putting in. And when it comes rather unexpected and on a national level, it makes things just a bit sweeter. You can learn more on this prestigious award below.

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How we use Pipedrive to improve our lead management processes

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Anyone who works in a sales department or some other department that involves a lot of communication with leads, clients, partners etc. will tell you how important it is to use some type of CRM system that will allow you to keep track of the communication process. Recently we moved from Highrise to Pipedrive and here’s a quick overview of what we managed to improve on.

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Meet Magento Poland features Inchooers speaking on Magento2 caching and CRO in the age of responsive

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Another community-driven Magento event is shaping up in Europe – this time Poland will welcome a great group of international speakers and attendees and our team will again be there to take the main stage.

Meet Magento Poland will take place on November 24th and 25th 2014 in Warsaw and to better prepare for this event, you should check out this interview with two Inchooers working hard to deliver some great content to everyone who will be there. 

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6 ways to prepare your online storefront for holiday season

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Holiday season is just around the corner, consumers are eager to start shopping, there is no doubt — it’s very important time for any retailer in the business. There are numerous marketing strategies to prepare your online store for all that online rush, but hey — let’s not forget that sometimes a pleasant holiday atmosphere can play a quite important role.

In this article I’ll present 6 possible ways to prepare your Magento storefront for the upcoming holiday season.

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Optimize your online store for holiday season in 6 steps

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The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.

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“Internship helped me in choosing my career.” – experience of 3 interns at Inchoo

Lucija, Hrvoje and Magdalena - interns at Inchoo

Last couple of months, some new faces were at Inchoo. That were our interns Lucija, Hrvoje and Magdalena.

Lucija Glavas is at 2nd year of Computer Science, Hrvoje Jukic is year away from his Process Computing Master’s degree and Magdalena Kules is in her 3rd year of Information Sciences. At first glance their education maybe looks alike, but trust us, it’s not.

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Frontend performance: why should you care?

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Speed is the most important feature of any online store. If it is too slow, people will just not use it. It may have great products, low prices, the most beautiful interface, but if it takes forever to load, people will just go away.

In the offline world, we often have to wait. Line in the bank, security control at the airport, checkout line at the grocery store… pick your favorite. “I had such a great time waiting in the line for 3 hours” – said no one, ever…  People hate waiting.

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See you at Meet Magento Switzerland!

Stjepan, Mladen, Biljana and Vanja

Wow! Switzerland is preparing for it’s first Meet Magento event?! Well, we got to support it!
On 24th of October, 4 Inchooers are packing their bags and heading to Glattfelden, nearby Zürich.

As other Meet Magento events, this one has a noble cause too – face to face connection of merchants, solution providers, web agencies, developers, decision makers and other parts of Magento community. Organization team from Swiss Online AG and Diglin GmbH made sure to have interesting agenda for both business and developer attendees.

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Optimizing Pinterest for eCommerce businesses – 10 tips with Case Studies examples

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Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.

This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.

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eCommerce SEO is different than SEO for other types of websites

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When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.

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Book Review – Mastering Magento Theme Design by Andrea Sacca

MasteringMagentoThemeDesignPhotoMladen

It is widely assumed that knowledge is power and that it has to be built upon every day. It takes a lot of time to put a person’s knowledge into a book. For the past few months I was looking for a new book in order to expand on my frontend knowledge.

Due to lack of free time I usually read only particular sections of some book or I surf the Internet if I need a specific piece of information.

Long story short, just at that time Andrea Sacca published his new book which covers one of my favorite topics – Creating responsive Magento theme. As one of the frontend developers at Inchoo, I had the opportunity to receive one of first copies of that book (and a copy for entire Inchoo). To return the favor to the author, we were asked to write a review of the book.

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