When looking at year over year eCommerce conversion rate growth (or fall) many eCommerce business owners might come to wrong conclusions unless they dig deep enough.Read more
Important part of company’s growth is giving back to the local community. Such process is even more powerful if the employees are involved. It strongly sets corporate culture, makes a company stronger and employees happier. Most importantly, it makes a local community better.Read more
I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.Read more
UPDATE: The issue described in the following text has been taken care of in Magento EE 1.14 / CE 1.9
Recently, a pretty strange issue occurred on one of our projects. Our client reported that when trying to assign products to a category, only a thousand of products got saved while the other ones were ignored. To deal with this issue, I decided to jump to the category save action and check for any problems with the code that may cause this behaviour.Read more
Magento EAV (Entity Attribute Value) data model is used to get flexibility for your data, but it brings more complexity than relation table model. If you need data model that will have flexible attributes which can be dynamically added, for example from Magento admin panel, then EAV is the best solution for you. If using EAV, you don’t need to change table structure for every new attribute like you do on flat tables (creating new colums).Read more
In every development process you sometimes need to log variables or custom messages. Now, we will explain how to create a custom log. Magento 2 comes with built-in log facility which is based on Monolog library. You can find this package in the following location: “MAGENTO2_ROOT/vendor/monolog“.Read more
We recently had a very interesting case with one of our clients. Client has two Magento websites on one installation, one website is on .com and targets USA while the other is on .ca and targets visitors from Canada.Read more
Be a good developer or Magento Boogieman will get you!Read more
One of the biggest changes in Magento 2 is the usage of dependency injection design pattern. With this pattern, a lot has been changed inside codebase, and many new things have been introduced. In this article, I will try to explain the very basics of this design pattern, and its implementation in Magento 2 to help those who are beginners in the field of dependency injection.Read more
Inchoo’s CEO Tomislav Bilić accepted the Best SME in Eastern Croatia award on the final event of this year’s “Business Take Off” project organized and managed by national business newspaper and portal Poslovni dnevnik and Croatian Ministry of Entrepreneurship and Crafts.
It’s always nice to get the recognition for the hard work you’ve been putting in. And when it comes rather unexpected and on a national level, it makes things just a bit sweeter. You can learn more on this prestigious award below.Read more
Anyone who works in a sales department or some other department that involves a lot of communication with leads, clients, partners etc. will tell you how important it is to use some type of CRM system that will allow you to keep track of the communication process. Recently we moved from Highrise to Pipedrive and here’s a quick overview of what we managed to improve on.Read more
How many Magento Certified Solution Specialists are there? Which country, city, solution partner hold the most badges and what are some of the trends that can be seen throughout the first 6 months of Magento’s latest official certification program? Check it out in the second State of Magento Solution Specialist Certification report by Inchoo.Read more
Another community-driven Magento event is shaping up in Europe – this time Poland will welcome a great group of international speakers and attendees and our team will again be there to take the main stage.
Meet Magento Poland will take place on November 24th and 25th 2014 in Warsaw and to better prepare for this event, you should check out this interview with two Inchooers working hard to deliver some great content to everyone who will be there.Read more
Holiday season is just around the corner, consumers are eager to start shopping, there is no doubt — it’s very important time for any retailer in the business. There are numerous marketing strategies to prepare your online store for all that online rush, but hey — let’s not forget that sometimes a pleasant holiday atmosphere can play a quite important role.
In this article I’ll present 6 possible ways to prepare your Magento storefront for the upcoming holiday season.Read more